Vibenomics is proud to announce its recognition as an award recipient of the Powderkeg 2022 National Tech Culture Awards. This program recognizes the best company cultures in tech communities beyond Silicon Valley. Vibenomics has been acknowledged in the following award categories:
2022 Top-Rated SAAS
2022 Best Companies Remote
2022 Best Companies Work-Life Balance
2022 Best Companies To Work For
The winning companies were selected based on data submitted by employees and leadership for their company profile on Powderkeg, supplemented with publicly-available third-party data on several topics pertaining to company culture. Topics include: leadership, diversity & inclusion, career path, work-life balance, and remote work. Companies were able to add data to their Powderkeg profile including company size, perks and benefits, funding, industry, and employee testimonials. With this, the Top 100 startups and tech employers were recognized in twelve categories surrounding tech and company culture.
“Vibenomics is honored to once again be recognized by the Powderkeg Unvalley Awards as a leader in company culture. We strive to be an employer that provides its people with the opportunity to find meaningful, impactful work. It’s our culture that enables Vibenomics employees to have a purposeful work-life-balance, promoting a mutual commitment to personal, professional and company growth.”
– Marty Draper, Chief Operations Officer
Powderkeg’s mission is to connect professionals with the best opportunities in tech between the coasts. Empowering every person to reach their full potential, Powderkeg prioritizes talent retention and attraction for those companies that are ahead of the curve in providing flexibility and benefits beyond a paycheck. Learn more about Powderkeg and the award-winning finalists at www.powderkeg.com/awards.
About Vibenomics
Vibenomics, Inc. is a location-based Audio Out-of-Home™ advertising and experience company that powers audio channels for retailers, giving brands the ability to talk to shoppers directly at the point of sale. With its powerful cloud-based technology, licensed background music library, data integration capabilities, full-service team of audio experience experts, and network of on-demand professional voice talent, the company provides the right revenue-enhancing vibe for over 120 advertisers in more than 6,000 locations across 49 states, reaching over 200 million people.
Delivered through flexible plug-and-play, proprietary, IoT enabled media players, Vibenomics dynamically broadcasts hyper-targeted, on-demand audio advertisements and curated playlists within any combination of locations across its swiftly growing national footprint, unlocking a powerful new shopper marketing channel for reaching consumers during the critical final footsteps along the path to purchase. Through a first-of-its-kind partner program, retailers can receive a portion of revenue for all advertisements sold by Vibenomics that play within their locations, giving them the ability to monetize their private airwaves and transform a legacy expense into a new profit center.
Audio Out-of-Home leader expands executive team to continue fueling significant growth
Vibenomics, a location-based Audio Out-of-Home™ (AOOH) advertising and audio experience company, has promoted Jenny Quinnette from SVP of Finance to Chief Financial Officer. Quinnette will leverage her extensive market knowledge and experience in navigating companies through various stages of development and growth to transform Vibenomics’ finance, accounting, business intelligence and business operations.
Quinnette brings more than 15 years of experience to this role. Prior to her promotion, she served as SVP of Finance where she led and developed Vibenomics’s financial planning and budget management. Recognizing that expected growth warranted filling this critical financial role on the Vibenomics executive team, adding the CFO role allows Quinnette to assume greater responsibility for internal financial controls and external fund-raising.
“As Vibenomics undergoes rapid growth, we knew it was time to appoint a CFO,” said Brent Oakley, CEO of Vibenomics. “Jenny’s deep experience overseeing financial operations within the accounting and technology sectors, in addition to her leading operational changes, will generate an immediate impact. Her forward-thinking leadership will enable us to grow our leadership position in AOOH.”
In 2009, Quinnette joined 40|86 Advisors to lead their accounting and reporting team. After joining Allegient, LLC as its director of finance and accounting in 2014, she led the finance team through the company’s acquisition by DMI and oversaw its integration. She assumed the role of CFO at Onebridge, guiding the company through a debt restructuring, implementing a new HRIS/payroll system, and onboarding a new ERP/CRM platform for time and resource management. Moving to Viral Launch in 2018, Quinnette built a finance team and helped to raise $7.3M equity.
“Taking the helm as Vibenomics’s first CFO, I’m excited for the opportunity to continue driving positive change and enhancing the company’s financial prowess,” said Quinnette. “I look forward to formulating and validating strategies to fuel our continued growth.”
Vibenomics is poised for significant growth in 2022. The company recently signed a multi-year deal with Hy-Vee, a multistate grocery chain planning to open a new Indianapolis location in 2023. The company’s 400+ stores will begin broadcasting Vibenomics audio on February 15.
About Vibenomics:
Vibenomics, Inc. is a location-based Audio Out-of-Home™ advertising and experience company that powers audio channels for retailers, giving brands the ability to talk to shoppers directly at the point of sale. With its powerful cloud-based technology, licensed background music library, data integration capabilities, full-service team of audio experience experts, and network of on-demand professional voice talent, the company provides the right revenue-enhancing vibe for over 150 advertisers in more than 6,000 locations across 49 states, reaching over 210 million people.
Delivered through flexible plug-and-play, proprietary, IoT enabled media players, Vibenomics dynamically broadcasts hyper-targeted, on-demand audio advertisements and curated playlists within any combination of locations across its swiftly growing national footprint, unlocking a powerful new shopper marketing channel for reaching consumers during the critical final footsteps along the path to purchase. Through a first-of-its-kind partner program, retailers can receive a portion of revenue for all advertisements sold by Vibenomics that play within their locations, giving them the ability to monetize their private airwaves and transform a legacy expense into a new profit center. To learn more about Vibenomics, visit https://www.vibenomics.com.
New relationship with Hy-Vee seeks to improve customer experience across 400 locations
Vibenomics, a location-based Audio Out-of-Home™ (AOOH) advertising and audio experience company, today announces a multi-year partnership with Hy-Vee, Inc., an employee-owned supermarket that operates in eight states across the Midwest.
Through this partnership, Vibenomics will scale its AOOH Advertising Marketplace to enrich the customer experience in more than 400 Hy-Vee locations across the Midwest. Vibenomics’s AOOH technology automates the audio ad buying process to current programmatic standards and enables users to strategically target customers at the point of purchase.
Vibenomics continues to expand its national footprint in programmatic retail advertising. The company recently partnered with Vistar Media to announce the expansion of The Trade Desk’s omnichannel DSP to support AOOH. Today’s news continues to build on Vibenomics’s momentum in the retail media space, including its ongoing relationship with Kroger at more than 2,500 locations nationwide.
Beginning February 15, Vibenomics will bring targeted, specialized music and messaging into Hy-Vee’s owned and operated locations.
As the pandemic has shifted consumer buying behaviors, Vibenomics will work closely with Hy-Vee to determine which categories of advertisers, brands or specific products to promote on its airwaves while considering the type of shopper experience they strive to deliver.
“We’re thrilled to continue building our retail media presence by partnering with Hy-Vee, an innovative grocer who sees the potential of monetizing their audio with Vibenomics,” said Brent Oakley, CEO at Vibenomics. “As a company, we’re evangelizing AOOH’s value and partnering with retailers like Hy-Vee to incorporate media capable of creating memorable shopping experiences.”
Vibenomics has made significant strides in owning the programmatic AOOH space this year, reaching up to 63% of the total U.S. shopper population. By extending the company’s unique audio inventory to omnichannel DSPs such as The Trade Desk, Vibenomics continues to engage leading brands and reaches consumers with creative and contextual messages within the shopping environment.
To learn more about Vibenomics, visit https://www.vibenomics.com.
About Vibenomics
Vibenomics, Inc. is a location-based Audio Out-of-Home™ advertising and experience company that powers audio channels for retailers, giving brands the ability to talk to shoppers directly at the point of sale. With its powerful cloud-based technology, licensed background music library, data integration capabilities, full-service team of audio experience experts, and network of on-demand professional voice talent, the company provides the right revenue-enhancing vibe for over 150 advertisers in more than 6,000 locations across 49 states, reaching over 210 million people.
Delivered through flexible plug-and-play, proprietary, IoT enabled media players, Vibenomics dynamically broadcasts hyper-targeted, on-demand audio advertisements and curated playlists within any combination of locations across its swiftly growing national footprint, unlocking a powerful new shopper marketing channel for reaching consumers during the critical final footsteps along the path to purchase. Through a first-of-its-kind partner program, retailers can receive a portion of revenue for all advertisements sold by Vibenomics that play within their locations, giving them the ability to monetize their private airwaves and transform a legacy expense into a new profit center.
Leading advertising and audio experience company joins industry experts to discuss the impact of Audio Out-of-Home on adult beverage sector
Vibenomics, a location-based Audio Out-of-Home™ (AOOH) advertising and audio experience company, today joins product marketing and retail leaders at the Path to Purchase Live: Digital Experience. The virtual event runs from Nov. 2-4 and includes live sessions and commentary from speakers at leading brands like Heineken USA, Google, General Mills, Publicis and more.
As brands adjust to unprecedented changes in how consumers discover, consider and make purchase decisions, Path to Purchase features success stories, timely consumer behavior research, and opportunities to discover new best practices that engage shoppers and drive sales. Sessions will touch on sustainability, purchase decision-making online and in-store, pandemic leadership lessons, and adult beverage marketing strategies.
“Audio Out-of-Home technology is an investment adult beverage brands should be making today and into 2022,” said Paul Brenner, chief strategy officer and president of AOOH for Vibenomics. “For example, because it incorporates Audio Out-of-Home into its media plan, Heineken stands out against competitors at the point of purchase. We’re proud to be a part of this panel to discuss why elevating Audio Out-of-Home as a retail media tactic will continue to play a vital role in influencing shopping behaviors.”
On Nov. 4, representatives from Vibenomics, Suzy Market Research, Kwik Trip Inc., and Heineken USA will highlight how adult beverage brands can benefit from partnering with retailers and use AOOH technology to increase activation at the point of purchase. Market research reveals that shopper behavior is significantly influenced when the media mix includes retail media, online/offline and in-store. The panel will discuss these topics and provide perspective on how COVID-19 continues to impact buyer behaviors.
During the panel, Madhu Iyengar, director of enterprise partnerships at Suzy Market Research, plans to share key findings from the retail market and individuals who purchased alcoholic beverages at grocery or convenience stores in the past six months. A few highlights include:
“We’re looking forward to sharing our experiences in advertising with out-of-home audio at the Path to Purchase Live event. Vibenomics has been a key partner the past few years and utilizing their in-store audio technology, we’ve seen purchases increase on advertised brands as we drive store traffic to the beer aisle,” said René Robers, previous customer marketing manager, now serving as senior manager, ecommerce at Heineken USA.
To register for the Path to Purchase Live: Digital Experience event, visit https://www.pathtopurchaselive.com/2021/begin. For more information about Vibenomics, visit https://www.vibenomics.com.
The Trade Desk is first-to-market omnichannel DSP to support audio out-of-home through partnership with Vistar Media
Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), today announced the extension of OpenRTB integrations to include audio-only out-of-home. The Trade Desk is the first omnichannel demand-side platform (DSP) to support this extension, allowing them to programmatically purchase audio inventory from networks such as Vibenomics.
An emerging category within the out-of-home media landscape, audio OOH allows brands to influence consumers with engaging messaging seamlessly blended into a retail environment.
“With the growth we’ve seen from both DOOH and Audio as separate emerging channels, it was the logical next step to expand our omni-channel offering into audio OOH,” said Maggie Mattingley, Senior Manager of Inventory Partnerships, The Trade Desk. “Through Vistar’s new audio capability, we continue to provide the best possible digital media available for advertisers and agencies to deliver a holistic digital advertising campaign.”
“Exposing our unique audio inventory to omnichannel DSPs such as The Trade Desk to transact against Audio Out-of-Home is a logical next step in the growth trajectory for our network and the industry at large,” said Paul Brenner, CSO and president of AOOH, Vibenomics. “The reach of our audio network combined with Vistar’s market-leading SSP capabilities helps the buy-side flex their programmatic spending, target specific market areas, provide brand support and measurement such as incremental lift and return on ad spend.”
For more information about Vistar, please direct inquiries to info@vistarmedia.com.
About Vistar Media:
Vistar Media is a geospatial technology company bridging the space between advertising ecosystems and consumer movement patterns. Founded in 2012, Vistar created the first and only universal marketplace for out-of-home media, building a programmatic platform that has been widely adopted by buyers and sellers. Vistar provides marketers with unprecedented access to consumers at the right place and right time, through a data agnostic system for analyzing consumer movement patterns and activating cross-screen mobile and out-of-home media. For more information, visit www.vistarmedia.com.
About Vibenomics:
Vibenomics, Inc. is a location-based Audio Out-of-Home™ advertising and experience company that powers audio channels for retailers, giving brands the ability to talk to shoppers directly at the point of sale. With its powerful cloud-based technology, licensed background music library, data integration capabilities, full-service team of audio experience experts, and network of on-demand professional voice talent, the company provides the right revenue-enhancing vibe for over 120 advertisers in more than 6,000 locations across 49 states, reaching over 200 million people.
Delivered through flexible plug-and-play, proprietary, IoT enabled media players, Vibenomics dynamically broadcasts hyper-targeted, on-demand audio advertisements and curated playlists within any combination of locations across its swiftly growing national footprint, unlocking a powerful new shopper marketing channel for reaching consumers during the critical final footsteps along the path to purchase. Through a first-of-its-kind partner program, retailers can receive a portion of revenue for all advertisements sold by Vibenomics that play within their locations, giving them the ability to monetize their private airwaves and transform a legacy expense into a new profit center.
With the growth and monetization of the evolving digital landscape in the retail media industry, Vibenomics is proud to announce that Michele Oger, Retail Media Account Director, and Paul Brenner, Vibenomics Chief Strategy Officer and President of Audio Out-of-Home, will represent Vibenomics as members of the Interactive Advertising Bureau (IAB) Retail Media Committee. The goal of the Retail Media Committee is to elevate the industry profile of the Retail Media Network (RMN) category, to create best practices, and to educate the marketplace on RMN value around: first party data, e-commerce, future of shopping and consumer behavior, ROI delivery, as well as to educate RMN internal teams on the intricacies of digital ecosystem. This initiative follows Vibenomics’ commitment to the new advertising sales channel with the hiring of Oger and the transition of Joe Wickman to Retail Media Advertising Director.
Vibenomics is eager to announce that it will also have employees sit on the following committees and groups: Measurement & Attribution Committee, Identity & Audience Data Committee, Automation Committee, and the Open Direct Working Group. Multiple employees will be representing Vibenomics, sharing their industry knowledge, and gaining valuable insights within the advertising industry. In addition to committee and group involvement, many employees have begun taking designated IAB courses with topics including digital fundamentals, programmatic, data, digital video, and audio. Vibenomics has previously taken advantage of the IAB’s leading advertising initiatives by participating as a sponsor and presenter at the 2020 Newfronts alongside media giants such as Snapchat, TikTok, Barstool Sports, Facebook, and more.
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 650 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.
You are driving home from work contemplating what you will fix for dinner tonight, when you pass a billboard on the side of the road prompting you to pick up ingredients for your favorite casserole before calling it a day. On your commute to work the next morning, the same billboard shows an ad for breakfast biscuits, reminding you that you forgot to grab breakfast on the way out the door. So, you pull over to the nearest convenience store and make an impulsive purchase as a result of seeing the ad. This is the power of programmatic advertising.
Programmatic advertising is the method of purchasing and trading digital media using technology to execute buying commands through a public platform. Buying digital media in an automated fashion allows advertisers to purchase in an efficient and effective manner. Traditional Out-of-Home advertising methods were stagnant – billboards and signage that presented the same ad for months on end to a broad, catch-all audience. Today, various forms of Digital Out-of-Home advertising enable advertisers to programmatically target the right audience, in the right place, at the right time. Through the years, consumers have changed their media consumption, with more consumption going digital. Instead of traditional methods, consumers have fragmented their media behavior and consumption across a plethora of screens and mobile devices. With the movement to digital advertising, programmatic now accounts for over half of digital advertisement placements.
The power of programmatic lies in choice and scale. With programmatic, the advertiser chooses what ad impressions they want instead of the publisher doing it for them. Programmatic allows advertisers to engage with consumers at different points along the path to purchase, providing the greatest opportunity to influence purchase decisions. This choice in ad placement allows advertisers to be seen and heard in the right place, at the right time, by the right audience. Thus, the power of choice in programmatic has the ability to increase return on ad spend (ROAS) given that brands reach the type of impressions they are intending to land. Not only does programmatic impact sales, it provides insights and analysis on how the ads are performing. Purchasing programmatically offers marketers and advertisers insight of what channels are worth investing in and how it affects a brand’s media mix.
The reach and scale of programmatic through public platforms provides ample opportunities for brands to reach their targeted audiences beyond the initial publisher or website. To put it into perspective, Facebook reaches an audience of 2.31 billion per day and YouTube reaches an audience of 1 billion per day with their advertisements. Programmatic platform, The Trade Desk, however, reaches over 4 billion potential consumers per day. The omnichannel approach of programmatic advertising ensures that retailers’ targeted audiences will receive relevant ads regarding products or services they are likely to purchase, rather than random, overarching advertisements that do not provide as much value to them as a consumer. This method shares a more holistic view of the customer, reaching them with the same ad on multiple devices simultaneously.
The future of advertising is programmatic. The ability to choose, on a large scale, when and where your audience will encounter your advertisements is a major contributor to increased brand recognition and sales. Vibenomics, the pioneer in Audio Out-of-Home Advertising, provides brands with a programmatic offering that allows advertisements to be heard by target consumers directly at the point of purchase when propensity to spend is highest. To get started with Vibenomics and unlock the power of programmatic advertising, visit www.Vibenomics.com.
The numerous furloughs and bankruptcy filings over the course of the past year have proven that the pandemic has caused an immense strain on the retail industry. Consumers avoided in-person shopping experiences and instead found alternative ways to continue their buying habits. While big-box retailers, such as Walmart and Target, were able to withstand the economic upheaval, even the most established brands are seeing shifts in e-commerce shopping, various delivery and curbside pick-up options, and consumer behavior across brick and mortar locations. This drastic change in consumer behavior has accelerated the phenomenon known as the Amazon Effect, and has made it difficult for brands to meet new demands and expectations. With this shift in buying behavior, consumers have come to expect targeting, personalization, and convenience. However, with Audio Out-of-Home technology (Audio OOH), businesses are able to overcome this change by framing their brand, driving higher sales, and enhancing the customer’s in-store experience.
Audio Out-of-Home advertising technology gives retailers the ability to reach consumers with customized messages and advertisements at the point of purchase. Utilizing consumer demographics, location-based customization, and personalized messaging can help maximize the impact of Audio OOH. Not only do retailers have the unique opportunity to reach customers along the path to purchase, but the ability to tailor music, messaging, and advertisements based on the target audience’s characteristics, behaviors, and expectations. Audio OOH allows retailers to deliver environmental consistency and frame their brand in the way they wish to be perceived by consumers. With Audio OOH, retailers have the opportunity to generate a carefully crafted environment, giving their customers an enhanced understanding of the brand.
With the advanced technology and well-placed advertisements, Audio OOH enables retail locations to move product on the shelf, leading to higher return. Delivering messages to the consumer when propensity to spend is highest along the path to purchase, turns those impulsive buys into strategically selected purchases. As a matter of fact, 70% of shoppers make their purchase decisions in-store, making it the best place to influence an impulsive purchase. This creative and strategic method of messaging increases advertisers’ return on ad-spend (ROAS) and sales, because not only are shoppers more inclined to purchase these products, but the subconscious listening instills brand awareness, recognition, and loyalty. Consumers’ likelihood of leaving their comfort zone to try new products, remember that forgotten item on a shopping list, and make repeat purchases is higher when utilizing Audio OOH technology.
Consumers have come to expect the same personalization in physical retail locations that they have become accustomed to in the world of e-commerce based on the advancements in digital and online advertising methods. Not only does Audio OOH technology offer data-driven, measurable, and programmatic automation of advertisements, but it enhances the in-store customer experience. 80% of consumers are more likely to purchase from a company that offers a personalized experience. When advertisers shift their focus on increasing engagement and loyalty to stand out among competitors in the market and meet the evolving shopper expectations, customers will begin to develop a level of loyalty for specific retailers.
Both retailers and brands can benefit from utilizing Audio Out-of-Home in physical retail locations. Audio OOH enables retailers to increase sales while improving the customer experience when propensity to spend is highest. Vibenomics, the pioneer in Audio OOH, provides retailers with the cloud-based technology and industry expertise to frame their brand, enhance the in-store experience, build brand loyalty and drive higher sales. Allowing locations to control the in-store vibe through background music, live announcements, and promotional messaging, Vibenomics powers audio channels for retailers, giving brands the ability to talk to shoppers directly at the point of sale, battling the Amazon-Effect.
“I think music in itself is healing. It’s an explosive expression of humanity. It’s something we are all touched by. No matter what culture we’re from, everyone loves music.”
This quote by renowned artist, Billy Joel, describes the significance of the companion we all know and love – music. Throughout time, music has served as a source of joy, expression, hope, and fellowship. Influential artists have called for world peace, an end to wars, and introduced conversation on social justice issues through their musical talents. Music has not only served as an enjoyable hobby, but has sparked controversy, healed broken spirits, and has brought people together that have nothing in common other than their appreciation of the art. Oftentimes, music is described as an escape from the struggles of reality – and the year 2020 was no different. With 2020 came the unparalleled COVID-19 pandemic that brought hardship affecting the entire human population. Social gatherings were considered a potential threat to individual health, limiting personal interactions and heartfelt connections. With friends isolated in their homes, music became the only reliable companion. In the year 2020, 82% of music listeners turned to audio as a mood enhancer, 67% as a welcome distraction, and 34% to find necessary companionship. Overall, people listened to communicate emotion and create community – something that could be done while six feet apart.
What many have learned over the course of the past year is what Vibenomics has known since its beginning – music has the power and ability to transform attitudes, emotions, and even lives, if utilized correctly. Vibenomics has spent the past year ensuring that consumers had an enjoyable experience in retail locations – a space that caused a lot of fear and anxiety for consumers during the pandemic. While many activities were put on hold to align with government regulations, families had no choice but to commence essential errands such as grocery shopping. Vibenomics delivered an enhanced experience in these retail locations and gave consumers something to be happy about. Heard by up to 200 million shoppers monthly, Vibenomics is sure to connect with customers and turn the once-stressful shopping experience into an enjoyable one.
Vibenomics at its core recognizes the importance of music and its impact on the emotional well-being of those in troubled times. Understanding music’s effect on the experiential component of shopping in-stores, Vibenomics has designated employees to use their industry expertise to deliver an innovative and enhanced in-store experience. Music Director, Libby Farr, states, “It seems that a lot of the music during the pandemic was sad and slow. Many artists were able to capture the mood of the country in their songs. It will be interesting for future generations to look back on these to get a sense of what it was like to live during a pandemic. Let’s hope we see some happier music in the coming year.” Libby’s calculated decisions utilize a combination of market data and consumer behavior studies. However, Libby also relies on her own intuition and understanding to reach consumers where it matters most. Vibenomics not only provides consumers with an enhanced experience, but retailers and advertisers with the ability to control their message along the path to purchase. As the world begins its return to normalcy, Vibenomics continues to prioritize the employee and customer experience in stores nationwide. Things are looking up for the year 2021, but one thing will remain: music will always be a meaningful companion.
If you want to enhance the experience of your retail location and find the right vibe, visit www.Vibenomics.com for more information.
Quarantined. Isolated. Secluded. These are all words that resonate after over a year of living through the COVID-19 pandemic. Business trips turned into virtual conferences, birthday parties converted into zoom meetings, and family vacations were altered to local, socially-distanced outings. The pandemic has not only affected the way we live our day-to-day lives, but has had an unprecedented effect on the future of consumption, advertising, and understanding of consumer buying behaviors. With the rise of e-commerce, digital advertising, and social media usage, businesses were able to react quickly to the immediate shift in the observation and perception of targeted advertisements. While businesses can celebrate overcoming the challenges in reaching their targeted consumers through traditional marketing methods during the pandemic, the next challenge awaits: Are advertisers prepared for the surge of audiences to re-enter the out-of-home advertising market, post-pandemic?
Following a year of uncertainty and anticipation of the “return to normal,” the summer of 2021 is predicted to bring an immense domestic travel surge. As a matter of fact, American Airlines is expecting to fly nearly 90% of its 2019 system capacity just within the summer months of 2021. Not only are airlines experiencing this surge, but road travel has increased significantly within the past few months. With the increased popularity of road trips expected throughout the course of the summer, car rentals, hotels, and convenience stores are preparing for the anticipated traffic from travelers crossing state borders. Along with the suspense surrounding travel, convenience stores have the opportunity to position themselves to reach their largest in-person audiences since before 2020. Likewise, with millions of Americans ready to explore after a year of isolation, advertisers should be prepared for the surge of in-store traffic and listening ears. Brands have the opportunity to reach a diverse market of potential consumers when propensity to spend is highest, making consumers more inclined to react to advertisements about snacks, drinks, and other travel essentials with the inevitable need to make pit stops while on the road.
Convenience store locations must prioritize the customer experience in order to become the top pick of the road trip when dozens of options line the interstate. Utilizing Audio OOH in store locations to provide upbeat music and informative messaging while consumers are browsing snacks and stretching their legs will create greater brand loyalties. This increased traffic presents a great opportunity for advertisers and brands aiming to increase brand awareness along the path to purchase. On-the-go snacks, drinks, forgotten essentials, and the convenience of a one-stop-shop will acquire the most diverse audience that is ready to impulsively purchase on the way to their destination. Both retailers and brands can benefit from Audio Out-of-Home (Audio OOH) in-store media in convenience store retail locations. Audio OOH enables retailers to increase sales while improving the customer experience when propensity to spend is highest. Vibenomics, the pioneer in Audio OOH, provides retailers with the cloud-based technology and industry expertise to enhance the in-store experience, build brand loyalty and drive higher sales. Allowing locations to control the in-store vibe through background music, live announcements, and promotional messaging, Vibenomics powers audio channels for retailers, giving brands the ability to talk to shoppers directly at the point of sale.
Take advantage of the summer travel surge, and get started with Audio OOH. Visit vibenomics.com to see how Audio OOH can benefit your business and enhance the consumer experience!
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