Audio Out-of-Home leader expands executive team to continue fueling significant growth
Vibenomics, a location-based Audio Out-of-Home™ (AOOH) advertising and audio experience company, has promoted Jenny Quinnette from SVP of Finance to Chief Financial Officer. Quinnette will leverage her extensive market knowledge and experience in navigating companies through various stages of development and growth to transform Vibenomics’ finance, accounting, business intelligence and business operations.
Quinnette brings more than 15 years of experience to this role. Prior to her promotion, she served as SVP of Finance where she led and developed Vibenomics’s financial planning and budget management. Recognizing that expected growth warranted filling this critical financial role on the Vibenomics executive team, adding the CFO role allows Quinnette to assume greater responsibility for internal financial controls and external fund-raising.
“As Vibenomics undergoes rapid growth, we knew it was time to appoint a CFO,” said Brent Oakley, CEO of Vibenomics. “Jenny’s deep experience overseeing financial operations within the accounting and technology sectors, in addition to her leading operational changes, will generate an immediate impact. Her forward-thinking leadership will enable us to grow our leadership position in AOOH.”
In 2009, Quinnette joined 40|86 Advisors to lead their accounting and reporting team. After joining Allegient, LLC as its director of finance and accounting in 2014, she led the finance team through the company’s acquisition by DMI and oversaw its integration. She assumed the role of CFO at Onebridge, guiding the company through a debt restructuring, implementing a new HRIS/payroll system, and onboarding a new ERP/CRM platform for time and resource management. Moving to Viral Launch in 2018, Quinnette built a finance team and helped to raise $7.3M equity.
“Taking the helm as Vibenomics’s first CFO, I’m excited for the opportunity to continue driving positive change and enhancing the company’s financial prowess,” said Quinnette. “I look forward to formulating and validating strategies to fuel our continued growth.”
Vibenomics is poised for significant growth in 2022. The company recently signed a multi-year deal with Hy-Vee, a multistate grocery chain planning to open a new Indianapolis location in 2023. The company’s 400+ stores will begin broadcasting Vibenomics audio on February 15.
About Vibenomics:
Vibenomics, Inc. is a location-based Audio Out-of-Home™ advertising and experience company that powers audio channels for retailers, giving brands the ability to talk to shoppers directly at the point of sale. With its powerful cloud-based technology, licensed background music library, data integration capabilities, full-service team of audio experience experts, and network of on-demand professional voice talent, the company provides the right revenue-enhancing vibe for over 150 advertisers in more than 6,000 locations across 49 states, reaching over 210 million people.
Delivered through flexible plug-and-play, proprietary, IoT enabled media players, Vibenomics dynamically broadcasts hyper-targeted, on-demand audio advertisements and curated playlists within any combination of locations across its swiftly growing national footprint, unlocking a powerful new shopper marketing channel for reaching consumers during the critical final footsteps along the path to purchase. Through a first-of-its-kind partner program, retailers can receive a portion of revenue for all advertisements sold by Vibenomics that play within their locations, giving them the ability to monetize their private airwaves and transform a legacy expense into a new profit center. To learn more about Vibenomics, visit https://www.vibenomics.com.
New relationship with Hy-Vee seeks to improve customer experience across 400 locations
Vibenomics, a location-based Audio Out-of-Home™ (AOOH) advertising and audio experience company, today announces a multi-year partnership with Hy-Vee, Inc., an employee-owned supermarket that operates in eight states across the Midwest.
Through this partnership, Vibenomics will scale its AOOH Advertising Marketplace to enrich the customer experience in more than 400 Hy-Vee locations across the Midwest. Vibenomics’s AOOH technology automates the audio ad buying process to current programmatic standards and enables users to strategically target customers at the point of purchase.
Vibenomics continues to expand its national footprint in programmatic retail advertising. The company recently partnered with Vistar Media to announce the expansion of The Trade Desk’s omnichannel DSP to support AOOH. Today’s news continues to build on Vibenomics’s momentum in the retail media space, including its ongoing relationship with Kroger at more than 2,500 locations nationwide.
Beginning February 15, Vibenomics will bring targeted, specialized music and messaging into Hy-Vee’s owned and operated locations.
As the pandemic has shifted consumer buying behaviors, Vibenomics will work closely with Hy-Vee to determine which categories of advertisers, brands or specific products to promote on its airwaves while considering the type of shopper experience they strive to deliver.
“We’re thrilled to continue building our retail media presence by partnering with Hy-Vee, an innovative grocer who sees the potential of monetizing their audio with Vibenomics,” said Brent Oakley, CEO at Vibenomics. “As a company, we’re evangelizing AOOH’s value and partnering with retailers like Hy-Vee to incorporate media capable of creating memorable shopping experiences.”
Vibenomics has made significant strides in owning the programmatic AOOH space this year, reaching up to 63% of the total U.S. shopper population. By extending the company’s unique audio inventory to omnichannel DSPs such as The Trade Desk, Vibenomics continues to engage leading brands and reaches consumers with creative and contextual messages within the shopping environment.
To learn more about Vibenomics, visit https://www.vibenomics.com.
About Vibenomics
Vibenomics, Inc. is a location-based Audio Out-of-Home™ advertising and experience company that powers audio channels for retailers, giving brands the ability to talk to shoppers directly at the point of sale. With its powerful cloud-based technology, licensed background music library, data integration capabilities, full-service team of audio experience experts, and network of on-demand professional voice talent, the company provides the right revenue-enhancing vibe for over 150 advertisers in more than 6,000 locations across 49 states, reaching over 210 million people.
Delivered through flexible plug-and-play, proprietary, IoT enabled media players, Vibenomics dynamically broadcasts hyper-targeted, on-demand audio advertisements and curated playlists within any combination of locations across its swiftly growing national footprint, unlocking a powerful new shopper marketing channel for reaching consumers during the critical final footsteps along the path to purchase. Through a first-of-its-kind partner program, retailers can receive a portion of revenue for all advertisements sold by Vibenomics that play within their locations, giving them the ability to monetize their private airwaves and transform a legacy expense into a new profit center.
Leading advertising and audio experience company joins industry experts to discuss the impact of Audio Out-of-Home on adult beverage sector
Vibenomics, a location-based Audio Out-of-Home™ (AOOH) advertising and audio experience company, today joins product marketing and retail leaders at the Path to Purchase Live: Digital Experience. The virtual event runs from Nov. 2-4 and includes live sessions and commentary from speakers at leading brands like Heineken USA, Google, General Mills, Publicis and more.
As brands adjust to unprecedented changes in how consumers discover, consider and make purchase decisions, Path to Purchase features success stories, timely consumer behavior research, and opportunities to discover new best practices that engage shoppers and drive sales. Sessions will touch on sustainability, purchase decision-making online and in-store, pandemic leadership lessons, and adult beverage marketing strategies.
“Audio Out-of-Home technology is an investment adult beverage brands should be making today and into 2022,” said Paul Brenner, chief strategy officer and president of AOOH for Vibenomics. “For example, because it incorporates Audio Out-of-Home into its media plan, Heineken stands out against competitors at the point of purchase. We’re proud to be a part of this panel to discuss why elevating Audio Out-of-Home as a retail media tactic will continue to play a vital role in influencing shopping behaviors.”
On Nov. 4, representatives from Vibenomics, Suzy Market Research, Kwik Trip Inc., and Heineken USA will highlight how adult beverage brands can benefit from partnering with retailers and use AOOH technology to increase activation at the point of purchase. Market research reveals that shopper behavior is significantly influenced when the media mix includes retail media, online/offline and in-store. The panel will discuss these topics and provide perspective on how COVID-19 continues to impact buyer behaviors.
During the panel, Madhu Iyengar, director of enterprise partnerships at Suzy Market Research, plans to share key findings from the retail market and individuals who purchased alcoholic beverages at grocery or convenience stores in the past six months. A few highlights include:
“We’re looking forward to sharing our experiences in advertising with out-of-home audio at the Path to Purchase Live event. Vibenomics has been a key partner the past few years and utilizing their in-store audio technology, we’ve seen purchases increase on advertised brands as we drive store traffic to the beer aisle,” said René Robers, previous customer marketing manager, now serving as senior manager, ecommerce at Heineken USA.
To register for the Path to Purchase Live: Digital Experience event, visit https://www.pathtopurchaselive.com/2021/begin. For more information about Vibenomics, visit https://www.vibenomics.com.
The Trade Desk is first-to-market omnichannel DSP to support audio out-of-home through partnership with Vistar Media
Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), today announced the extension of OpenRTB integrations to include audio-only out-of-home. The Trade Desk is the first omnichannel demand-side platform (DSP) to support this extension, allowing them to programmatically purchase audio inventory from networks such as Vibenomics.
An emerging category within the out-of-home media landscape, audio OOH allows brands to influence consumers with engaging messaging seamlessly blended into a retail environment.
“With the growth we’ve seen from both DOOH and Audio as separate emerging channels, it was the logical next step to expand our omni-channel offering into audio OOH,” said Maggie Mattingley, Senior Manager of Inventory Partnerships, The Trade Desk. “Through Vistar’s new audio capability, we continue to provide the best possible digital media available for advertisers and agencies to deliver a holistic digital advertising campaign.”
“Exposing our unique audio inventory to omnichannel DSPs such as The Trade Desk to transact against Audio Out-of-Home is a logical next step in the growth trajectory for our network and the industry at large,” said Paul Brenner, CSO and president of AOOH, Vibenomics. “The reach of our audio network combined with Vistar’s market-leading SSP capabilities helps the buy-side flex their programmatic spending, target specific market areas, provide brand support and measurement such as incremental lift and return on ad spend.”
For more information about Vistar, please direct inquiries to info@vistarmedia.com.
About Vistar Media:
Vistar Media is a geospatial technology company bridging the space between advertising ecosystems and consumer movement patterns. Founded in 2012, Vistar created the first and only universal marketplace for out-of-home media, building a programmatic platform that has been widely adopted by buyers and sellers. Vistar provides marketers with unprecedented access to consumers at the right place and right time, through a data agnostic system for analyzing consumer movement patterns and activating cross-screen mobile and out-of-home media. For more information, visit www.vistarmedia.com.
About Vibenomics:
Vibenomics, Inc. is a location-based Audio Out-of-Home™ advertising and experience company that powers audio channels for retailers, giving brands the ability to talk to shoppers directly at the point of sale. With its powerful cloud-based technology, licensed background music library, data integration capabilities, full-service team of audio experience experts, and network of on-demand professional voice talent, the company provides the right revenue-enhancing vibe for over 120 advertisers in more than 6,000 locations across 49 states, reaching over 200 million people.
Delivered through flexible plug-and-play, proprietary, IoT enabled media players, Vibenomics dynamically broadcasts hyper-targeted, on-demand audio advertisements and curated playlists within any combination of locations across its swiftly growing national footprint, unlocking a powerful new shopper marketing channel for reaching consumers during the critical final footsteps along the path to purchase. Through a first-of-its-kind partner program, retailers can receive a portion of revenue for all advertisements sold by Vibenomics that play within their locations, giving them the ability to monetize their private airwaves and transform a legacy expense into a new profit center.
With the growth and monetization of the evolving digital landscape in the retail media industry, Vibenomics is proud to announce that Michele Oger, Retail Media Account Director, and Paul Brenner, Vibenomics Chief Strategy Officer and President of Audio Out-of-Home, will represent Vibenomics as members of the Interactive Advertising Bureau (IAB) Retail Media Committee. The goal of the Retail Media Committee is to elevate the industry profile of the Retail Media Network (RMN) category, to create best practices, and to educate the marketplace on RMN value around: first party data, e-commerce, future of shopping and consumer behavior, ROI delivery, as well as to educate RMN internal teams on the intricacies of digital ecosystem. This initiative follows Vibenomics’ commitment to the new advertising sales channel with the hiring of Oger and the transition of Joe Wickman to Retail Media Advertising Director.
Vibenomics is eager to announce that it will also have employees sit on the following committees and groups: Measurement & Attribution Committee, Identity & Audience Data Committee, Automation Committee, and the Open Direct Working Group. Multiple employees will be representing Vibenomics, sharing their industry knowledge, and gaining valuable insights within the advertising industry. In addition to committee and group involvement, many employees have begun taking designated IAB courses with topics including digital fundamentals, programmatic, data, digital video, and audio. Vibenomics has previously taken advantage of the IAB’s leading advertising initiatives by participating as a sponsor and presenter at the 2020 Newfronts alongside media giants such as Snapchat, TikTok, Barstool Sports, Facebook, and more.
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 650 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.
After an unpredictable year, we are thrilled to announce our recent nomination for three prestigious awards: TechPoint Mira Awards “Scale-Up of the Year” and “Pandemic Pivotof the Year” Finalist and a 2021 Winner in the Small Employer Category for “Best Places to Work”, presented by the Indiana Chamber of Commerce. Vibenomics is honored to make the nominee list for both awards for the second year in a row and attribute our recognition to our team and the incredible work that was accomplished during such an unprecedented year.
TechPoint, the nonprofit, industry-led growth initiative for Indiana’s technology ecosystem, announced the nominees for its 22nd annual Mira Awards program presented by Salesforce. The Mira Awards is the state’s largest and longest-running technology excellence and innovation recognition program, and the annual gala celebrates “The Best of Tech in Indiana.” From
a record-breaking 211 total entries, Vibenomics was chosen by an independent judging panel to advance as a “Scale-Up of the Year” and “Pandemic Pivot of the Year’ alongside eleven and nine other category nominees, respectively.
“The Mira Awards perennially celebrate remarkable growth and achievement by Hoosiers across our tech community. This year’s nominee stories also demonstrate inspirational and remarkable creativity, resilience, and persistence amidst the challenges of a pandemic,” says Mike Langellier, president and CEO of TechPoint.
Winners will be announced Thursday, April 22, 2021, during a virtual live broadcast. See full list of Mira Awards Nominees >>
Vibenomics was also recently named as one of the Best Places to Work in Indiana. This 16th annual program was created by the Indiana Chamber of Commerce and Best Companies Group. This statewide survey and awards program is designed to identify, recognize and honor the participating employers in Indiana with the leading workplace cultures. The list is made up of 125 companies.
“We have many tremendous employers in the state, so it’s great to see more and more companies take part in this effort to evaluate their workplace cultures and gain the recognition they deserve,” says Indiana Chamber President Kevin Brinegar. “These companies consistently demonstrate to their employees how much they value their contributions.”
Companies from across the state entered the two-part survey process to determine the Best Places to Work in Indiana. The first part consisted of evaluating each nominated company’s workplace policies, practices, philosophy, systems and demographics. This part of the process was worth approximately 25% of the total evaluation. The second part consisted of an employee survey to measure the employee experience. This part of the process was worth approximately 75% of the total evaluation. The combined scores determined the top companies and the final rankings. Best Companies Group managed the overall registration and survey process in Indiana, analyzed the data, and determined the final rankings.
In 2020, Vibenomics ranked #20 in the Small Companies Category. Official rankings for 2021 will be announced in late Spring. See full list of Best Places to Work Nominees >>
“When I think about why or how Vibenomics has been able to achieve such extraordinary heights, the answer comes down to our team, the “Vibe Tribe”. Vibenomics has something special – a team culture that takes work seriously without taking ourselves too seriously. I am grateful to work alongside this team,” says Brent Oakley, Vibenomics Co-Founder and CEO.
Vibenomics would like to express our gratitude to both TechPoint and the Indiana Chamber of Commerce for recognizing the great work happening within our organization and the state of Indiana. Vibenomics would also like to congratulate all of our fellow honorees and look forward to celebrating their continued success!
Digital community for tech companies, investors, and professionals presents the second annual Tech Culture Awards to recognize company cultures across the nation.
Vibenomics is honored to announce our recognition as an award recipient of the Powderkeg 2020 National Tech Culture Awards. This program recognizes the best company cultures in tech communities beyond Silicon Valley and Vibenomics is thrilled to have been acknowledged in three award categories:
It’s gratifying to see Vibenomics recognized by Powderkeg as a culture leader in Customer Experience. Individual and leadership support of the Vibenomics culture – a task that has required even more commitment through the challenges of the pandemic season – is a big factor in our team’s desire to provide a best of class customer experience for our Audio Out Of Home advertising partners.
– Marty Draper, Chief Operations Officer
The award winners were selected after their participation in Powderkeg’s 2020 Tech Culture Awards, a survey that gathered information from technology-powered software, hardware, product, and services companies across the country about the culture within their workplace. Employees rated their companies and employers on several topics that contribute to company culture, including leadership, diversity and inclusion, career path, work-life balance, and remote work. There are also categories based on teams and regions where companies are headquartered. Awards are based on application responses and survey rankings by each company’s employees.
It is great to see this amazing team’s results-oriented culture being recognized. This focus has driven outsized successes throughout a challenging year and I can’t wait to see what they do next!
– Chris Keaney, Chief Technology Officer
The Powderkeg Culture Award recognition comes in a year of repeated validation in the strength of our office culture and commitment to employee satisfaction with our selection as a Mira Awards Scale-Up of the Year Nominee and 2020 Best Places to Work in Indiana.
Learn more about the finalists at powderkeg.com/awards.
Vibenomics is thrilled to announce its placement among industry leaders on AdExchanger’s inaugural list of Programmatic Power Players 2020. Our company along with 59 other programmatic agencies, DCO platforms, DSPs, SSPs, data providers, measurement specialists, and consultants have been recognized as leaders in marketing technology. Together, these companies are helping brands and businesses globally to more effectively and efficiently reach their target audiences, especially during a year where traditional playbooks had to be set aside and innovation had to step in.
Programmatic innovation was critical in such an unprecedented year. More than ever before, advertisers were seeking flexible and automated advertising solutions that are adaptable to the ever-changing world we are experiencing today. The Vibenomics Audio Out-of-Home advertising solution and our integration with Vistar Media – also selected as a Programmatic Power Player – allows brands and advertisers to purchase audio inventory at the point-of-sale in a way that best accommodates the current market needs.
“As a young company with visions of leading the charge for Audio OOH, validation of our capability by AdExchanger is astounding. Programmatic is a key component in Vibenomics overall capability while looking to the future and how we can better serve our customers.”
– Paul Brenner, President – Audio OOH & Chief Strategy Officer
Based on the power of our offering, strong client referrals, and proven results from campaign case studies, we are honored to receive this valuable third-party validation from a trusted source within the advertising industry and excited to continue to bring a new offering to market.
Read more about the award: https://www.adexchanger.com/go/power-players/
Vibenomics, a location-based Audio Out-of-Home™ (AOOH) advertising and experience company, today announces its partnership with IRI®, a global leader in innovative solutions and services for consumer, retail and media companies. Together, Vibenomics and IRI join forces to measure the direct sales impact of exposure to Audio OOH advertising while offering advertisers exclusive access to SKU-level granularity for both pre-campaign feasibility and post-campaign analysis.
Being able to understand return on investment (ROI) from Audio OOH is critical for advertisers and marketers. Without these insights, marketers and CPG brands are less likely to make informed decisions. With this partnership, IRI will scale Vibenomics’ measurement capabilities and relay insights back to media buyers in a way that is meaningful and timely, showing accurate ROI from the Audio OOH solution so advertisers and marketers feel confident in how their media dollars are being spent.
“At Vibenomics, we work very closely with retail media as we serve as a true partner. Part of that partnership means being able to prove ROI from their investments so they can guarantee they’re allocating their ad spend where it makes the most impact,” said Paul Brenner, CSO at Vibenomics. “Through our exclusive access to point-of-sale data, down to the SKU-level, from our grocery and convenience store customers, along with our partnership with IRI to analyze that data, Vibenomics has the ability to collaborate with advertisers to plan tests appropriately and analyze incremental sales lift and return-on-ad-spend (ROAS).”
Vibenomics and IRI recently performed four blind case studies that received encouraging results in the following categories: hair shampoo and conditioner, skin care, dry packaged dinner mixes and adult beverage. IRI utilized Market Lift studies to understand the impact that an Audio OOH campaign had on the sales of a new shampoo and conditioner line, skin cleansing product, dry packaged dinner mix and new adult beverage offering. After looking at the level of spend across a number of stores in a short period of time, the results showed a 34% sales lift in at least one of the categories after measuring the impact of Audio OOH.
“The Audio Out-of-Home medium stands out as it has the ability to shape the consumer experience while they are physically in the store. The product they hear about is immediately available for purchase, no surfing, no waiting,” said Jennifer Pelino, EVP Omni Channel Media at IRI. “That type of call-to-action in the exact physical location where a consumer can directly buy is an extraordinarily powerful marketing vehicle for brands to make an impact. This type of advertising to reach and connect with consumers is one of the many reasons we chose to partner with a company like Vibenomics.”
Over several years, Vibenomics has developed and deployed its proprietary technology to help retailers improve their in-store audio experience. The company recently partnered with the leading global provider of software for digital-out-of-home (DOOH), Vistar Media and presented at the 2020 IAB NewFronts digital event, where the Vibenomics Advertising Market was introduced to some of the world’s largest brands. Vibenomics also teamed up with Kroger, the No.1 pure-play grocery retailer, to improve the customer buying experience in 2,300+ Kroger stores. In September, they expanded programmatic offerings with the launch of Open Exchange and Private Marketplace (PMP) deals via Vistar Media and in October, raised Series A2 funding.
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit www.iriworldwide.com.
Funds support continued innovation and expansion for Audio Out-of-Home™ Solution
Vibenomics, a location-based Audio Out-of-Home™ (AOOH) advertising and experience company, today announced $6.5 million in Series A2 funding to support the launch of additional national networks in convenience stores and grocery retailers fueled by the rising momentum in programmatic technology. BIP Capital, who led Vibenomics’ Series A funding earlier this year, is a follow-on investor for this round along with local Indianapolis company, Elevate Ventures, which includes a combination of $4.5 million in equity funding and $2 million in venture debt.
By combining licensed, background-music playlists and commercial spots paid for by brand advertisers, Vibenomics helps businesses with physical locations enhance store sales, enrich the customer experience and receive a share of advertisement revenue. The company enables brands to talk to shoppers directly at the point-of-sale inside thousands of retail locations through Audio OOH advertising, impacting immediate purchase decisions.
“This funding is a testament to the continued belief of our investors in the future of Vibenomics and what we’re building,” said Brent Oakley, Vibenomics CEO. “Our team continues to be the leader in programmatic Audio OOH media and, with these funds, we plan to accelerate product development and go-to-market execution, building on the momentum we’ve already established.”
The adoption of programmatic AOOH has grown dramatically over the past year. According to a report from the Interactive Advertising Bureau (IAB), U.S ad and audio spendings increased by thirty percent in the first half of 2019 to $1.2 billion. With so many advertisers eager to influence consumer choices at the point-of-purchase, Vibenomics plans to accelerate the scale of the Audio OOH network using their proprietary technology, helping marketers and retailers improve the shopping experience and allow brand partners to reach customers at a pivotal point in the buying process.
“Vibenomics provides brands a new way to reach consumers at the moment they are making purchase decisions in retail stores,” said Paul Iaffaldano, chief investment officer at BIP Capital. “The programmatic integration makes it incredibly easy for brands and agencies to take advantage of an unprecedented level of consumer data, and schedule flexibility.”
When Vibenomics was first founded in 2016, the company quickly expanded its cloud-based technology and revolutionized how to reach consumers directly at the point-of-sale. With its 44 employees, Vibenomics currently reaches 200 million unique shoppers nationwide with a projection to be in over ten thousand or more convenience and grocery retail outlets by 2021.
Vibenomics recently partnered with the leading global provider of software for digital-out-of-home (DOOH),Vistar Media and presented at the 2020 IAB NewFronts digital event, where the Vibenomics Advertising Market was introduced to some of the world’s largest brands. Vibenomics also teamed up with Kroger, the No.1 pure-play grocery retailer, to improve the customer buying experience in 2,300+ Kroger stores. In September, they expanded programmatic offerings with the launch of Open Exchange and Private Marketplace (PMP) deals via Vistar Media.
BIP Capital is recognized as one of the most active venture investors in the Southeast, serving entrepreneurs, investors, and operators to grow the emerging company ecosystem. It applies experience and process to make investment decisions and operational recommendations, allowing its portfolio companies to achieve and stay on a glide path of growth. Areas of focus include Enterprise SaaS, Healthcare IT, Digital Media, Dev Tools, and MarTech.
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