Partnership with Vistar Media extends AOOH offering to reach in-store retailers at the point-of-purchase.
Vistar Media, the leading global provider of software for Digital-Out-of-Home (DOOH), is launching the first real-time bidding exchange for Audio-Out-of-Home™ advertising (AOOH). This offering is available via Vistar’s open exchange or through private marketplace (PMP) deals.
Earlier this year, Vistar partnered with Vibenomics, a location-based AOOH advertising and experience company, to embrace AOOH and all that it provides advertisers when reaching consumers at the point-of-purchase. Now, advertisers have the ability to purchase AOOH programmatically either as part of an audience-driven open exchange campaign or through a custom PMP.
“Vibenomics’ unique inventory is the perfect extension of strategies advertisers are already using to engage with consumers in retail environments,” said Michael Provenzano, CEO and co-founder, Vistar Media. “Enabling audio out-of-home expands the value of programmatic for marketers seeking to launch quick messaging turnaround at the point-of-sale.”
The adoption of programmatic AOOH has grown dramatically over the past year. According to a report from the Interactive Advertising Bureau (IAB) U.S ad and audio spendings increased by thirty percent in the first half of 2019 to $1.2 billion. With so many advertisers eager to influence consumer choices in the short consideration window surrounding purchases, extending in-retail out-of-home to include audio provides a perfect solution thanks to today’s programmatic technology.
“Digital Out-of-Home started to take shape ten years ago and has been accelerating these past five years as better technologies, integrations and standards emerge,” said Paul Brenner, president of AOOH at Vibenomics. “Now having Audio Out-of-Home on an open exchange, we are offering the advancements that have occurred in both Digital-Out-of-Home and streaming and audio advertising.”
For more information about Vistar Media, visit www.vistarmedia.com. For more information about Vibenomics, visit www.vibenomics.com.
Vistar Media is the world’s leading end-to-end programmatic ecosystem for digital out-of-home (DOOH). Vistar Media’s demand-side platform (DSP) and supply-side platform (SSP) empower buyers and sellers to easily transact on DOOH inventory while applying intelligent data insights that improve media performance. Vistar’s SaaS solutions (unified ad server and Cortex for device and content management) deliver enterprise-grade solutions for monetizing and operating digital signage networks at any scale. Through its global reach, direct platform integrations, data partnerships, and complete technology stack, Vistar Media continues to power innovation and growth across the digital signage industry. Founded in 2012, Vistar Media is headquartered in New York City and has offices across the United States, Canada, the United Kingdom and Australia.
Vibenomics, Inc. is a location-based audio out-of-home advertising and experience company that powers custom radio stations for retailers, giving brands the ability to talk to shoppers directly at the point of sale. With its powerful cloud-based technology, licensed background music library, data integration capabilities, full-service team of audio experience experts, and network of professional voice talent available on-demand, the company provides the right revenue-enhancing vibe for over 120 advertisers in more than 6,000 locations across 49 states, reaching more than 200 million people.
Delivered through flexible plug-and-play mobile tablet devices, Vibenomics dynamically broadcasts hyper-targeted, in-stream audio advertisements and curated playlists within any combination of locations across its swiftly growing national footprint, unlocking a powerful new shopper marketing channel for reaching consumers during the critical final footsteps along the path to purchase. Through a first-of-its-kind partner program, retailers can receive a portion of revenue for all advertisements sold by Vibenomics that play within their locations, giving them the ability to monetize their private airwaves and transform a legacy expense into a new profit center.
It’s no secret that 2020 has created challenges for organizations of all sizes, but especially for small businesses. Vibenomics is certainly no exception, but we have learned to embrace the challenge which has led us to several record-breaking months, despite working through a global pandemic. We announced our Series A funding round, we launched a partnership with the leader in the OOH advertising industry, and we acquired our largest customer.
When we look back on the last few months one thing is certain: we have a great team. And while we already knew that we had a special group of people helping to build our best-in-class audio advertising solution, it was confirmed when the Indiana Chamber of Commerce announced the official rankings for the Best Places to Work for 2020.
We are honored to simply be listed among hundreds of other great companies that are making a difference within our state, but our position within the Small Companies (15-74 employees) category confirms our commitment to hiring great people and providing an exceptional environment to work, learn, and grow. I am constantly impressed by how our people continue to show up every day (including virtually) with energy and enthusiasm to help our company in a pivotal moment of growth and encouraged by how our leadership team continues to seek opportunities to improve our culture. The thing I enjoy most about coming into work every day is the amount of energy I get from just walking through the door. The energy our staff exudes makes me be better, and the fact that there are so many people doing such great work also holds me to a higher standard. I think everyone feels that, and we’re all pushed to do our best for one another. We’ve created a family environment, and I love spending time there around everyone.
Interested in joining a ‘Best Place to Work’? We’re hiring!
Vibenomics, a location-based Audio Out-of-Home™ advertising and experience company, today announces a multi-year relationship with Kroger, the nation’s largest supermarket retailer. Through this relationship, Vibenomics will expand its Audio OOH Advertising Marketplace to enrich the customer experience in more than 2,300 Kroger locations and automate the audio ad buying process to current programmatic standards, allowing users to strategically target customers at the right time depending on weather, local events and more. This relationship allows Kroger to enhance their customer experience and how brands can communicate with customers at the point-of-purchase.
“Vibenomics plays an important part in our strategy to help us win with our customers, accelerate innovation in-store and drive success for the brands we carry,” said Peter Miles-Prouten, senior vice president of partnerships at 84.51°, Kroger’s data analytics subsidiary. “With 11 million households visiting Kroger daily, we’re excited to see Audio Out-of-Home from Vibenomics come to life, offering real, valuable connections with our customers, and opportunities for our CPG partners to advertise effectively.”
Beginning July 20, 2020, this specialized private audio network will broadcast inside Kroger’s owned and operated locations, targeting millions of unique monthly visitors. Vibenomics will be working in tandem with Kroger to determine which categories of advertisers, brands, or specific products make sense to promote on their airwaves while giving thoughtful consideration to the type of shopper experience they strive to deliver.
“Our associates and customers are our number one priority at Kroger, and this is a new way for us to reach them with more meaningful content,” said Cara Pratt, vice president of commercial and product strategy across Kroger’s digital and in-store media business at 84.51°. “It allows us to provide them with up to date and timely information on their favorite brands, helping to improve their shopping experience. It also allows our brand partners to reach customers at a pivotal point in the buying process – the shelf.”
In addition to the relationship with Kroger, Vibenomics has made huge strides in owning the programmatic Audio OOH space this year, reaching up to 17 percent of the shopper population within its coverage area.
“Historically, audio is not seen as a digital out-of-home medium, but we’ve revolutionized how to reach consumers directly at the point-of-sale,” said Paul Brenner, president of Audio OOH and CSO at Vibenomics. “We currently reach 200 million unique people nationwide monthly with a projection to be in over eight thousand convenience and grocery retail outlets by 2021. We’re confident that our technology will continue to align with the rapidly-evolving and unique media planning needs of the world’s most sophisticated brands and digital out-of-home buyers.”
In June, Vibenomics was a presenter at the 2020 IAB NewFronts digital event, where the Vibenomics Advertising Market was introduced to some of the world’s largest brands. The company also announced a strategic partnership in June with Vistar, the number one national wholesale distributor in numerous industry segments including retail, hospitality, office supplies, and more. In April they announced a $6M Series A funding round, led by BIP Capital.
84.51° brings together customer data, predictive analytics, and marketing strategy to drive sales growth and customer loyalty for Kroger and more than 300 consumer-packaged-goods companies in the U.S. Our programs achieve business objectives by driving awareness, trial, sales uplift, earned media impressions and, ultimately, customer loyalty. Using a sophisticated, proprietary suite of tools and technology, we turn customer data into knowledge, resulting in a more enlightened, more personal, dynamic approach to putting the customer at the center of every business decision.
As a new entrant to the digital out-of-home space and first-time presenter at IAB Newfronts, Vibenomics presented a compelling ten-minute video filled with research, strong voices from OOH industry leaders, and dynamic visuals. As a 2020 Newfronts rookie, Vibenomics gained immediate attention from the market.
Additionally, the presentation announced a new partnership with Vistar media that will allow media buyers to purchase audio inventory on the platform that they know, use, and trust. We look forward to this partnership and the way it will provide brands and advertisers the ability to leverage the flexibility, automation, and targeting that Audio Out-of-Home™ advertising provides.
Following the presentation on June 24, Vibenomics garnered national media attention almost immediately with a feature in a story run by AdWeek, as well as generous compliments during the Newfronts Livestream from host, Scott Rogowsky.
“Vibenomics made a splash—ironically for an audio company—with a visually arresting presentation about its product, which many brands might not know.”
For more information on how your brand can leverage AOOH as a part of your in-store advertising strategy, visit go.vibenomics.com/Newfronts
Vibenomics, a location-based Audio Out-of-Home™ (AOOH) advertising and experience company, today announced its partnership with Vistar Media, the leading global provider of software for digital out-of-home (DOOH).
The partnership marks the first time that advertisers will have the ability to purchase audio-only inventory — combining licensed, background-music playlists, paid commercial spots, or brand messaging — on an OOH exchange. Now, advertisers can further impact immediate purchase decisions by reaching shoppers directly through a unique auditory experience at points-of-sale inside thousands of retail locations. In turn, participating brick-and-mortar retail businesses can increase sales, participate in a revenue share program, and enhance the customer experience.
“Vistar Media is a pioneer and leader in the programmatic OOH space,” said Brent Oakley, co-founder and CEO at Vibenomics. “Together, we are opening up access to this growing channel, while utilizing Vistar Media’s experience in building a vast exchange across some of the largest place-based venues in the world. This partnership is so unique because no other SSP could handle both the nuances of out-of-home and provide access to real demand at that level.”
Through a single integration with Vistar’s API, Vibenomics has access to Vistar’s supply-side platform (SSP), as well as Vistar’s ad server, to handle delivery and scheduling of their own ad placements and content. Vibenomics selected Vistar as their ad serving & programmatic software provider because of Vistar’s expertise in handling the nuances of location-based OOH and digital programmatic.
“Vistar chose to partner with Vibenomics and to embrace audio out-of-home because it provides our marketers with the ability to reach a consumer near the point-of-purchase in a retail environment,” said Michael Provenzano, CEO and co-founder, Vistar Media. “Our customers are already doing that with screens in retail locations, and audio-out-of-home is a perfect extension of those strategies. Our partnership with Vibenomics creates not only a new category of DOOH, but also indicates a bright future of advertising overall.”
For more information about Vibenomics, visit www.vibenomics.com. For more information about Vistar Media, visit www.vistarmedia.com.
About Vistar Media
Vistar Media is the world’s leading end-to-end programmatic ecosystem for digital out-of-home (DOOH). Vistar Media’s demand-side platform (DSP) and supply-side platform (SSP) empower buyers and sellers to easily transact on DOOH inventory while applying intelligent data insights that improve media performance. Vistar’s SaaS solutions (unified ad server and Cortex for device and content management) deliver enterprise-grade solutions for monetizing and operating digital signage networks at any scale. Through its global reach, direct platform integrations, data partnerships, and complete technology stack, Vistar Media continues to power innovation and growth across the digital signage industry. Founded in 2012, Vistar Media is headquartered in New York City and has offices across the United States, Canada, the United Kingdom and Australia.
About Vibenomics
Vibenomics, Inc. is a location-based Audio Out-of-Home™ advertising and experience company that powers audio channels for retailers, giving brands the ability to talk to shoppers directly at the point of sale. With its powerful cloud-based technology, licensed background music library, data integration capabilities, full-service team of audio experience experts, and network of on-demand professional voice talent, the company provides the right revenue-enhancing vibe for over 100 advertisers in more than 4,000 locations across 48 states, reaching over 150 million people.
Delivered through flexible plug-and-play mobile tablet devices, Vibenomics dynamically broadcasts hyper-targeted, in-stream audio advertisements and curated playlists within any combination of locations across its swiftly growing national footprint, unlocking a powerful new shopper marketing channel for reaching consumers during the critical final footsteps along the path to purchase. Through a first-of-its kind partner program, retailers can receive a portion of revenue for all advertisements sold by Vibenomics that play within their locations, giving them the ability to monetize their private airwaves and transform a legacy expense into a new profit center.
In recent weeks, our world has changed in unimaginable ways – shifting how consumers work, shop, play, travel, and live. Given new restrictions and consumer preferences, the world of digital advertising and media habits have transformed as a result.
While IAB NewFronts may look different this year, Vibenomics is excited to be a presenter at this year’s immersive, digital event. Planned around the theme ‘Insight. Inspiration. Transformation.‘, there could not be a better time for brands and agencies to be introduced to our unique offering – Audio Out-of-Home™ advertising. Brands and agencies are seeking innovative ways to spend unallocated dollars and new offerings continue to emerge as buying behaviors change.
“Just look around at the innovation we are seeing in production, storytelling, and building immersive virtual experiences. That’s how fast things have changed. This is one NewFronts no one should miss,” notes David Cohen, IAB President
As a new entrant to the advertising market & first-of-kind offering, the IAB NewFronts event will be critical to the continued acceleration of our Audio Out-of-Home™ advertising growth. “Vibenomics is an evolutionary change for a new category of ad spending. We bring in-store media into programmatic’s world with ease of buying, targeting, transparency and proof of performance through POS attribution. IAB Newfronts is an ideal showcase for the great things we have been developing and are now ready to share our insights with this buying audience,” says Paul Brenner, President of Audio OOH and Chief Strategy Officer for Vibemonics.
We are eager to introduce the Vibenomics Advertising Market to the world’s largest brands and the research supporting the power of audio advertising alongside other confirmed presenters like Hulu, Youtube, Facebook and more.
Read the full release from IAB about the digital experience and confirmed presenters here.
Vibenomics, a location-based Audio Out-of-Home advertising and experience company, today announced it has raised $6 million in Series A funding to further its momentum in the advertising market. The round was led by BIP Capital and brings total company funding to $13.5 million. The funds will largely support the expansion of convenience stores and grocery retailers in the Vibenomics Audio OOH™ Advertising Marketplace.
By combining licensed, background-music playlists and commercial spots paid for by brand advertisers, Vibenomics helps businesses with physical locations enhance store sales, enrich the customer experience and receive a share of advertisement revenue. The company enables brands to talk to shoppers directly at the point-of-sale inside thousands of retail locations through Audio OOH advertising, impacting immediate purchase decisions.
“Our team is pioneering programmatic Audio OOH media and has emerged as a resounding success story of how a traditional ad medium committing to digital transformation can achieve significant growth in both revenue and share of ad spend,” said Brent Oakley, co-founder and CEO of Vibenomics. “We will use this Series A investment to accelerate product development and scale go-to-market execution, building on the momentum we’ve already seen in only a short period of time.”
According to a recent study by MAGNA, listeners are 35% more receptive and open to audio ads than viewers. Built for both location-based businesses and advertisers, Vibenomics has reached incredible scale at a rapid pace. The company has added over 100 brand advertisers in more than 4,000 locations across 48 states — reaching over 150 million people — and provides a vehicle for retailers to monetize their private, physical-location airwaves to transform a legacy expense into a new profit center.
“Vibenomics is a fresh new way to reach shoppers at the point of making purchase decisions,” said Paul Iaffaldano, chief investment officer at BIP Capital. “It has an amazing effect on both impulse items and brand preference within competitive categories.”
In addition to the funding, Vibenomics recently welcomed several key brands to its customer base, including convenience store chain Kwik Trip, and additional national retailers being announced in Q2.
“When Vibenomics approached the Kwik Trip team, the technology and revenue model was something I’ve never seen in this space before,” said Mark Meisner, Director of Marketing and Advertising at Kwik Trip. “We typically see 8 million or more transactions a week in our stores and, with that amount of ears and eyes, we have a unique opportunity to impact buying choices. When I first took a deep dive into the Vibenomics model, I saw the potential to offset costs to the stores for in-store music and potentially generate ad revenue. The model itself made sense to me and the technology was clean as far as installation and logistics. Vibenomics has been a great partner in accommodating our business needs.”
BIP Capital is recognized as one of the most active venture investors in the Southeast, serving entrepreneurs, investors, and operators to grow the emerging company ecosystem. It applies experience and process to make investment decisions and operational recommendations, allowing its portfolio companies to achieve and stay on a glide path of growth. Areas of focus include Enterprise SaaS, Healthcare IT, Digital Media, Dev Tools, and MarTech.
Vibenomics, Inc. is a location-based Audio Out-of-Home™ advertising and experience company that powers audio channels for retailers, giving brands the ability to talk to shoppers directly at the point of sale. With its powerful cloud-based technology, licensed background music library, data integration capabilities, full-service team of audio experience experts, and network of on-demand professional voice talent, the company provides the right revenue-enhancing vibe for over 100 advertisers in more than 4,000 locations across 48 states, reaching over 150 million people.
Delivered through flexible plug-and-play mobile tablet devices, Vibenomics dynamically broadcasts hyper-targeted, in-stream audio advertisements and curated playlists within any combination of locations across its swiftly growing national footprint, unlocking a powerful new shopper marketing channel for reaching consumers during the critical final footsteps along the path to purchase. Through a first-of-its kind partner program, retailers can receive a portion of revenue for all advertisements sold by Vibenomics that play within their locations, giving them the ability to monetize their private airwaves and transform a legacy expense into a new profit center.
By: Brent Oakley, CEO & Co-Founder, VibenomicsThe good vibes have been overflowing lately at Vibenomics, and news like this deserves to be broadcast! We are so privileged to announce our recent recognition for two prestigious awards: TechPoint Mira Awards “Scale-Up of the Year” Finalist, and a 2020 Winner in the Small Employer Category for “Best Places to Work”, presented by the Indiana Chamber of Commerce.
We are honored to be recognized as an outstanding company in Indiana alongside organizations like GEICO, Salesforce, Republic Airways, Conga, and Eli Lilly. It’s humbling and gratifying that premiere driving forces behind Indiana’s economic development have taken notice of the immense transformation and growth Vibenomics has experienced over the past year. It’s a true testament to the optimism that we – and the community – have for our future. Here are some highlights about our two recent honors:
TechPoint’s Mira Awards is the state’s largest and longest-running technology excellence and innovation recognition program celebrating ‘The Best of Tech in Indiana’. This year, 129 organizations advanced as nominees for awards to be announced in April. Award nominees were selected by 48 independent subject matter experts who will review presentations by company leadership in each category in preparation for the awards gala.
“Our 2020 Mira Awards theme—‘Be Bold.’—is both a reflection of the growth and successes that the nominees achieved over the past year, as well as a call-to-arms for the tech community as a whole to shed those last remaining remnants of timidness or apprehension,” said Mike Langellier, president and CEO of TechPoint.
“Think big, go turbo” is a Vibenomics core value that remains at the heart of our company vision and drives all aspects of our business. The perfect combination of winning partnerships, state-of-the-art technology, implementation of industry-disrupting strategy, notable year-over-year growth, and experienced leadership allows us to live out this value daily, and puts Vibenomics in the perfect position to be recognized as the “Scale-up of the Year”.
See the full list of Mira Award Nominees >>
Vibenomics is one of 125 Indiana companies selected as a “2020 Best Place to Work in Indiana” by the Indiana Chamber of Commerce and is one of 38 first-time honorees. The list of winners was determined after a rigorous review of employer-reported details on talent and retention compared with confidential employee surveys. Vibenomics represents the “Small Companies (15-74 U.S. Employees)” category alongside 51 other state-wide honorees.
Kevin Brinegar – Indiana Chamber of Commerce President – says the Chamber continues “to be impressed with the quality of employers, their strong workplace cultures and best practices they have in place that both strengthen the company and the employer-employee relationship.”
See the full list of 2020 Best Places to Work in Indiana >>
On behalf of the “Vibe Tribe”, I’d like to send my most heartfelt thanks to both TechPoint and the Indiana Chamber of Commerce for recognizing the great work happening here at Vibenomics. I’d also like to give a hearty congratulations to all of our fellow honorees, and look forward to our organizations achieving even greater feats in 2020 and beyond!
Vibenomics, provider of custom streaming radio stations for thousands of points of interest and the industry’s first audio out-of-home™ (OOH) programmatic advertising marketplace, has promoted Paul Brenner from Chief Strategy Officer to President and Chief Strategy Officer and expanded its sales team adding seasoned advertising industry veterans Josh Pyne and Brian Liebler. Mr. Brenner will own the overall vision and go-to-market strategy for Vibenomics’ audio out-of-home advertising.
“The market reception and growth trajectory of audio out-of-home advertising has been astounding, and there is no more capable leader than Paul Brenner to accelerate our momentum in this exciting space,” says Brent Oakley, CEO and Co-Founder of Vibenomics. “When Paul joined Vibenomics six months ago, it marked a clear turning point in our company’s evolution as a premiere destination for marketers who want to influence shoppers as they take those final footsteps on the path to purchase, and he has earned the full support of our entire team.”
To support the rapidly growing marketplace inventory and demand from national brands and agencies for Audio OOH™ advertising, the company has named Josh Pyne Vice President of Ad Sales, reporting to Mr. Brenner. Mr. Pyne assumes leadership of an existing team of category direct advertising account executives who work with Vibenomics Ad Market partner retailer category vendors. The company also hired New York-based Brian Liebler to be Director of National Ad Sales.
“Traditional audio, OOH, and retail media are in the midst of a digital renaissance along parallel paths that converge at Vibenomics, putting us in a unique position that resonates with a range of media buying disciplines tapping into a variety of budget sources,” says Mr. Brenner. “Josh Pyne has the right leadership experience scaling emerging media channels to seize upon this transformative opportunity. He is well on his way to building a world-class ad sales organization with the addition of respected industry veteran Brian Liebler who gives us a crucial local presence on the ground in New York.”
Before joining Vibenomics, Mr. Pyne oversaw global channel partnerships with data-driven marketing agencies and consultancies for 2 years as part of Equifax’s Enterprise Alliances organization. Earlier in his 15-year career, Mr. Pyne gained both agency and publisher side experience defining go-to-market strategy and providing executive-level sales leadership throughout the emergence of digital, mobile, and programmatic advertising. Roles included VP of Strategic Partnerships for ChaCha, VP of Account Strategy at LEAPamp, and VP, Engagement Strategy for Caperion. Mr. Pyne holds an MBA from the University of Indianapolis and a BS from Georgetown College where he played football. He is also currently a Partner at Bluegrass Snack Co, giving him unique insight on retail media from the perspective of a category vendor.
Previously, Mr. Liebler served as Vice President of Sales, US at Launchmetrics and before that, was Vice President of Advertising Sales at Whisper. He was also Vice President of Advertising Sales & Business Development at ooVoo, and over two decades, held positions of various seniority at ChaCha, Alloy Media + Marketing (now Defy Media), Y2M: Youth Media + Marketing (acquired by Viacom’s mtvU now Cheddar), XOS Digital, and CO-ED Magazine/COED Media Group (acquired by bluTonic). Mr. Liebler holds an M.B.A. in marketing from Seton Hall University.
Vibenomics, Inc. is a location-based Audio Out-of-Home™ advertising and experience company that powers custom radio stations for retailers, giving brands the ability to talk to shoppers directly at the point of sale. With its powerful cloud-based technology, licensed background music library, data integration capabilities, full-service team of audio experience experts, and network of professional voice talent available on-demand, the company provides the right revenue-enhancing vibe for over 100 advertisers in more than 4000 locations across 48 states, reaching over 150 million people.
Delivered through flexible plug-and-play mobile tablet devices, Vibenomics dynamically broadcasts hyper-targeted, in-stream audio advertisements and curated playlists within any combination of locations across its swiftly growing national footprint, unlocking a powerful new shopper marketing channel for reaching consumers during the critical final footsteps along the path to purchase. Through a first-of-its kind partner program, retailers can receive a portion of revenue for all advertisements sold by Vibenomics that play within their locations, giving them the ability to monetize their private airwaves and transform a legacy expense into a new profit center.
Founded in 2016 in Indianapolis as Fuzic, the company rebranded to Vibenomics in 2017 and is backed by $7.6 million in investments. Vibenomics was named a 2020 Best Place to Work by the Indiana Chamber of Commerce and is a finalist for “Scale-Up of the Year” in the 2020 TechPoint MIRA Awards, the biggest tech awards program in Indiana.
Vibenomics, provider of custom streaming radio stations for retailers, today announced the launch of a Convenience Store Audio Out-of-Home™ Advertising Marketplace that will generate new revenue for participating stores and help shopper marketers target customers in-store with a new form of retail media. The Marketplace launches with 4000 convenience retail locations in the U.S. across 48 states and by year’s end, will grow to more than 9000 stores.
The C-Store Audio OOH™ Ad Market provides a share of revenue to convenience stores for each campaign that runs in their locations while relieving the cost of selling and managing ads, which is handled entirely by Vibenomics, giving c-store operators the ability to generate profit and an opportunity to offset the traditional cost of business music licensing.
“What had been a cost center for providing background music feeds, can now be a new revenue stream for convenience stores, with material effect on c-store margins,” says Brent Oakley, CEO and Co-founder of Vibenomics. “Convenience store operators appreciate the unique partner program we have developed that enables them to transform the legacy music providers into a new revenue generating engine for their business, and a disruptive new marketing tool for their vendor categories.”
Martin & Bayley Inc. (DBA Huck’s), operator of 123 large-format convenience store locations across Illinois, Indiana, Kentucky, Missouri, and Tennessee, has beta tested the Vibenomics Audio Out-of-Home™ Advertising Marketplace resulting in significant sales lift and return on ad spend for its vendor category advertisers, including a 21% increase in sales for an energy drink product.
“At Huck’s, we are constantly looking to enhance the customer experience in each of our stores, while raising the bottom line,” says Jon Bunch, Director of Marketing Business Development for Huck’s. “Our category partners are excited by the new Huck’s Radio audio OOH advertising ability, and my team is pumped to be moving more product and creating a new profit center all while enhancing the in-store experience, thanks to Vibenomics.”
To better quantify the Audio OOH™ opportunity, Vibenomics leveraged location intelligence from SafeGraph alongside US census block insights to analyze visitor behavior and demographic characteristics across more than 150,000 individual points of interest in the convenience store industry. The results of this analysis are available to download as an infographic titled ‘Profile of a Convenience Store Shopper’. When compared to industry averages, the Vibenomics C-Store Audio OOH™ Ad Marketplace locations had:
The technology that powers Vibenomics enables brands to target the precise audience profile, behaviors, and locations that maximize conversions. Advertisers can choose to provide their own creative assets, or rely on Vibenomics’ full-service sonic branding studio to produce custom audio spots as a value-add, for campaigns ranging from general use national spots to highly personalized hyper-local or retailer co-branded media strategies.
“With the innovation and explosive growth happening in convenience, this retail sector has emerged as a natural fit for Vibenomics that enables our audio out-of-home advertising to reach the majority of US consumers during those critical final footsteps along the path to purchase for a diverse range of product categories,” concludes Mr. Oakley.
Vibenomics, Inc. is a location-based Audio Out-of-Home™ advertising and experience company that powers custom radio stations for retailers, giving brands the ability to talk to shoppers directly at the point of sale. With its powerful cloud-based technology, licensed background music library, data integration capabilities, full-service team of audio experience experts, and network of professional voice talent available on-demand, the company provides the right revenue-enhancing vibe for over 100 advertisers in more than 4000 locations across 48 states, reaching over 150 million people.
Delivered through flexible plug-and-play mobile tablet devices, Vibenomics dynamically broadcasts hyper-targeted, in-stream audio advertisements and curated playlists within any combination of locations across its swiftly growing national footprint, unlocking a powerful new shopper marketing channel for reaching consumers during the critical final footsteps along the path to purchase. Through a first-of-its kind partner program, retailers can receive a portion of revenue for all advertisements sold by Vibenomics that play within their locations, giving them the ability to monetize their private airwaves and transform a legacy expense into a new profit center.
Founded in 2016 in Indianapolis as Fuzic, the company rebranded to Vibenomics in 2017 and is backed by $7.6 million in investments.
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