In 2025, advertising shifts toward in-store media as consumers demand relevance, brand safety concerns grow, and first-party data takes center stage. Steve Triplett, VP of Advertising Sales at Vibenomics, explores why retail environments are becoming the next major ad frontier.
If you’re a retailer looking to maximize shopper engagement and campaign efficacy, Paul Brenner, SVP of Retail Media & Partnerships at Vibenomics, emphasizes leveraging advanced targeting and in-store technology.
With the average person encountering thousands of ads daily, consumers cannot possibly process the volume of messages they receive.