Vibenomics

The Sights and Sounds of Retail Media In-Store

How Lowe’s Pitches Brands Online Ads That Drive In-Store Sales

With over two decades of experience at Target, John Storms brought a wealth of knowledge to Lowe’s when he joined as senior director and head of client services in 2022. That experience spans both retailers and advertisers. At Target, Storms started in inventory planning and climbed up through the ranks through a traditional merchandising path before shifting to ecommerce.

Crossing the Finish Line: How Audio Out of Home Helps Brands Make the Sale

Marketers are using the channel at the point of purchase to catch consumers while they’re shopping