Big-box retailers are the most popular choice for Halloween shopping this year, but other retailers are closing the gap. According to a new survey of 1,000 American consumers from Suzy and Vibenomics, the vast majority of Halloween shoppers (76%) plan to stock up on their holiday needs at big-box retailers this year, such as Walmart and Target. Grocery stores (38%), dollar/discount chains (34%) and online retailers (34%) are also popular choices for Halloween shopping.
A new survey reveals where consumers intend to make Halloween purchases, and what they will buy.
A new survey sheds light on the drivers of Memorial Day purchase behavior. About half (51%) of respondents do not plan on shopping for Memorial Day this year,