Vibenomics

The Sights and Sounds of Retail Media In-Store

Media Buying Briefing: How agencies are adapting omnichannel strategies as stores return to pre-pandemic traffic

With ongoing changes in the retail and commerce space, agencies are adapting their omnichannel and dynamic marketing strategies as store traffic bounces back to pre-pandemic levels.

How retail media is creating a ‘Bermuda Triangle’ relationship between retailers, marketers and media agencies

With the growth of commerce media, there is growing pressure for brands to spend directly with retailers — sometimes leaving agencies in an uncertain position.

‘Taps into nostalgia’: Why Elysian Brewing is leveraging NBCUniversal’s Chucky to tout new beer

Elysian Brewing has partnered with NBCUniversal to target beer drinkers with a limited edition, pumpkin-flavored beer, Chucky: A Killer Wit Beer.