Vibenomics

The Sights and Sounds of Retail Media In-Store

Lowe’s retail media network adds new technology partner

Lowe’s Cos. Inc. has added a new dimension to its retail media network capabilities, working with technology company Vibenomics to enable it. The new retail media network technology focuses on in-store ads. Lowe’s will leverage it to use audio ads in its all its owned and operated store locations.