Vibenomics

The Sights and Sounds of Retail Media In-Store

Paul Brenner and Nate Pinkston: How-To Brand Tactics for Better Retail Media Marketing

Brands shouldn’t just focus on winning the digital shelf. To effectively engage and convert customers, they must create a true omnichannel retail shelf.

That’s the Holy Grail for brands, but it’s still difficult to achieve because they lack an effective strategy for cross-channel measurement. However, retail media may provide a pathway for brands to create a more integrated shopping experience, according to Paul Brenner and Nate Pinkston.