Vibenomics

The Sights and Sounds of Retail Media In-Store

4 key stats on Halloween: Shopping starts earlier but consumers spend less

Consumers are starting their Halloween shopping earlier, but they are expected to spend slightly less than last year, indicating that while excitement is high, consumers are more budget-conscious. Retailers can capture this early and cautious spending by offering competitive prices, prioritizing in-store promotions, and creating a one-stop Halloween shopping destination.