Vibenomics, a Mood Media Company, has partnered with Lowe’s media network, a retail media solutions provider with an extensive portfolio of omnichannel advertising services that connects advertisers with Lowe’s DIY and Pro customers. This partnership enables Lowe’s to leverage Vibenomics’ in-store digital technology. Lowe’s is now the first market mover within the home improvement vertical for chain-wide in-store audio programmatic ad buying.
Transaction provides greater scope and scale for advertisers and increased revenue opportunities for brands
Funds will support programmatic audio advertising expansion, tripling locations in next 18 months
Audio Out-of-Home leader expands executive team to continue fueling significant growth