Vibenomics

The Sights and Sounds of Retail Media In-Store

Vibenomics, the US Ad Tech Platform, Arrives in EMEA on Mission to Digitize In-Store Media

Vibenomics, a Mood Media Company, today announced the appointment of Brendan Carey as Group Director of Retail Media, EMEA, marking the company’s strategic expansion into the European focused (EMEA) markets. This key hire leverages Mood Media’s extensive EMEA footprint, allowing Vibenomics to bring its innovative in-store media solutions to a broader international audience.

Vibenomics and Pathformance Team Up to Redefine In-Store Measurement

Vibenomics, a Mood Media Company and leading in-store digital advertising provider, today announced it is joining forces with Pathformance, a data-driven measurement solutions provider for brands and marketers. This collaboration presents a major benefit to brands looking to prove results from retail media investments, combining immersive in-store audio advertising with powerful analytics to create a revolutionary shopping experience. While Vibenomics works with its retail media network customers to provide individual measurement strategies, this new collaboration will support more seamless solutions and consolidated outcomes.

Vibenomics and Yahoo DSP Unite to Amplify Programmatic Retail Media

Vibenomics, a Mood Media Company, has partnered with Yahoo DSP to expand its programmatic retail media offerings in-store. This collaboration enables advertisers to use Yahoo’s demand-side platform (DSP) to programmatically purchase and manage in-store audio ad inventory across Vibenomics’ retail network, which includes over 25,000 locations across five key verticals: grocery, drug, sporting goods, home improvement and convenience.

Vibenomics Teams Up with Lowe’s to Deliver Audio Advertising in Stores Nationwide

 Vibenomics, a Mood Media Company, has partnered with Lowe’s media network, a retail media solutions provider with an extensive portfolio of omnichannel advertising services that connects advertisers with Lowe’s DIY and Pro customers. This partnership enables Lowe’s to leverage Vibenomics’ in-store digital technology. Lowe’s is now the first market mover within the home improvement vertical for chain-wide in-store audio programmatic ad buying.

Mood Media Expands In-Store Solutions with Acquisition of Vibenomics, the Leading In-Store Ad Network Technology and Service Provider

Transaction provides greater scope and scale for advertisers and increased revenue opportunities for brands

Vibenomics Announces $12.3M Series B Funding With Plans To Expand Its Network and Advertising Reach

Funds will support programmatic audio advertising expansion, tripling locations in next 18 months

Vibenomics Introduces New CFO

Audio Out-of-Home leader expands executive team to continue fueling significant growth