Vibenomics

The Sights and Sounds of Retail Media In-Store

How Do Customer Demographics Impact Shopper Behaviors?

While more consumers than ever flocked to brick-and-mortar stores to wrap up their holiday shopping last year, brands continue finding and using data-driven methods to engage their customers year-round.

Three Reasons Audio Advertising Works

Advertisers will spend $1.3 billion on Digital-Out-Of-Home (DOOH) and Audio-Out-Of-Home (AOOH) programmatically this year —a 23 percent increase from 2021.

Supersize Your Retail Media Strategy with Programmatic Audio Out-of-Home

Who hasn’t found themselves humming along — or dancing in the frozen foods aisle — to songs playing over a store’s audio system?