As Labor Day weekend approaches, consumers across the United States are gearing up for a unique shopping experience.
They’ve got the data, and they’ve got the customer loyalty. With those key components in place, more retail drugstore chains are looking at how they can blend physical and digital marketing to create personalized and contextualized phygital experiences.
Tradition, loyalty, and nostalgia have long been hallmarks of holiday shopping. Until now. According to a survey by the audio OOH advertising firm Vibenomics, inflation-weary consumers are prioritizing price above all else in holiday shopping this year.
Ghosts, ghouls, and sky-high candy prices are shaking up consumers this month.
Grocery delivery is convenient, but it certainly isn’t cheap. As price concerns and inflation move into the forefront of consumers’ minds, growth in the online grocery space has flattened.
2021 was a record year for ad spending. According to Forbes’ projections, audio ads were up to $16 billion in 2021. Mirroring this growth is the increase in attention to data privacy, which has made it harder for advertisers to connect with their target audiences.
Audio out-of-home (AOOH) advertising has become an ad industry darling, offering brands a creative way to connect with consumers in real-time as they move toward the point of purchase.