The Sights and Sounds of Retail Media In-Store

Developments in Implementation of In-Store Audio; Hy-Vee Seeks National Growth

Our interview guest is Paul Brenner, President of Audio Out-Of-Home and Chief Strategy Officer at Vibenomics; he re-joins the show to discuss various developments in in-store audio over the past two years, how c-store audio programs differ from traditional retail, and ways in which retailers can improve their approach to the medium.