Despite e-commerce growth, consumers still prefer in-store shopping across all retail sectors. Vibenomics’ In-Store Data Report, which surveyed 1,000-plus household shoppers, uncovered this and several other trends to help guide retailers in optimizing in-store experiences during the upcoming holiday season.
According to IBM’s 2024 Consumer Study of over 20,000 consumers across 26 countries, only 9 percent of consumers are satisfied with the in-store shopping experience. Despite the enduring presence of physical stores, this widespread discontent stems from a yearning for more seamless technology integration into consumer journeys.
Programmatic advertising is transforming, with retail media networks (RMNs) leading the charge.
In a crowded school supply marketplace where consumers shop in-store and online, brands are trying many approaches to stand out from the competition.
What do Mall of America, Kroger, Sam’s Club, Walmart, CVS, and Best Buy have in common? They’ve all added the fastest-growing ad-supported retail media channel to their marketing toolkit.