Who We Are & What We Do
We do things differently at Vibenomics
Vibenomics, a Mood Media Company, is the leading in-store digital advertising provider. Our platform provides a single, all-in-one retail media network, empowering retailers to digitize the in-store experience and advertisers to connect with customers at the ever-critical point of sale. Vibenomics’ in-store digital advertising influences consumers via display, audio and experiential channels across a range of aggregated retailers. Combining on-premise experiential media and in-store advertising solutions on one digital platform — Vibenomics digitizes and personalizes the in-store shopping experiences that today’s consumers expect.
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Monthly Unique Visitors
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Monthly Visits
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Locations
2016 - The Beginning of Fuzic
April 2016, the first iteration of Vibenomics was started, named Fuzik (a nod to fusing music and messaging).
August 2017, local venture capitalists helped the company close its seed round.
2017 - Fuzic Rebrands to Vibenomics
October 2017, Fuzic rebranded to Vibenomics. The name Vibenomics came from the concept that the company helps brands and retailers “create a vibe that drives economics.”
2019 - Vibenomics Continues Funding Rounds
October 2019, Vibenomics participated in the Seed Series Plus funding round, which allowed the company to invest in marketing and product development.
Vibenonics closed another Series Seed Plus round in late 2019, followed mere months later with Series A funding in February 2020.
2020 - Introducing Programmatic AOOH
May 2020, the company secured Kroger as a network partner which established Vibenomics as a formidable player in the audio-out-of-home market.
Vibenonics closed out 2020 with a Series A-2 funding round.
Vibenomics Product Development team connected Vibenomics with The Trade Desk, meaning the advertising inventory on Vibenomics’ network of 6,000 stores across 49 states was available for purchase on the world’s largest omnichannel demand-side platform (DSP). This made Vibenomics the first—and only—programmatic digital audio out of home advertising platform.
2022 - Retail Media Boom
2022, Vibenomics spent most of 2022 leaning into retail media, and competitors took note.
2023 - IAB Releases Retail Media Guidelines
July 2023, the Interactive Advertising Bureau (IAB) included in-store digital advertising, along with onsite and offsite solutions in its 2023 Retail Media Buyer’s Guide. With U.S. retail media spend projected to increase from $31B in 2021 to $61B in 2024, accounting for over 17% of total U.S. digital ad spending, this growth highlights the vital role of in-store advertising in driving retail media and enhancing consumer engagement.
2023 - Mood Media Acquires Vibenomics
March 2023, Mood Media, the world’s premiere on-premise experiential technology and media company, acquired Vibenomics, the leading in-store digital advertising solution provider.
Combining Mood Media’s breadth and scale as the leading in-store experience provider with Vibenomics’ differentiated technology position in on-premise media solutions enables deeper insights for advertisers, increased revenue opportunities for brands, and greater consumer engagement and analytics at the point of sale.
Today - Vibenomics is the leading in-store digital advertising provider
We are now the leading in-store digital advertising provider. We’re in 25,000+ locations across the Grocery, Drug, Home Improvement & Convenience verticals.
Our Team
Meet Our Leadership Team
Brent Oakley
President
Paul Brenner
SVP of Retail Media & Partnerships
Jenny Quinnette
SVP of Finance & Operations
Chris Keaney
SVP of Product & Technology
Frequently Asked Questions
Everything you need to know about Vibenomics
Mood Media is the world’s leading on-premise experiential media company, servicing over 500,000 customer locations worldwide. The company is dedicated to elevating the customer experience through curated music, messaging, digital signage, content management system (CMS), scent marketing, audio-visual hardware systems and more.
Scale and continuity across multiple retail verticals. No other company in the market today offers a single CMS solution for digital audio and visuals in-store, in-store digital advertising and integration with retailer ad-buying platforms. The acquisition comes in an era when retail media networks continue to flourish. As champions of innovation, we believe that retail media networks represent the future of on-premise digital experiences for brands, retailers and consumers as an essential component of any digital ad campaign. Joining forces with Mood Media is a crucial step toward innovating retail media in-store in the next generation of on-premise advertising.
Aside from measurement supported by third-party partners, our measurement options applied to this network include impressions delivered -proof of performance, ROAS, timestamps, omnichannel closed-loop attribution compatible data.
We enable brands to connect with their target audience through audio in-store, targeting by day-part, Zip+4, select banners, geo-targeting, demographics, DMA, and SKU/UPC.
Vibenomics delivers programmatic advertising to in-store displays, both owned and third-party. However, in-store display is not currently at the scale of audio, so display advertising is a fraction of the ads we currently serve.
In The News
Stay up-to-date on the latest happenings in the world of retail media.
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PR NewswireVibenomics Teams Up with Lowe's to Deliver…
Vibenomics, a Mood Media Company, has partnered with Lowe's media network, a retail media solutions provider with an extensive portfolio of omnichannel advertising services that connects advertisers with Lowe's DIY and… -
Ad MonstersIn-Store Retail Media Strategies Reimagined
If you’re a retailer looking to maximize shopper engagement and campaign efficacy, Paul Brenner, SVP of Retail Media & Partnerships at Vibenomics, emphasizes leveraging advanced targeting and in-store technology.
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Digital Signage TodayHow to use retail media to supercharge…
With strong in-person retail shopping trends, retail media is a powerful digital signage tool to transform customer experience in stores. We reached out to Paul Brenner, SVP for retail media…
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OOH InsiderFrom Data to Dollars: A Framework for…
The retail media advertising category has experienced explosive growth, with spending expected to reach $141 billion in 2024. This surge has seen retail media evolve from a niche segment to…
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Total RetailAI-Powered Retail: Revolutionizing In-Store Experiences to Meet…
According to IBM's 2024 Consumer Study of over 20,000 consumers across 26 countries, only 9 percent of consumers are satisfied with the in-store shopping experience. Despite the enduring presence of physical stores,…
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Path to Purchase InstituteThe In-Store Retail Media 'Renaissance'
n-store retail media is definitely having a moment right now with U.S. spend in the channel expected to more than triple to $1 billion by 2028, according to Emarketer. Ahead…
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The Food InstituteIn Today's Market, What Defines Value?
nother CPI report, another long sigh of frustration from consumers across the country. Inflation abated just 1/10th of a percent in April according to the latest report from the Bureau of…
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The Food InstituteThe Future of Retail, Part 3: The…
The future is collaborative, but not in the way most consumers are prepared for – rather, it’s their data that will be collaborating with stores and retailers with whom they’ve…
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COBusinesses Large and Small Tap Multibillion-Dollar Retail…
In-store platforms from DICK’s Sporting Goods to Instacart expand to provide advertisers more access to consumers in the final stages of their purchasing decisions.
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Progressive GrocerHow Grocers and Brands Are Lining Up…
Consumers expected to shell out $17.4B on foods, drinks and supplies for Feb. 11 big game
