“Microsoft Advertising is expanding the retail media ecosystem to provide true omnichannel engagement for advertisers. We are partnering with Vibenomics, a Mood Media company to unify retail media channels and provide in-store experiences for shoppers.”

“This new partnership allows us to extend the impact of retail media into the brick-and-mortar nexus and help advertisers truly reach the Dick’s athlete wherever they shop, participate in the growth of the retail media sector, and help to lead it into the future.”

“The increasing emphasis on Retail Media within the physical retail landscape underscores the significant potential it offers to those marketing or selling products in-store. By combining accurate and dependable measurement and analytics capabilities with leading solution providers — like Vibenomics — agencies and brands can enhance their ability to better target, measure and demonstrate the impact and value of in-store media within their comprehensive retail media strategies.”

“Consumer expectations and needs have changed. People shop concurrently across digital and in-store touchpoints. As a result, brands should be present at every relevant moment to drive product discovery. In-store audio – together with digital media – can enhance the retail experience and engage shoppers at an important moment of consideration.”

“We often talk about making shopping fun and engaging for our customers, all while helping them find solutions while they’re in store. In-store audio technology from Vibenomics plays into this concept of bringing retail theater to life for our customers, and we have seen that it helps shape and influence customer decisions in the store.”

“Vibenomics has been a key part of our strategy to help us win with customers, accelerate innovation and importantly drive success for the brands we carry. We’ve received a lot of positive feedback from customers and employees. We’ve even seen some dancing in the aisle during some shopping experiences.”