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“Microsoft Advertising is expanding the retail media ecosystem to provide true omnichannel engagement for advertisers. We are partnering with Vibenomics, a Mood Media company to unify retail media channels and provide in-store experiences for shoppers.”
Nate PinkstonHead of Growth, Microsoft Advertising -
“The increasing emphasis on Retail Media within the physical retail landscape underscores the significant potential it offers to those marketing or selling products in-store. By combining accurate and dependable measurement and analytics capabilities with leading solution providers — like Vibenomics — agencies and brands can enhance their ability to better target, measure and demonstrate the impact and value of in-store media within their comprehensive retail media strategies.”
Dan HightVP, Advertising & Media Partnerships, Placer.ai -
“This new partnership allows us to extend the impact of retail media into the brick-and-mortar nexus and help advertisers truly reach the Dick’s athlete wherever they shop, participate in the growth of the retail media sector, and help to lead it into the future.”
Benjamin WeiselDirector, Media Strategy & Sales, Dick's Sporting Goods -
“We often talk about making shopping fun and engaging for our customers, all while helping them find solutions while they’re in store. In-store audio technology from Vibenomics plays into this concept of bringing retail theater to life for our customers, and we have seen that it helps shape and influence customer decisions in the store.”
Jess EnosSVP of Retail Media, Hy-Vee -
“Vibenomics has been a key part of our strategy to help us win with customers, accelerate innovation and importantly drive success for the brands we carry. We’ve received a lot of positive feedback from customers and employees. We’ve even seen some dancing in the aisle during some shopping experiences.”
Cara PrattSVP, Kroger Precision Marketing , 84.51° -
“Consumer expectations and needs have changed. People shop concurrently across digital and in-store touchpoints. As a result, brands should be present at every relevant moment to drive product discovery. In-store audio – together with digital media – can enhance the retail experience and engage shoppers at an important moment of consideration.”
Michael SchuhVP Media Strategy, Kroger Precision Marketing, 84.51°
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July 16, 2024Unlocking Retail Insights from Vibenomics' Latest White…Retail media is booming, transforming how brands engage with consumers at the point of purchase. With retail media ad spend skyrocketing from $1 billion in 2016 to an anticipated $59.98…IABIn-Store AdvertisingIn-Store AudioIndustry InsightsOmnichannelRetail MediaShopper Engagement
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May 21, 2024In-Store Advertising: The Proof Is In The…In today's competitive retail landscape, capturing consumers' attention is more challenging than ever. However, new data collected by Vibenomics through Suzy Market Research sheds light on the effectiveness of in-store…In-Store AdvertisingIn-Store AudioShopper Engagement
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November 19, 2024Your Guide to Influencing Holiday ShoppersThe holiday season is here, and shoppers are eager to tackle their gift lists, find festive décor, and score seasonal deals. The holidays are essential for brands and retailers to…In-Store AdvertisingIn-Store AudioIndustry InsightsOmnichannelRetail MediaShopper Engagement
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October 15, 2024The Future of Omnichannel Retail Media: Embracing a…As retail media networks expand, standardized measurement is more crucial than ever.In-Store AdvertisingIndustry InsightsOmnichannelRetail Media
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September 17, 2024Your Guide to Reaching More Fall Shoppers…According to surveys recently conducted by Vibenomics and Suzy Market Research on Fall and Halloween shopping behaviors, this season offers unique opportunities for businesses to engage with customers directly where…In-Store AdvertisingIn-Store AudioIndustry InsightsRetail MediaShopper Engagement
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August 27, 2024In-Store Advertising: The Influence on Shopper BehaviorIn today's competitive retail landscape, where 84% of retail sales continue to occur in-store, engaging consumers at the point of purchase is more critical than ever (Emarketer, May 2024).
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July 2, 2024PART TWO: Key Takeaways from IAB's DOOH…In the rapidly evolving world of retail media, understanding how to measure and optimize in-store advertising is crucial. Chapters 3 and 4 of the IAB's Digital Out of Home (DOOH)…In-Store AdvertisingIndustry InsightsRetail Media
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June 13, 2024PART ONE: Key Takeaways from IAB's DOOH…The IAB Digital Out of Home (DOOH) & In-Store Retail Media Playbook is an invaluable resource for brands and retailers seeking to elevate their in-store environments through strategic partnerships and…
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April 17, 2024In-Store: Where 'Shoppable Ads' Have a Different…The line between online and in-store shopping is becoming increasingly blurred in today's digital age. As consumers navigate a world saturated with ads, the key to success is creating advertisements…Digital AdvertisingDigital DisplayIn-Store AdvertisingShoppable Ads
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March 19, 2024The New Advertising Powerhouse: In-Store Outperforms Linear…In today’s fast-paced digital age, advertisers and brands are constantly seeking innovative ways to capture consumers’ attention and drive sales. Traditional linear TV advertising has long been a staple in…CustomizationIn-Store AdvertisingLinear TV