The Retail Media Revolution
Connecting the physical store to the digital world
Nearly 95% of shoppers have returned to physical stores with the expectation that their in-store experiences will deliver as well as online shopping. Retailers are incorporating technology to deliver a “phygital” (physical and digital) experience to their modern consumers. This evolving shopper behavior is driving Retail Media Networks to innovate and adapt - embracing digital solutions designed to offer the personalized shopping experiences today’s consumers expect.
![Retail Media Network](https://vibenomics.com/wp-content/uploads/2024/05/RMN-page.jpg)
Ready to elevate your Retail Media strategy with the power of in-store advertising?
Drive Results with
Programmatic Advertising
Media that is data-driven, automated, & measurable
RMNs are leveraging their first-party data to understand their shoppers and enable advertisers to deliver uninterrupted ad experiences across digital and physical touch-points. Vibenomics’ ad-tech enables your programmatic partners to extend your digital capabilities in-store, at the point-of-purchase.
![Icon](https://vibenomics.com/wp-content/uploads/2024/04/recording.png)
In-Store Digital Audio
Plays compelling audio messages to in-store shoppers, influencing purchase decisions.
![Icon](https://vibenomics.com/wp-content/uploads/2024/04/users.png)
Captivate shoppers’ attention with interactive content, introducing new products, & providing real-time updates on events or special offers.
![Icon](https://vibenomics.com/wp-content/uploads/2024/04/bar-chart.png)
Interactive Touchscreen Displays
Engage consumers to access information intuitively, browse product catalogs, view customer reviews and even purchase directly from the display.
Omnichannel
Advertise to 100% of your Shoppers with an Omnichannel Strategy
Brands and retailers are recognizing the power of omnichannel strategies, enabling fluid integration across digital touchpoints. Onsite, offsite, and in-store channels all play a valuable role in harnessing a unified presence to surround consumers with relevant branding and offers. This approach enables channel-tailored delivery of consistent messaging.
Vibenomics, in partnership with Microsoft Advertising, conducted a first-of-its kind study, providing closed-loop reporting and measuring the effectiveness of omnichannel campaigns. Our analysis shows that brands reaching shoppers through joint exposure to onsite and
in-store tactics see a 50% increase in share of category vs. either tactic in isolation.
In The News
Stay up-to-date on the latest happenings in the world of retail media.