The Retail Media Revolution
Connecting the physical store to the digital world
Nearly 95% of shoppers have returned to physical stores with the expectation that their in-store experiences will deliver as well as online shopping. Retailers are incorporating technology to deliver a “phygital” (physical and digital) experience to their modern consumers. This evolving shopper behavior is driving Retail Media Networks to innovate and adapt - embracing digital solutions designed to offer the personalized shopping experiences today’s consumers expect.
Ready to elevate your Retail Media strategy with the power of in-store advertising?
Drive Results with
Programmatic Advertising
Media that is data-driven, automated, & measurable
RMNs are leveraging their first-party data to understand their shoppers and enable advertisers to deliver uninterrupted ad experiences across digital and physical touch-points. Vibenomics’ ad-tech enables your programmatic partners to extend your digital capabilities in-store, at the point-of-purchase.
In-Store Digital Audio
Plays compelling audio messages to in-store shoppers, influencing purchase decisions.
Dynamic Digital Screens
Captivate shoppers’ attention with interactive content, introducing new products, & providing real-time updates on events or special offers.
Interactive Touchscreen Displays
Engage consumers to access information intuitively, browse product catalogs, view customer reviews and even purchase directly from the display.
Omnichannel
Advertise to 100% of your Shoppers with an Omnichannel Strategy
Brands and retailers are recognizing the power of omnichannel strategies, enabling fluid integration across digital touchpoints. Onsite, offsite, and in-store channels all play a valuable role in harnessing a unified presence to surround consumers with relevant branding and offers. This approach enables channel-tailored delivery of consistent messaging.
Vibenomics, in partnership with Microsoft Advertising, conducted a first-of-its kind study, providing closed-loop reporting and measuring the effectiveness of omnichannel campaigns. Our analysis shows that brands reaching shoppers through joint exposure to onsite and
in-store tactics see a 50% increase in share of category vs. either tactic in isolation.
In The News
Stay up-to-date on the latest happenings in the world of retail media.
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PR NewswireVibenomics Teams Up with Lowe's to Deliver…
Vibenomics, a Mood Media Company, has partnered with Lowe's media network, a retail media solutions provider with an extensive portfolio of omnichannel advertising services that connects advertisers with Lowe's DIY and…
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Ad MonstersIn-Store Retail Media Strategies Reimagined
If you’re a retailer looking to maximize shopper engagement and campaign efficacy, Paul Brenner, SVP of Retail Media & Partnerships at Vibenomics, emphasizes leveraging advanced targeting and in-store technology.
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Digital Signage TodayHow to use retail media to supercharge…
With strong in-person retail shopping trends, retail media is a powerful digital signage tool to transform customer experience in stores. We reached out to Paul Brenner, SVP for retail media…
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OOH InsiderFrom Data to Dollars: A Framework for…
The retail media advertising category has experienced explosive growth, with spending expected to reach $141 billion in 2024. This surge has seen retail media evolve from a niche segment to…
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Total RetailAI-Powered Retail: Revolutionizing In-Store Experiences to Meet…
According to IBM's 2024 Consumer Study of over 20,000 consumers across 26 countries, only 9 percent of consumers are satisfied with the in-store shopping experience. Despite the enduring presence of physical stores,…
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Path to Purchase InstituteThe In-Store Retail Media 'Renaissance'
n-store retail media is definitely having a moment right now with U.S. spend in the channel expected to more than triple to $1 billion by 2028, according to Emarketer. Ahead…
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The Food InstituteIn Today's Market, What Defines Value?
nother CPI report, another long sigh of frustration from consumers across the country. Inflation abated just 1/10th of a percent in April according to the latest report from the Bureau of…
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The Food InstituteThe Future of Retail, Part 3: The…
The future is collaborative, but not in the way most consumers are prepared for – rather, it’s their data that will be collaborating with stores and retailers with whom they’ve…
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COBusinesses Large and Small Tap Multibillion-Dollar Retail…
In-store platforms from DICK’s Sporting Goods to Instacart expand to provide advertisers more access to consumers in the final stages of their purchasing decisions.
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Progressive GrocerHow Grocers and Brands Are Lining Up…
Consumers expected to shell out $17.4B on foods, drinks and supplies for Feb. 11 big game
