The holiday season is here, and shoppers are eager to tackle their gift lists, find festive décor, and score seasonal deals. The holidays are essential for brands and retailers to capture attention and drive sales. Recent survey data from Vibenomics and Suzy Market Research reveals unique opportunities to connect with shoppers through in-store advertising. In this guide, we’ll share insights on engaging more holiday shoppers and maximizing sales this season.
Embrace the In-Store Shopping Surge This Holiday Season
A significant 80% of holiday shoppers plan to shop in physical stores. Whether picking up gifts, holiday décor, or festive foods, shoppers visit grocery stores, discount retailers, home improvement stores, and drugstores. Here’s the breakdown of where shoppers are heading:
With so many consumers opting to shop in-store, it’s the perfect time for brands to leverage in-store advertising—especially audio and digital display—to capture attention, influence buying behavior, and drive impulse purchases.
Understand Why Shoppers Are Heading In-Store
During the holiday season, shoppers flock to physical stores for several vital reasons, each of which presents an opportunity for brands to tailor their in-store advertising campaigns and drive sales:
66% Value the Immediacy of Purchase – They Want Products Now, Without Waiting for Shipping: Many holiday shoppers are eager to get their hands on gifts immediately rather than waiting for delivery.
54% Appreciate the Ability to Interact with Products in Person When Selecting Gifts or Décor: Shoppers enjoy the tactile experience of seeing, touching, and testing products in person.
53% Enjoy Discovering New Products – It’s the Perfect Time to Highlight Seasonal Offerings: The holidays are prime time for introducing exciting, seasonal items that customers can’t find anywhere else.
46% Prefer the Ease of Comparing Products and Prices In-Store: For many shoppers, comparing products and prices on the spot is a significant advantage of in-store shopping.
In-store advertising allows you to engage with shoppers right at the point of decision, increasing the chances of a purchase. Tailoring your messaging to these motivations—through an engaging audio ad, a digital display, or an interactive product showcase—can significantly boost sales.
Drive Impulse Purchases with In-Store Promotions
The holidays are a prime time for impulse buying, and in-store promotions are vital to tapping into this behavior. According to Vibenomics Oct. 2024 Suzy data, 70% of holiday shoppers say in-store promotions influenced impulse purchasing decisions.
Strategic in-store promotions, such as limited-time offers, flash sales, or buy-one-get-one deals, can spark immediate action. For example, an audio ad highlighting a seasonal discount on holiday gifts or exclusive treats can grab attention and prompt shoppers to add extra items to their baskets. With shoppers increasingly looking for last-minute deals, well-timed promotions can significantly impact sales.
Leverage Shopper Motivations: Price, Quality, Brand, and Promotions
Understanding what drives holiday shoppers can help brands craft in-store ads that resonate and motivate action:
By focusing your in-store ads on these motivators, you can effectively engage with holiday shoppers and increase sales.
There’s Never a Bad Time to Reach Holiday Shoppers
When it comes to holiday shopping, timing matters. And the good news is, there’s never a wrong time to reach shoppers. Data shows that:
Reaching holiday shoppers early can help capture their attention and boost sales throughout the season. The holidays aren’t just limited to December—many shoppers are already in the buying mindset in October and November, so it’s essential to connect with them early.
Capture Attention During Key Shopping Moments
Holiday shopping peaks around critical events like Thanksgiving, Black Friday, Hanukkah, Christmas, and New Year’s. Align your in-store promotions with these moments for maximum impact. Use dynamic audio and digital ads to build excitement during Thanksgiving and Black Friday, shift to Christmas-themed promotions as the season progresses, and highlight New Year’s offers.
Conclusion: Maximize Your Reach with In-Store Advertising
With most holiday shoppers choosing to shop in-store, the holiday season presents a unique opportunity to ramp up your in-store advertising efforts. By strategically using audio ads and digital displays to highlight seasonal products, promotions, and critical shopper motivations, you can effectively reach more shoppers and drive higher sales throughout the season.
Ready to make the most of this festive shopping season? Engage your audience where they’re shopping—inside the store—and boost your holiday sales today!
Getting Started with Vibenomics
Vibenomics is a leading in-store advertising provider, reaching over 170 million unique shoppers and 1 billion shopping visits monthly. Our platform enables brands to deliver impactful audio, display, and experiential ads to engage shoppers in real-time.
Are you looking to elevate your retail strategy this holiday season? Click here to get started with Vibenomics.
Source: Vibenomics Holiday Shopping Suzy Survey, October 2024
As retail media networks expand, standardized measurement is more crucial than ever. In an omnichannel world where in-store media and digital advertising converge, brands and retailers need consistent metrics to evaluate the true impact of their campaigns. Standardization ensures accuracy, transparency, and comparability across retail environments, driving better decision-making and optimizing campaign performance.
In September 2024, IAB US and IAB Europe introduced the In-Store Retail Media: Definitions and Measurement Standards guide to address the complexities of in-store advertising measurement. This guide represents a pivotal move toward creating a unified approach for evaluating retail media, particularly in-store advertising, which needs a standardized framework.
Why Standardized Measurement Matters for Omnichannel Retail Media
Retail media networks offer unparalleled opportunities for brands to engage shoppers at key touchpoints, but measuring campaign success needs to be more consistent. Historically, in-store and digital advertising have used different methods to assess audience impressions and campaign performance, making it difficult for marketers to compare data and optimize their omnichannel strategies. The lack of standardized metrics has led to fragmented insights, missed opportunities, and challenges linking in-store media exposure to tangible outcomes like sales.
The IAB guide aims to alleviate these issues by introducing a unified measurement framework covering critical in-store advertising areas. This effort aligns in-store media with digital advertising, allowing brands to track and compare campaign performance across channels seamlessly.
Key Areas of the IAB In-Store Retail Media Standards
Vibenomics Commitment to Standardization and Transparency for In-Store
At Vibenomics, we are at the forefront of addressing the challenges of in-store media measurement. Our recently released white paper, “In-Store Impressions Unlocked: To the Roof, Under the Roof, In the Zone,” offers essential insights for brands and retailers navigating the complexities of in-store audiences. This white paper paves the way for a more standardized, transparent, and practical approach to in-store media by addressing inconsistent measurement methods and providing actionable insights.
We are committed to aligning with the new industry standards outlined by the IAB, particularly as they relate to the crucial aspects of audience tracking, ad delivery, and sales measurement within the store environment. Our white paper focuses on critical areas such as:
Download your copy of the white paper today to learn how to optimize your in-store campaigns with a standardized approach to measurement.
The Road Ahead: A New Era of Retail Media
The IAB’s new measurement standards mark a turning point for omnichannel retail media. By aligning in-store metrics with those of digital advertising, brands and retailers can achieve:
Conclusion
An industry-wide commitment to standardization is critical for retail media to reach its full potential. The IAB’s new standards provide the framework to accurately measure the impact of in-store advertising and integrate it into a broader omnichannel strategy. As the industry adopts these standards, brands and retailers can look forward to a more transparent, efficient, and effective retail media ecosystem.
About IAB
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises over 700 leading media companies, brands, agencies, and technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. For more information about IAB, click here.
Getting Started With Vibenomics
Vibenomics, a Mood Media Company, is the leading in-store digital provider with an in-store network that reaches over 170 million monthly unique shoppers and 1 billion monthly shopping visits in the United States. Our platform provides a single, all-in-one retail media network, empowering advertisers to deliver an on-premise experience and connect with consumers via display, audio, and experiential channels.
Ready to elevate your retail media strategy with in-store audio? Click here to engage with Vibenomics today!
Fall is upon us, bringing a shift in consumer behavior that presents an exciting opportunity for brands and retailers. With the crisp air and vibrant colors come eager shoppers, ready to purchase everything from pumpkin-spiced treats to Halloween decorations. According to surveys recently conducted by Vibenomics and Suzy Market Research on Fall and Halloween shopping behaviors, this season offers unique opportunities for businesses to engage with customers directly where they shop—in-store. Let’s explore the key data points from these surveys and how in-store advertising can help you effectively reach more fall shoppers this season.
Embrace the In-Store Fall Shopping Surge
Shoppers are overwhelmingly planning to do their fall shopping in-store, with 83% indicating this preference. Whether stocking up on seasonal items or Halloween goodies, most consumers will visit grocery stores, dollar/discount stores, home improvement stores, and drugstores. Here’s a breakdown:
With a significant percentage of shoppers heading in-store, your brand can connect with them right where they make purchase decisions. In-store advertising—especially audio and digital signage ads—can catch shoppers’ attention, influence their buying behavior, and boost impulse purchases.
Capitalize on Seasonal Product Popularity
Fall shoppers are searching for specific seasonal items. According to the surveys:
Promoting these items in-store can significantly boost your sales. Shoppers have already indicated their intent to purchase these products, and in-store advertising is your direct line to influence their final choice. For instance, engaging audio ads highlighting the flavors of your seasonally-themed desserts or beverages can tap into their cravings and push them toward an impulse purchase.
Drive Impulse Purchases with Strategic In-Store Promotions
The data shows that in-store promotions are incredibly effective in driving impulse purchases:
This is where in-store audio advertising shines. By creating captivating and timely promotions, you can encourage shoppers to add those extra items to their baskets. For example, audio ads that creatively promote a temporary price reduction (TPR) on Halloween candy or a limited-edition seasonal treat can immediately capture shoppers’ attention and prompt them to buy.
Leverage Key Shopper Motivations: Price, Quality, Variety, and Promotions
Consumers prioritize price, quality, and variety when shopping for fall items. Similarly, price, variety, and promotions/sales are the top considerations during Halloween. Here’s how you can use this to your advantage:
By tailoring your in-store audio ads to focus on these motivating factors, you can better align with what matters most to shoppers and drive higher engagement and conversion rates.
Engage Shoppers Across Multiple Retail Formats
The data indicates that fall and Halloween shoppers are open to more than one type of store. Grocery stores, dollar/discount stores, home improvement stores, and drugstores are all popular destinations.
This diverse shopping behavior presents a fantastic opportunity for in-store advertising to cast a wide net. Use customized in-store audio messages that speak directly to the shoppers in these different environments. For example, a message in a dollar store might focus on the unbeatable price of seasonal snacks, while a home improvement store might highlight limited-time offers on fall yard/lawn care items.
Target the Top Fall Products with Tailored Messaging
Shoppers plan on purchasing various items this fall—from seasonal treats to home decor. Your in-store advertising should highlight these key categories:
Capture Attention During Key Shopping Moments
Key shopping events like Halloween, Thanksgiving, and Black Friday mark the fall season. Align your in-store promotions with these moments to maximize engagement. For example, create memorable audio ads that build excitement for Halloween costumes or candy and shift to Thanksgiving-themed promotions as the season progresses through dynamic programmatic advertising.
Conclusion: Maximize Your Reach with In-Store Advertising
Most shoppers will be in-store this fall, making it the perfect time to ramp up your in-store advertising efforts. You can effectively reach fall shoppers and boost sales throughout the season by strategically utilizing audio ads highlighting seasonal products, promotions, and critical shopper motivations. Don’t miss the opportunity to capture your share of this in-store shopping surge—let your in-store advertising speak directly to the needs and desires of fall shoppers.
Get ready to make the most of this fall shopping season by engaging your audience where it matters most: in the store!
Getting Started with Vibenomics
Vibenomics, a Mood Media Company, is the leading in-store digital provider with an in-store network that reaches over 170 million monthly unique shoppers and 1 billion monthly shopping visits in the United States. Our platform provides a single, all-in-one retail media network, empowering advertisers to deliver an on-premise experience and connect with consumers via display, audio, and experiential channels.
Ready to elevate your retail media strategy with in-store audio? Click here to engage with Vibenomics today.
Sources:
Retail media is booming, transforming how brands engage with consumers at the point of purchase. With retail media ad spend skyrocketing from $1 billion in 2016 to an anticipated $59.98 billion in 2024 (Emarketer, 2023), it’s clear that in-store media continues to become a more critical component of modern marketing strategies. However, the true potential of in-store media remains untapped due to inconsistent measurement methods and fragmented data sources.
Vibenomics’ latest white paper, “In-Store Impressions Unlocked: To the Roof, Under the Roof, In the Zone,” addresses these challenges head-on, offering a comprehensive guide for brands and retailers on how to navigate in-store audiences and gain accurate audience insights.
Overcoming Inconsistent Measurement Methods
One of the biggest hurdles in retail media is the need for standardized metrics for measuring in-store impressions. Current methods are inconsistent because they rely on disparate data sources and varied methodologies across retail networks. This inconsistency makes it difficult for retailers to quantify the value of their in-store media inventory and for advertisers to receive reliable and consistent audience insights.
Vibenomics’ white paper presents an applicative solution by advocating for clear audibility and viewability metrics. These metrics provide a comprehensive understanding of audience sizing, providing retailers and advertisers with accurate, trusted, and reliable data.
The Digital In-Store Retail Media Opportunity
Digital in-store retail media (digital displays, audio messaging, interactive kiosks, mobile integration, and experiential marketing), offers significant opportunities for retailers looking to connect with consumers. These channels engage shoppers, influence purchase decisions, and drive sales.
The rapid expansion of retail media underscores its importance in the advertising landscape, with technological advancements enabling retailers to implement dynamic digital advertising solutions. However, to fully capitalize on this potential, retailers must overcome the evolving standards and precise methods for measuring in-store impressions. This white paper includes insights and strategies from industry leaders looking to navigate these challenges.
Understanding the Digital In-Store Audience
Retailers must clearly understand their digital in-store audience to monetize their Retail Media Networks (RMNs) effectively. However, the current approach to understanding in-store audiences must be more cohesive. The white paper highlights the importance of a comprehensive in-store audience measurement strategy, emphasizing the need for strategic partnerships, data-driven content strategies, omnichannel integration, and consumer benefits.
Identifying the Value of an In-Store Impression
Accurate audience measurement is crucial for retailers looking to maximize the value of their RMNs and advertisers looking to optimize their in-store strategies. The white paper breaks down the components of in-store impressions, such as audience detection, ad exposure, and audibility/viewability. By understanding these components, retailers can create measurable units of ad exposure that aid in identifying the reach, frequency, and impact of in-store media campaigns.
Creating the Impression Value of a Store
The white paper emphasizes the importance of a standardized approach to accurate and comprehensive audience measurement. It details the collaborative efforts of Vibenomics, Placer.ai, and Quividi to develop next-generation in-store impression calculations. By integrating diverse data inputs, these companies create a more precise and comprehensive baseline for in-store media performance.
Delivering Accurate In-Store Impressions
Vibenomics’ white paper aligns with the Interactive Advertising Bureau’s (IAB) efforts to create a unified approach to in-store impression measurement. By leveraging location analytics and in-store sensor data, retailers can gain accurate impression counts and deduplicate audience reach. This standardized framework drives greater confidence and investment in in-store retail media.
The Future of In-Store Media
As the in-store retail media industry evolves, leveraging advanced technologies and reliable data will be crucial. The white paper underscores the importance of accurate audience measurement and targeted ad placement, leading to higher ROI and improved attribution. By capitalizing on and testing frequently, retailers and advertisers can refine their in-store media strategies, optimize content, and efficiently allocate resources.
Vibenomics‘ white paper, “In-Store Impressions Unlocked: To the Roof, Under the Roof, In the Zone,” is an essential resource for brands and retailers looking to navigate the complexities of in-store audiences. This white paper paves the way for a more standardized, transparent, and practical approach to in-store media by addressing inconsistent measurement methods and providing actionable insights. Download your copy of the white paper today!
Getting Started with Vibenomics
Vibenomics, a Mood Media Company, is the leading in-store digital provider with an in-store network that reaches over 170 million monthly unique shoppers and 1 billion monthly shopping visits in the United States. Our platform provides a single, all-in-one retail media network, empowering advertisers to deliver an on-premise experience and connect with consumers via display, audio, and experiential channels.
Ready to elevate your retail media strategy with in-store audio? Click here to engage with Vibenomics today.
In the rapidly evolving world of retail media, understanding how to measure and optimize in-store advertising is crucial. Chapters 3 and 4 of the IAB’s Digital Out of Home (DOOH) & In-Store Retail Media Playbook offer deep insights into defining in-store retail media metrics and comprehending the complexity of in-store impressions. This blog provides essential guidance for brands and retailers aiming to enhance their in-store marketing strategies.
Holistic and Focused Measurement
“When considering the measurement of in-store activity, it needs to be considered as both a single-focus (measuring the impact of the tactic in consideration), as well as holistically—how the in-store activity performs in relation to the full omnichannel marketing activity. The in-store activity not only needs to be considered as part of the whole, but also how it impacts and is impacted by other out-of-store and online activity.”
Measuring in-store activity requires a dual approach:
Both approaches are essential for a comprehensive view of marketing effectiveness, ensuring in-store activities align with onsite and offsite efforts.
Measurement Methodologies
“As retail media evolves, measurement and optimization remain at the forefront, ensuring that strategies not only resonate with consumers but also drive measurable results.”
There are two primary methodologies for measuring audience exposure to in-store retail media advertisements:
“The metrics we analyze and consider in evaluating performance have to be thought about from each of these points of view, as well as to the overall experience of the shopper with the tactic – which will impact everyone.”
Accurately measuring the effectiveness of in-store campaigns involves several metrics:
The Impression Multiplier is a factor applied to ad play counts to estimate the number of shoppers exposed to an ad. It considers:
This multiplier provides a more accurate count of meaningful impressions, enhancing ROI analysis, strategic content placement, and customer engagement.
“Each Screen or Media Device should be assigned a unique Impression Multiplier based on a number of factors including Venue and Zone foot traffic, field of view, and exposure time, and may additionally vary based on the time of day.”
The impression multiplier is found using the following:
By applying the impression multiplier, brands can:
“With the application of an Impression Multiplier, retailers and brands can achieve a more nuanced understanding of their in-store advertising performance.”
Each retail venue is divided into zones to refine the physical location of media and differentiate contextual exposure to shoppers. Zones are classified to ensure consistent measurement and comparison across different retailers.
“Zones must be overlayed to allow for Exposure and Dwell Time to be applied through location-based foot traffic, screen specific sensors, or other verifiable positioning technology.”
Various technological solutions are available (In-Store Communication, Digital Out of Home, Retail Media, and End-cap/Self Activation) for enhancing retail operations and advertising strategies. Below are key measurement considerations for those technologies:
“The decision to implement any of these technologies rests solely with the retail owner. Each retailer may adopt these technologies based on their specific needs and strategic goals.”
Beyond simple impression counts, measuring engagement quality and interaction with in-store media offers valuable insights into consumer interest and campaign performance. Metrics such as dwell time, interaction rates with touchscreens, QR code scans, and responses to audio messages should be considered across all formats. These metrics help in understanding how many consumers are engaging with the content and how deeply they are engaging with it, providing a basis for optimization and creative refinement, but how deeply consumers are engaging with the content, providing a basis for optimization and creative refinement.
Understanding and accurately measuring in-store retail media is vital for optimizing marketing strategies. By leveraging the insights and methodologies outlined in Chapters 3 and 4 of the IAB’s DOOH & In-Store Retail Media Playbook, brands and retailers can enhance their in-store advertising efforts, driving better engagement and higher ROI.
Be sure to check out Vibenomics’ latest whitepaper, In-Store Impressions Unlocked, to discover how to overcome inconsistent measurement methods to navigate in-store audiences and gain accurate audience insights!
Vibenomics, a Mood Media Company, is the leading in-store digital provider with an in-store network that reaches over 170 million monthly unique shoppers and 1 billion monthly shopping visits in the United States. Our platform provides a single, all-in-one retail media network, empowering advertisers to deliver an on-premise experience and connect with consumers via display, audio, and experiential channels.
Ready to elevate your retail media strategy with in-store audio? Click here to engage with Vibenomics today.
In today’s competitive retail landscape, capturing consumers’ attention is more challenging than ever. However, new data collected by Vibenomics through Suzy Market Research sheds light on the effectiveness of in-store advertising, particularly in-store audio, in reaching and influencing consumers. This data, gathered in April of 2024, surveyed shoppers of a leading Midwestern supermarket. The sample included men and women, ages 18+, who identified as primary or shared household shoppers. The data revealed the significant impact in-store advertising has on consumer behavior.
In-Store Advertising Captivates Consumers
The data shows that 73% of shoppers noticed the audio played by Vibenomics in-store, while 71% noticed digital displays and screens. This high level of awareness and attentiveness demonstrates the value of in-store advertising for brands and retailers, as it effectively captures consumers’ attention in a busy retail environment.
Further analysis reveals why in-store audio catches shoppers’ attention:
These insights highlight how in-store audio effectively engages consumers and drives them to take action.
Moreover, the data indicates that in-store advertising prompts action among shoppers. After hearing the ad, 76% of shoppers located the advertised product in the store, and 73% purchased the advertised product or a similar product. This data highlights the persuasive power of in-store advertising to drive sales and influence purchase decisions.
Interestingly, the impact of in-store advertising extends beyond the physical store. After hearing the audio ads:
This data demonstrates the importance of a cohesive omnichannel marketing approach, where in-store advertising is crucial in driving onsite and offsite engagement.
Furthermore, shoppers find in-store advertising engaging, memorable, and persuasive. The Vibenomics Creative Studios team can be innovative with the audio creative by incorporating catchy jingles, humorous elements, and unique sound effects to capture the shoppers’ attention.
These findings underscore the effectiveness of in-store advertising in creating a lasting impression on consumers and influencing their purchasing decisions. By leveraging the power of sensory engagement, retailers can significantly enhance the shopping experience and drive sales.
The data collected by Vibenomics and Suzy Market Research demonstrates the effectiveness of in-store advertising, particularly in-store audio, in engaging consumers and driving sales. With a high level of noticeability, the ability to influence action, impact omnichannel activity, and entertain, inform, and persuade shoppers, in-store advertising emerges as a powerful tool for brands and retailers looking to enhance their marketing efforts. By leveraging the unique advantages of in-store advertising, brands can effectively reach consumers and drive sales.
Vibenomics, a Mood Media Company, is the leading in-store digital provider with an in-store network that reaches over 170 million monthly unique shoppers and 1 billion monthly shopping visits in the United States. Our platform provides a single, all-in-one retail media network, empowering advertisers to deliver an on-premise experience and connect with consumers via display, audio, and experiential channels.
Ready to elevate your retail media strategy with in-store audio? Click here to engage with Vibenomics today.
Source: Vibenomics In-Store Advertising Suzy Market Research Report, April 2024
The line between online and in-store shopping is becoming increasingly blurred in today’s digital age. As consumers navigate a world saturated with ads, the key to success is creating advertisements that are not just seen but acted upon. This is where the concept of “shoppable ads” comes into play, transforming ordinary ads into powerful drivers of purchase intent.
But first, what are shoppable ads? Shoppable ads are a form of interactive advertising that allows consumers to make purchases directly from the ad itself. These ads typically feature products or services with clickable links or buttons that take users to a website or app where they can complete the purchase immediately upon viewing. Shoppable ads can appear on various platforms, including social media, websites, and mobile apps.
In digital advertising, platforms like TikTok, Instagram, and other social channels have revolutionized how brands connect with consumers. With their highly engaging content and targeted approach, these platforms offer a unique opportunity to reach audiences. However, they often fall short of converting these interactions into sales, especially compared to in-store shopping experiences.
In-store digital advertising excels in this aspect, mainly through digital displays and audio. Unlike social media ads, which typically engage consumers while they scroll through their feeds, in-store ads connect with shoppers when they are physically near the product.
Picture a mother strolling down a grocery store aisle and encountering a digital display ad highlighting a familiar backpack brand she’s been eyeing online. The mother didn’t know that the grocery store would even sell backpacks, but now that the ad brought product awareness, she decided to go to the school supplies aisle and check out the size and quality of the backpack. She’s impressed with the backpack and throws two in her cart for her children!
What’s special about in-store ads is their ability to prompt consumers into engaging with the promoted product, allowing them to inspect the item’s quality, feel its texture, compare prices, and purchase. This immediate physical interaction and the ability to choose exactly what they want and take it home immediately is the driving force behind why 90% of purchases take place in-store (National Retail Federation).
Similarly, in-store audio advertising adds another layer of engagement, creating a seamless shopping experience. As consumers move through the store, they are accompanied by targeted audio ads that guide them directly toward relevant products and promotions. This audio backdrop enhances the shopping ambiance and prompts consumers to take action, whether trying a new product or taking advantage of a limited-time offer.
Additionally, audio can reach all four corners of the store, ensuring every consumer gets all these engaging messages. Returning to the mom in the previous example, imagine her pushing her cart down the grocery aisles, focused on her shopping list. Suddenly, she hears a cheerful voiceover promoting back-to-school backpacks over the store’s sound system. It reminds her of the upcoming school season and prompts her to check out the seasonal section. Without this audio ad, she might have overlooked the backpacks entirely. But thanks to the in-store audio ad, she remembers her need for school supplies and makes the purchase then and there!
Vibenomics recently ran a study that found 73% of consumers recalled hearing the in-store audio (Vibenomics Audio In-Store Suzy, April 2024). This highlights the effectiveness of in-store audio advertising in capturing consumer attention and creating a lasting impression, unlike online shoppable ads that may be easily forgotten once the user closes the ad.
In conclusion, while online digital ads have their place in the advertising landscape, in-store digital advertising offers a unique advantage. By reaching consumers when they are closest to the product, in-store ads transform the shopping experience into a truly “shoppable” moment. By harnessing the power of in-store digital advertising, brands can create meaningful connections with consumers and drive real-world sales like never before.
Vibenomics, a Mood Media Company, is the leading in-store digital provider with a combined in-store network with Stingray Advertising. Our in-store network reaches over 170 million monthly unique shoppers and 1 billion monthly shopping visits in the United States.
Ready to enhance your in-store advertising game with in-store audio? Engage with Vibenomics today and make 2024 a year of unparalleled success for your in-store campaigns.
In today’s fast-paced digital age, advertisers and brands are constantly seeking innovative ways to capture consumers’ attention and drive sales. Traditional linear TV advertising has long been a staple in marketing strategies. However, a recent study by Merkle suggests that in-store advertising may be the new frontier for reaching and engaging with consumers at scale.
The study reveals that in-store media is now a primary focus for 33% of retailers, up from just 9% in 2022. Physical stores are becoming the go-to for national brands due to fast reach, high attentiveness, and younger audiences.
According to the study, in-store advertising has shown remarkable effectiveness in driving online and offline sales, outperforming linear TV advertising in several key metrics. In-store advertising is an attractive option for advertisers looking to maximize their return on investment.
The study by Merkle highlights the significant potential of in-store advertising as a powerful tool for brands looking to connect with “unreachable” audiences who are no longer easily targeted by traditional ad channels. As the retail media landscape evolves, advertisers should consider allocating more of their budget toward in-store digital advertising to capitalize on this growing trend.
Vibenomics, a Mood Media Company, is the leading in-store digital provider with a combined in-store network with Stingray Advertising. Our in-store network reaches over 170 million monthly unique shoppers and 1 billion monthly shopping visits in the United States.
Ready to enhance your in-store advertising game with in-store audio? Engage with Vibenomics today and make 2024 a year of unparalleled success for your in-store campaigns.
Vibenomics, a pioneer in in-store audio advertising, has teamed up with Microsoft Advertising to transform the retail media landscape. This innovative partnership harnesses Vibenomics‘ expansive network of over 170 million unique monthly shoppers, delivering an efficient, scalable, and easily implementable solution that seamlessly links digital campaigns to physical shopping experiences.
This extensive reach establishes an ideal partnership for collaborating and integrating in-store channels. Vibenomics supplies the hardware, while Microsoft Retail Media handles measurement, offering unified reporting and attribution across channels. This pilot aimed to develop an omnichannel retail media solution that merged onsite and in-store channels.
Vibenomics collaboration with Microsoft Advertising is a game-changer for several reasons. Firstly, it offers a unified solution for the programmatic deployment of digital and in-store media, complete with robust measurement and attribution capabilities. This approach measures the influence of joint exposure across channels and ensures that brands can effectively track the impact of their campaigns.
Secondly, in a post-Covid world where brands are reallocating their marketing investments to focus more on in-store sales, programmatic in-store media offers a swift and effective way to reach customers within critical retailers. This shift in strategy highlights the importance of integrating digital and physical marketing efforts to drive sales and enhance the overall customer experience.
Another key benefit of this partnership is eliminating the disconnect between brand marketing and in-store consumer behavior. Programmatic in-store media enables brands to launch and adjust campaigns quickly, aligning with the faster timelines of digital media. This agility ensures that brands stay ahead of the competition and capitalize on emerging trends in real-time.
Lastly, this partnership sets a new standard for retail media by offering integrated onsite, offsite, and in-store capabilities. This omnichannel approach allows brands to engage with customers at every touchpoint, delivering a seamless and cohesive brand experience across all channels.
The success of this approach is exemplified in our work with a leading CPG brand, where we achieved remarkable results. By combining onsite, offsite, and in-store strategies, we helped the brand achieve a:
These outcomes underscore the significance of integrating in-store audio with e-commerce as a retail media strategy. The end result is a compelling case for brands looking to enhance their market effectiveness and deliver impactful experiences to their customers.
The collaboration between Vibenomics and Microsoft Advertising marks a significant milestone in the evolution of retail media. By leveraging the power of in-store audio advertising and digital marketing tactics, brands can now create more impactful campaigns that drive sales and enhance the overall customer experience.
“We’re excited about collaborating with Microsoft Advertising to bring omnichannel retail media capabilities in-store. Our expertise in infusing in-store audio and display experiences within the broader shopping journey complements Microsoft’s strength in measuring true campaign impact across online and offline touchpoints. This integration demonstrates the vast potential of unifying digital and physical channels to immerse audiences while providing advertisers transparency into what messages inspire action.”
— Paul Brenner, SVP of Retail Media and Partnerships at Vibenomics, a Mood Media Company
Vibenomics, a Mood Media Company, is the leading in-store digital provider with a combined in-store network with Stingray Advertising that reaches over 170 million monthly unique shoppers and 1 billion monthly shopping visits in the United States. Our platform provides a single, all-in-one retail media network, empowering advertisers to deliver an on-premise experience and to connect with consumers via display, audio, and experiential channels.
Ready to enhance your in-store advertising game with in-store audio? Engage with Vibenomics today and make 2024 a year of unparalleled success for your in-store campaigns.
Advertisers constantly seek innovative ways to capture consumers’ attention in the ever-evolving retail landscape. While visual displays have long been a staple in creating engaging in-store experiences, the synergy with in-store audio advertising has emerged as a powerful combination that elevates the overall impact on consumers’ purchase decisions.
Imagine entering a store where vibrant digital displays catch your eye, showcasing the latest products and promotions. Now, add another layer to this sensory experience – the subtle yet influential power of in-store audio advertising. Let’s explore how these two elements work in harmony to create a dynamic and immersive environment for shoppers.
Visual displays are undeniably effective in conveying information, but audio integration takes engagement to a new level. In-store audio advertising provides a multi-sensory experience, allowing businesses to communicate their brand message through visuals and carefully crafted soundscapes. The combination of sight and sound captivates consumers, making their shopping experience more memorable and enjoyable.
While digital displays communicate a brand’s identity visually, in-store audio advertising adds an auditory dimension that reinforces brand recognition. A well-designed audio ad with a distinct voice and brand creative can leave a lasting impression on consumers, helping to establish and strengthen brand identity. Consistency across visual and auditory elements enhances brand recall, fostering a deeper connection with the audience. Vibenomics found that 40% of consumers indicated that in-store audio catches their attention because it’s highlighting a brand they know and trust (Vibenomics Suzy Research Audio In-Store Report, June 2023).
Digital displays excel at presenting product information, but in-store audio advertising serves as a reinforcement mechanism. Imagine a digital display highlighting a new product while a corresponding audio ad provides additional details and directs shoppers to where the product is located in the store. This combination ensures that consumers receive comprehensive information, increases the likelihood of message retention, and in turn, has a great impact on purchase decisions.
In-store environments are not just about products but about creating an ambiance that resonates with the brand. In-store audio advertising contributes to this by setting the tone, whether it’s through curated music, narrations, or promotional messages. The fitting audio complement to visual displays can create a cohesive atmosphere that aligns with the brand’s personality and enhances the overall consumer experience.
Digital displays often incorporate calls to action, encouraging consumers to explore products or take advantage of promotions. In-store audio advertising amplifies these calls to action by adding a persuasive and dynamic element. Whether it’s prompting consumers to try a new product or announcing limited-time offers, combining visual and auditory cues increases the likelihood of customer response. Vibenomics discovered that 41% of consumers indicated that in-store audio catches their attention by introducing them to a new brand/product (Vibenomics Suzy Research Audio In-Store Report, June 2023).
The marriage of in-store audio advertising with in-store digital displays represents a dynamic duo in retail media. By leveraging the strengths of both mediums, businesses can create immersive, memorable experiences that resonate with consumers long after they leave the store. As the retail media landscape continues to evolve, the harmonious blend of audio and visual elements is poised to play a pivotal role in shaping the future of in-store advertising.
Vibenomics, a Mood Media Company, is the leading in-store digital provider with a combined in-store network with Stingray Advertising that reaches over 170 million monthly unique shoppers and 1 billion monthly shopping visits in the United States. Our platform provides a single, all-in-one retail media network, empowering advertisers to deliver an on-premise experience and to connect with consumers via display, audio, and experiential channels.
Ready to elevate your retail media strategy with in-store audio? Click here to engage with Vibenomics today!
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