Vibenomics conducted a comprehensive survey in collaboration with Suzy Market Research to better understand what motivates consumers along their shopping journeys. The survey gathered insights from 539 shoppers aged 18 to 99, all serving as primary or shared shoppers in their household.
There are various factors impacting where consumers fall on the product adoption curve. These participants provided valuable perspectives on their evolving behaviors and the role in-store advertising plays in their product adoption. The findings offer a detailed look into what drives consumer action and how in-store advertising influences their purchase decisions—insights brands can use to optimize their strategies for product adoption
What is Product Adoption?
Product adoption refers to how consumers integrate a new product into their lives. Rather than being a fixed process, it can be better understood as a framework represented by the Product Adoption Curve. This curve illustrates how different segments of consumers adopt a product over time—ranging from innovators and early adopters to the early majority, late majority, and laggards. Each group is motivated by different factors and adopts at varying stages of the product’s lifecycle.
Understanding where consumers fall on this curve helps brands shape strategies that meet users where they are in their adoption journey. A brand’s ability to engage consumers across the segments mentioned above plays a significant role in determining whether a product succeeds or fails in the market.
Consumer Behavior: Early Adoptors vs. Late Majority
When it comes to adopting new products, consumers vary widely in how quickly they’re willing to try something new:
How Brands Can Leverage In-Store Advertising to Drive Earlier Product Adoption:
Brands can target the 37% of consumers who like to try products after reading reviews by creating a sense of urgency and trust through in-store audio and display. For instance, a brand could advertise a product via digital displays and audio ads at the same time, highlighting positive testimonials on the advertised product’s quality or taste,effectively persuading shoppers in-store.
A great example of this would be a beauty brand promoting a new mascara product. A lit-up end cap display can showcase the mascara. At the same time, an in-store audio ad highlights the product’s technology—emphasizing how it lasts all day and encouraging consumers to test it out themselves, which helps move the consumer through the trial phase of product adoption.
What Motivates Consumers to Try New Products
Several key factors drive consumer interest in trying unfamiliar products or brands:
How Brands Can Leverage In-Store Advertising to Motivate Consumers:
For the 66% motivated by recommendations and 59% by positive reviews, brands can capitalize on in-store audio and displays to amplify word-of-mouth marketing, thus supporting the interest and evaluation stages of adoption. A brand can use audio messages featuring influencer endorsements or highlight product features like quality or taste.
For example, a leading French multinational food company used Vibenomics to promote its vanilla almond milk product. The in-store audio campaign strategically compared vanilla almond milk to traditional dairy options by highlighting a national taste test where 7 out of 10 dairy drinkers preferred almond milk. The audio campaign also encouraged shoppers to visit the dairy aisle and try the product for themselves, boosting both the trial and evaluation stages of adoption.
How Much Research Consumers Conduct Before Purchasing
Consumers differ in how much effort they put into researching a product before making a purchase decision:
How Brands Can Leverage In-Store Advertising to Educate Shoppers
For the 58% who conduct moderate research, brands can enhance the in-store experience by providing real-time access to reviews, ratings, and product information through in-store displays and audio. Imagine a store where a shopper can hear about a product’s unique features through an in-store audio campaign while viewing ratings on an interactive display simultaneously—helping them quickly move from consideration to trial and adoption.
Likelihood to Deviate from Favorite Brands Across Categories
Brand loyalty can shift depending on the product category, with consumers more likely to try new brands in some areas than others:
How Brands Can Leverage In-Store Advertising to Encourage Brand Adoption:
The fact that so many consumers are open to switching brands presents an opportunity for in-store advertising to drive trial and increase adoption. Consider this example:
During flu season, a shopper browsing the health and wellness aisle hears an audio ad highlighting a new immunity-boosting supplement. At the same time, a nearby display showcases the product’s unique health benefits and limited-time offers. This multi-sensory experience captures attention, builds trust, and nudges trial—especially effective in high-switch categories like food, beverages, and personal care.
Influence of Advertising on Purchase Decisions
Different forms of advertising play varying roles in shaping consumer behaviors in-store:
How Brands Can Leverage In-Store Advertising to Influence Purchase Decisions:
With 59% of shoppers influenced by in-store ads, using audio and display advertising is a direct way to engage customers at the point of purchase. For instance, a CPG brand could run an in-store audio campaign to promote a limited-time discount on specific cleaning products for spring cleaning. In contrast, an in-store digital display could showcase the promoted product’s look and special pricing. This combination of advertising elements supports product adoption’s evaluation and purchase stages.
Conclusion
The Vibenomics survey highlights that in-store advertising—especially audio and display—remains a powerful tool for influencing consumer behavior and fostering product adoption. Whether through influencer reviews, limited-time promotions, or seasonal sales, brands can harness the power of these in-store channels to engage potential customers at critical moments in their decision-making process.
By understanding what drives consumers to try new products and move through the adoption cycle, brands can strategically deploy in-store advertising to increase product adoption and loyalty.
Getting Started With Vibenomics
Vibenomics is a leading in-store advertising provider, reaching over 170 million unique shoppers and 1 billion shopping visits monthly. Our platform enables brands to deliver impactful audio, display, and experiential ads to engage consumers in real time.
Ready to elevate your retail media strategy with in-store audio? Click here to engage with Vibenomics today!
Source: Vibenomics Product Adoption Suzy Survey, March 2025 n=480
In-store advertising has always been integral to the retail experience, yet misconceptions about its effectiveness persist. Let’s set the record straight by busting some common myths and highlighting the truth behind digital in-store media.
Myth 1: It isn’t easy to measure the effectiveness of in-store advertising.
Many believe in-store advertising is challenging to track, measure, and optimize – but this is far from the truth. By collaborating with strategic partners like Pathformance, advertisers can overcome inconsistent measurement methods by enabling accurate measurement of the incremental impact of in-store campaigns.
Leveraging key partners, advertisers are empowered to make data-informed decisions by analyzing a wide range of key metrics, including:
This approach builds on traditional matched-market testing methods that marketers have relied on for decades while incorporating real-time data for more actionable insights. These advancements have made in-store advertising more attributable and, ultimately, more efficient.
Myth 2: Retail media only includes onsite and offsite tactics.
While most brand leaders recognize the importance of capturing demand through onsite ads and extending those campaigns through offsite media to maximize reach, in-store is a vital component of the marketing equation. The real opportunity lies in physical stores—where 84% of sales transactions occur. Consumers browsing in-store are incredibly receptive to brand messaging, making it the ideal place for product discovery and purchase decisions.
The retail media boom may have started with the activation of onsite and offsite campaigns, but the next evolution is a connected and impactful multi-channel approach including digital in-store advertising. Brick-and-mortar stores offer active shoppers the most contextually relevant environment, allowing brands to engage customers in real-time, driving awareness and conversion. Digital in-store advertising is the essential third leg of the retail media stool.
Imagine a busy mother of three scrolling through a grocery retailer’s app and seeing a sponsored “grab and go” dinner she recognizes but hasn’t considered. Later, she drives past a billboard ad for the same product aimed at parents commuting to work, reinforcing the brand’s presence. After work, she stops by the store, where an in-store display and audio ad highlight the product’s convenience and variety at the critical moment—right at the point of purchase. How quickly do you think she put that product in her cart?
Myth 3: In-store can only be utilized for bottom-of-funnel advertising.
In-store media is often viewed as a bottom-of-the-funnel tactic to influence purchase decisions and convert shoppers into loyal customers. However, its true power lies in its ability to transform shoppers at every stage of the journey. Unlike the cluttered digital space, in-store audio reaches a highly captive audience and can be strategically targeted based on location, time of day, and specific shopping behaviors.
In-store advertising doesn’t just increase sales—it shapes customer preferences, drives awareness for new products, reinforces brand messaging, and guides purchase decisions in real-time. Whether it’s a national campaign across thousands of stores or a hyper-localized message tailored to a specific region, the impact of in-store audio is enduring, reaching far beyond just the final purchase.
Here are a few real-life examples of how brands have successfully leveraged in-store advertising to educate, engage, and influence shoppers right at the point of purchase:
Final Thoughts
In-store advertising is a dynamic, measurable, and versatile tool that can influence consumers throughout the entire sales funnel. Combined with a well-rounded omnichannel strategy, it can significantly boost customer engagement and sales outcomes. So, the next time someone tells you that in-store advertising is challenging to measure or not essential to advertisers, you’ll know better!
Getting Started With Vibenomics
Vibenomics is a leading in-store advertising provider, reaching over 170 million unique shoppers and 1 billion shopping visits monthly. Our platform enables brands to deliver impactful audio, display, and experiential ads to engage consumers in real time.
Ready to elevate your retail media strategy with in-store audio? Click here to engage with Vibenomics today!
At a moment when digital advertising feels more uncertain than ever, industry experts point to an unlikely hero — the physical store — to resolve retail media’s biggest challenges.
Retail media’s ascent shows no signs of slowing. With 26% growth in 2024 and projections showing that one in five advertising dollars will flow through retail media networks (RMNs) by 2028, the channel’s momentum is undeniable. Yet beneath these impressive numbers lies a more nuanced reality: Retail media stands at a crossroads.
The same qualities that propelled retail media’s rise — rich customer data, direct sales attribution, and precise targeting — are facing fresh scrutiny in 2025 as privacy regulations reshape how retailers collect and use consumer data. Measurement standards remain fragmented across networks. And while digital retail media commands attention, physical stores — reaching over 170 million unique shoppers monthly — represent an underutilized advertising opportunity.
These challenges will drive RMNs to adapt their strategies in 2025, emphasizing privacy compliance, standardized measurement, and in-store advertising advantages. The networks that successfully address these areas will create a stronger foundation for sustained growth in the retail media space.
RMNs Will Rethink Data Collection
The Maryland Online Data Privacy Act (MODPA) takes effect in October 2025, bringing new rules for how RMNs handle customer data. While most networks currently gather extensive personal information, MODPA encourages retailers to rethink whether knowing every detail of consumers’’ lives is necessary for effective targeted advertising.
The timing of this data simplification coincides with broader digital advertising changes around cookie policies and tracking. RMNs enter this period with a built-in advantage: their direct customer relationships. As other advertising channels scramble to maintain targeting capabilities, retail media’s foundation in first-party data ensures stability and continued value.
Physical stores will emerge as the natural testing ground for this privacy-focused shift in the coming year. Rather than building detailed personal profiles, RMNs can leverage store location, time of day, and current shopping behavior as robust data for relevant advertising without compromising privacy. Through this approach, retailers create powerful campaigns that maintain customer loyalty. Moving into 2025, RMNs embracing contextual relevance stand ready to meet stricter privacy standards and changing customer expectations.
New Standards Will Make In-Store Media More Measurable
In 2025, RMNs will face a persistent challenge: fragmented measurement systems that make it difficult for brands to compare campaign performance across stores. The current state, where each retailer uses different methods to track impressions, bears a striking resemblance to radio’s pre-Arbitron era when stations lacked unified audience measurement standards.
Standardized measurement becomes essential as brands invest more heavily in retail media. Retailers must demonstrate real campaign impact and move beyond basic measurements like spots per hour or loop counts. New measurement frameworks can help brands understand how in-store audio and digital displays influence purchasing decisions at different points in the shopping journey.
The push for standardization addresses a core challenge: proving how in-store campaigns drive incremental sales. When retailers measure performance consistently, brands gain more precise insights into which store locations, times, and messages generate the most substantial results. This data-driven clarity helps justify increased investment in RMNs.
Unified omnichannel measurement also strengthens the connection between digital and physical retail touchpoints. By tracking how customers interact with ads across on-site, off-site, and in-store channels, retailers can demonstrate the combined impact of their media offerings. This holistic view helps brands optimize their spend across the entire media ecosystem.
In-Store Media Will Drive RMN Value
Rising inflation and economic pressures continue to influence consumer shopping habits. This cost-conscious mindset makes the physical store a crucial battleground in 2025 as consumers weigh decisions between branded and private-label products. While digital channels compete for fragmented consumer attention, brick-and-mortar spaces capture shoppers actively making purchase decisions.
Brand safety concerns in digital advertising are intensifying, pushing more advertising dollars toward controlled retail environments. Cases of online ads appearing alongside controversial content will prompt CMOs to seek safer alternatives. In-store advertising provides this security, offering brands guaranteed placement in brand-safe contexts.
The advantage extends beyond safety to effectiveness. In-store media reaches shoppers in “discovery mode” — the crucial moments when they’re actively evaluating products at the point of purchase. This immediacy creates more impact than traditional advertising channels like TV or social media, where consumers often scroll past branded content.
RMNs that recognize the opportunity to connect with shoppers in brand-safe, measurable environments will prioritize strengthening their omnichannel strategies. By combining digital targeting precision with strategically placed in-store audio and display messaging, retailers can enhance the customer experience while offering brands something unique: the ability to influence decisions at the exact moment of choice.
Conclusion
RMNs will succeed through more straightforward data practices, precise measurement, and strategic in-store advertising. As retailers balance privacy requirements with proof of performance, physical stores will take on renewed importance in the omnichannel marketing mix. Those who adapt to these changes — focusing on contextual relevance over personal data collection, standardized measurement over fragmented metrics, and controlled environments over uncertain digital spaces — will help shape retail media’s next chapter.
Getting Started with Vibenomics
Vibenomics is a leading in-store advertising provider, reaching over 170 million unique shoppers and 1 billion shopping visits monthly. Our platform enables brands to deliver impactful audio, display, and experiential ads to engage consumers in real time.
Ready to elevate your retail media strategy with in-store audio? Click here to engage with Vibenomics today!
The holiday season is here, and shoppers are eager to tackle their gift lists, find festive décor, and score seasonal deals. The holidays are essential for brands and retailers to capture attention and drive sales. Recent survey data from Vibenomics and Suzy Market Research reveals unique opportunities to connect with shoppers through in-store advertising. In this guide, we’ll share insights on engaging more holiday shoppers and maximizing sales this season.
Embrace the In-Store Shopping Surge This Holiday Season
A significant 80% of holiday shoppers plan to shop in physical stores. Whether picking up gifts, holiday décor, or festive foods, shoppers visit grocery stores, discount retailers, home improvement stores, and drugstores. Here’s the breakdown of where shoppers are heading:
With so many consumers opting to shop in-store, it’s the perfect time for brands to leverage in-store advertising—especially audio and digital display—to capture attention, influence buying behavior, and drive impulse purchases.
Understand Why Shoppers Are Heading In-Store
During the holiday season, shoppers flock to physical stores for several vital reasons, each of which presents an opportunity for brands to tailor their in-store advertising campaigns and drive sales:
66% Value the Immediacy of Purchase – They Want Products Now, Without Waiting for Shipping: Many holiday shoppers are eager to get their hands on gifts immediately rather than waiting for delivery.
54% Appreciate the Ability to Interact with Products in Person When Selecting Gifts or Décor: Shoppers enjoy the tactile experience of seeing, touching, and testing products in person.
53% Enjoy Discovering New Products – It’s the Perfect Time to Highlight Seasonal Offerings: The holidays are prime time for introducing exciting, seasonal items that customers can’t find anywhere else.
46% Prefer the Ease of Comparing Products and Prices In-Store: For many shoppers, comparing products and prices on the spot is a significant advantage of in-store shopping.
In-store advertising allows you to engage with shoppers right at the point of decision, increasing the chances of a purchase. Tailoring your messaging to these motivations—through an engaging audio ad, a digital display, or an interactive product showcase—can significantly boost sales.
Drive Impulse Purchases with In-Store Promotions
The holidays are a prime time for impulse buying, and in-store promotions are vital to tapping into this behavior. According to Vibenomics Oct. 2024 Suzy data, 70% of holiday shoppers say in-store promotions influenced impulse purchasing decisions.
Strategic in-store promotions, such as limited-time offers, flash sales, or buy-one-get-one deals, can spark immediate action. For example, an audio ad highlighting a seasonal discount on holiday gifts or exclusive treats can grab attention and prompt shoppers to add extra items to their baskets. With shoppers increasingly looking for last-minute deals, well-timed promotions can significantly impact sales.
Leverage Shopper Motivations: Price, Quality, Brand, and Promotions
Understanding what drives holiday shoppers can help brands craft in-store ads that resonate and motivate action:
By focusing your in-store ads on these motivators, you can effectively engage with holiday shoppers and increase sales.
There’s Never a Bad Time to Reach Holiday Shoppers
When it comes to holiday shopping, timing matters. And the good news is, there’s never a wrong time to reach shoppers. Data shows that:
Reaching holiday shoppers early can help capture their attention and boost sales throughout the season. The holidays aren’t just limited to December—many shoppers are already in the buying mindset in October and November, so it’s essential to connect with them early.
Capture Attention During Key Shopping Moments
Holiday shopping peaks around critical events like Thanksgiving, Black Friday, Hanukkah, Christmas, and New Year’s. Align your in-store promotions with these moments for maximum impact. Use dynamic audio and digital ads to build excitement during Thanksgiving and Black Friday, shift to Christmas-themed promotions as the season progresses, and highlight New Year’s offers.
Conclusion: Maximize Your Reach with In-Store Advertising
With most holiday shoppers choosing to shop in-store, the holiday season presents a unique opportunity to ramp up your in-store advertising efforts. By strategically using audio ads and digital displays to highlight seasonal products, promotions, and critical shopper motivations, you can effectively reach more shoppers and drive higher sales throughout the season.
Ready to make the most of this festive shopping season? Engage your audience where they’re shopping—inside the store—and boost your holiday sales today!
Getting Started with Vibenomics
Vibenomics is a leading in-store advertising provider, reaching over 170 million unique shoppers and 1 billion shopping visits monthly. Our platform enables brands to deliver impactful audio, display, and experiential ads to engage shoppers in real-time.
Are you looking to elevate your retail strategy this holiday season? Click here to get started with Vibenomics.
Source: Vibenomics Holiday Shopping Suzy Survey, October 2024
As retail media networks expand, standardized measurement is more crucial than ever. In an omnichannel world where in-store media and digital advertising converge, brands and retailers need consistent metrics to evaluate the true impact of their campaigns. Standardization ensures accuracy, transparency, and comparability across retail environments, driving better decision-making and optimizing campaign performance.
In September 2024, IAB US and IAB Europe introduced the In-Store Retail Media: Definitions and Measurement Standards guide to address the complexities of in-store advertising measurement. This guide represents a pivotal move toward creating a unified approach for evaluating retail media, particularly in-store advertising, which needs a standardized framework.
Why Standardized Measurement Matters for Omnichannel Retail Media
Retail media networks offer unparalleled opportunities for brands to engage shoppers at key touchpoints, but measuring campaign success needs to be more consistent. Historically, in-store and digital advertising have used different methods to assess audience impressions and campaign performance, making it difficult for marketers to compare data and optimize their omnichannel strategies. The lack of standardized metrics has led to fragmented insights, missed opportunities, and challenges linking in-store media exposure to tangible outcomes like sales.
The IAB guide aims to alleviate these issues by introducing a unified measurement framework covering critical in-store advertising areas. This effort aligns in-store media with digital advertising, allowing brands to track and compare campaign performance across channels seamlessly.
Key Areas of the IAB In-Store Retail Media Standards
Vibenomics Commitment to Standardization and Transparency for In-Store
At Vibenomics, we are at the forefront of addressing the challenges of in-store media measurement. Our recently released white paper, “In-Store Impressions Unlocked: To the Roof, Under the Roof, In the Zone,” offers essential insights for brands and retailers navigating the complexities of in-store audiences. This white paper paves the way for a more standardized, transparent, and practical approach to in-store media by addressing inconsistent measurement methods and providing actionable insights.
We are committed to aligning with the new industry standards outlined by the IAB, particularly as they relate to the crucial aspects of audience tracking, ad delivery, and sales measurement within the store environment. Our white paper focuses on critical areas such as:
Download your copy of the white paper today to learn how to optimize your in-store campaigns with a standardized approach to measurement.
The Road Ahead: A New Era of Retail Media
The IAB’s new measurement standards mark a turning point for omnichannel retail media. By aligning in-store metrics with those of digital advertising, brands and retailers can achieve:
Conclusion
An industry-wide commitment to standardization is critical for retail media to reach its full potential. The IAB’s new standards provide the framework to accurately measure the impact of in-store advertising and integrate it into a broader omnichannel strategy. As the industry adopts these standards, brands and retailers can look forward to a more transparent, efficient, and effective retail media ecosystem.
About IAB
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises over 700 leading media companies, brands, agencies, and technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. For more information about IAB, click here.
Getting Started With Vibenomics
Vibenomics, a Mood Media Company, is the leading in-store digital provider with an in-store network that reaches over 170 million monthly unique shoppers and 1 billion monthly shopping visits in the United States. Our platform provides a single, all-in-one retail media network, empowering advertisers to deliver an on-premise experience and connect with consumers via display, audio, and experiential channels.
Ready to elevate your retail media strategy with in-store audio? Click here to engage with Vibenomics today!
Retail media is booming, transforming how brands engage with consumers at the point of purchase. With retail media ad spend skyrocketing from $1 billion in 2016 to an anticipated $59.98 billion in 2024 (Emarketer, 2023), it’s clear that in-store media continues to become a more critical component of modern marketing strategies. However, the true potential of in-store media remains untapped due to inconsistent measurement methods and fragmented data sources.
Vibenomics’ latest white paper, “In-Store Impressions Unlocked: To the Roof, Under the Roof, In the Zone,” addresses these challenges head-on, offering a comprehensive guide for brands and retailers on how to navigate in-store audiences and gain accurate audience insights.
Overcoming Inconsistent Measurement Methods
One of the biggest hurdles in retail media is the need for standardized metrics for measuring in-store impressions. Current methods are inconsistent because they rely on disparate data sources and varied methodologies across retail networks. This inconsistency makes it difficult for retailers to quantify the value of their in-store media inventory and for advertisers to receive reliable and consistent audience insights.
Vibenomics’ white paper presents an applicative solution by advocating for clear audibility and viewability metrics. These metrics provide a comprehensive understanding of audience sizing, providing retailers and advertisers with accurate, trusted, and reliable data.
The Digital In-Store Retail Media Opportunity
Digital in-store retail media (digital displays, audio messaging, interactive kiosks, mobile integration, and experiential marketing), offers significant opportunities for retailers looking to connect with consumers. These channels engage shoppers, influence purchase decisions, and drive sales.
The rapid expansion of retail media underscores its importance in the advertising landscape, with technological advancements enabling retailers to implement dynamic digital advertising solutions. However, to fully capitalize on this potential, retailers must overcome the evolving standards and precise methods for measuring in-store impressions. This white paper includes insights and strategies from industry leaders looking to navigate these challenges.
Understanding the Digital In-Store Audience
Retailers must clearly understand their digital in-store audience to monetize their Retail Media Networks (RMNs) effectively. However, the current approach to understanding in-store audiences must be more cohesive. The white paper highlights the importance of a comprehensive in-store audience measurement strategy, emphasizing the need for strategic partnerships, data-driven content strategies, omnichannel integration, and consumer benefits.
Identifying the Value of an In-Store Impression
Accurate audience measurement is crucial for retailers looking to maximize the value of their RMNs and advertisers looking to optimize their in-store strategies. The white paper breaks down the components of in-store impressions, such as audience detection, ad exposure, and audibility/viewability. By understanding these components, retailers can create measurable units of ad exposure that aid in identifying the reach, frequency, and impact of in-store media campaigns.
Creating the Impression Value of a Store
The white paper emphasizes the importance of a standardized approach to accurate and comprehensive audience measurement. It details the collaborative efforts of Vibenomics, Placer.ai, and Quividi to develop next-generation in-store impression calculations. By integrating diverse data inputs, these companies create a more precise and comprehensive baseline for in-store media performance.
Delivering Accurate In-Store Impressions
Vibenomics’ white paper aligns with the Interactive Advertising Bureau’s (IAB) efforts to create a unified approach to in-store impression measurement. By leveraging location analytics and in-store sensor data, retailers can gain accurate impression counts and deduplicate audience reach. This standardized framework drives greater confidence and investment in in-store retail media.
The Future of In-Store Media
As the in-store retail media industry evolves, leveraging advanced technologies and reliable data will be crucial. The white paper underscores the importance of accurate audience measurement and targeted ad placement, leading to higher ROI and improved attribution. By capitalizing on and testing frequently, retailers and advertisers can refine their in-store media strategies, optimize content, and efficiently allocate resources.
Vibenomics‘ white paper, “In-Store Impressions Unlocked: To the Roof, Under the Roof, In the Zone,” is an essential resource for brands and retailers looking to navigate the complexities of in-store audiences. This white paper paves the way for a more standardized, transparent, and practical approach to in-store media by addressing inconsistent measurement methods and providing actionable insights. Download your copy of the white paper today!
Getting Started with Vibenomics
Vibenomics, a Mood Media Company, is the leading in-store digital provider with an in-store network that reaches over 170 million monthly unique shoppers and 1 billion monthly shopping visits in the United States. Our platform provides a single, all-in-one retail media network, empowering advertisers to deliver an on-premise experience and connect with consumers via display, audio, and experiential channels.
Ready to elevate your retail media strategy with in-store audio? Click here to engage with Vibenomics today.
Vibenomics, a pioneer in in-store audio advertising, has teamed up with Microsoft Advertising to transform the retail media landscape. This innovative partnership harnesses Vibenomics‘ expansive network of over 170 million unique monthly shoppers, delivering an efficient, scalable, and easily implementable solution that seamlessly links digital campaigns to physical shopping experiences.
This extensive reach establishes an ideal partnership for collaborating and integrating in-store channels. Vibenomics supplies the hardware, while Microsoft Retail Media handles measurement, offering unified reporting and attribution across channels. This pilot aimed to develop an omnichannel retail media solution that merged onsite and in-store channels.
Vibenomics collaboration with Microsoft Advertising is a game-changer for several reasons. Firstly, it offers a unified solution for the programmatic deployment of digital and in-store media, complete with robust measurement and attribution capabilities. This approach measures the influence of joint exposure across channels and ensures that brands can effectively track the impact of their campaigns.
Secondly, in a post-Covid world where brands are reallocating their marketing investments to focus more on in-store sales, programmatic in-store media offers a swift and effective way to reach customers within critical retailers. This shift in strategy highlights the importance of integrating digital and physical marketing efforts to drive sales and enhance the overall customer experience.
Another key benefit of this partnership is eliminating the disconnect between brand marketing and in-store consumer behavior. Programmatic in-store media enables brands to launch and adjust campaigns quickly, aligning with the faster timelines of digital media. This agility ensures that brands stay ahead of the competition and capitalize on emerging trends in real-time.
Lastly, this partnership sets a new standard for retail media by offering integrated onsite, offsite, and in-store capabilities. This omnichannel approach allows brands to engage with customers at every touchpoint, delivering a seamless and cohesive brand experience across all channels.
The success of this approach is exemplified in our work with a leading CPG brand, where we achieved remarkable results. By combining onsite, offsite, and in-store strategies, we helped the brand achieve a:
These outcomes underscore the significance of integrating in-store audio with e-commerce as a retail media strategy. The end result is a compelling case for brands looking to enhance their market effectiveness and deliver impactful experiences to their customers.
The collaboration between Vibenomics and Microsoft Advertising marks a significant milestone in the evolution of retail media. By leveraging the power of in-store audio advertising and digital marketing tactics, brands can now create more impactful campaigns that drive sales and enhance the overall customer experience.
“We’re excited about collaborating with Microsoft Advertising to bring omnichannel retail media capabilities in-store. Our expertise in infusing in-store audio and display experiences within the broader shopping journey complements Microsoft’s strength in measuring true campaign impact across online and offline touchpoints. This integration demonstrates the vast potential of unifying digital and physical channels to immerse audiences while providing advertisers transparency into what messages inspire action.”
— Paul Brenner, SVP of Retail Media and Partnerships at Vibenomics, a Mood Media Company
Vibenomics, a Mood Media Company, is the leading in-store digital provider with a combined in-store network with Stingray Advertising that reaches over 170 million monthly unique shoppers and 1 billion monthly shopping visits in the United States. Our platform provides a single, all-in-one retail media network, empowering advertisers to deliver an on-premise experience and to connect with consumers via display, audio, and experiential channels.
Ready to enhance your in-store advertising game with in-store audio? Engage with Vibenomics today and make 2024 a year of unparalleled success for your in-store campaigns.
Advertisers constantly seek innovative ways to capture consumers’ attention in the ever-evolving retail landscape. While visual displays have long been a staple in creating engaging in-store experiences, the synergy with in-store audio advertising has emerged as a powerful combination that elevates the overall impact on consumers’ purchase decisions.
Imagine entering a store where vibrant digital displays catch your eye, showcasing the latest products and promotions. Now, add another layer to this sensory experience – the subtle yet influential power of in-store audio advertising. Let’s explore how these two elements work in harmony to create a dynamic and immersive environment for shoppers.
Visual displays are undeniably effective in conveying information, but audio integration takes engagement to a new level. In-store audio advertising provides a multi-sensory experience, allowing businesses to communicate their brand message through visuals and carefully crafted soundscapes. The combination of sight and sound captivates consumers, making their shopping experience more memorable and enjoyable.
While digital displays communicate a brand’s identity visually, in-store audio advertising adds an auditory dimension that reinforces brand recognition. A well-designed audio ad with a distinct voice and brand creative can leave a lasting impression on consumers, helping to establish and strengthen brand identity. Consistency across visual and auditory elements enhances brand recall, fostering a deeper connection with the audience. Vibenomics found that 40% of consumers indicated that in-store audio catches their attention because it’s highlighting a brand they know and trust (Vibenomics Suzy Research Audio In-Store Report, June 2023).
Digital displays excel at presenting product information, but in-store audio advertising serves as a reinforcement mechanism. Imagine a digital display highlighting a new product while a corresponding audio ad provides additional details and directs shoppers to where the product is located in the store. This combination ensures that consumers receive comprehensive information, increases the likelihood of message retention, and in turn, has a great impact on purchase decisions.
In-store environments are not just about products but about creating an ambiance that resonates with the brand. In-store audio advertising contributes to this by setting the tone, whether it’s through curated music, narrations, or promotional messages. The fitting audio complement to visual displays can create a cohesive atmosphere that aligns with the brand’s personality and enhances the overall consumer experience.
Digital displays often incorporate calls to action, encouraging consumers to explore products or take advantage of promotions. In-store audio advertising amplifies these calls to action by adding a persuasive and dynamic element. Whether it’s prompting consumers to try a new product or announcing limited-time offers, combining visual and auditory cues increases the likelihood of customer response. Vibenomics discovered that 41% of consumers indicated that in-store audio catches their attention by introducing them to a new brand/product (Vibenomics Suzy Research Audio In-Store Report, June 2023).
The marriage of in-store audio advertising with in-store digital displays represents a dynamic duo in retail media. By leveraging the strengths of both mediums, businesses can create immersive, memorable experiences that resonate with consumers long after they leave the store. As the retail media landscape continues to evolve, the harmonious blend of audio and visual elements is poised to play a pivotal role in shaping the future of in-store advertising.
Vibenomics, a Mood Media Company, is the leading in-store digital provider with a combined in-store network with Stingray Advertising that reaches over 170 million monthly unique shoppers and 1 billion monthly shopping visits in the United States. Our platform provides a single, all-in-one retail media network, empowering advertisers to deliver an on-premise experience and to connect with consumers via display, audio, and experiential channels.
Ready to elevate your retail media strategy with in-store audio? Click here to engage with Vibenomics today!
Retail Media has evolved beyond traditional advertising in today’s fast-paced digital landscape. Brands and retailers constantly seek innovative ways to engage consumers across various channels. One strategy that’s gaining immense traction is the omnichannel approach. This approach enhances consumer experiences and drives sales and brand loyalty.
Omnichannel retail is more than just a buzzword; it’s a comprehensive strategy that seamlessly integrates all marketing channels throughout the shopping journey. Brands strive to provide a consistent and unified shopping experience with brick-and-mortar stores, e-commerce websites, mobile apps, and social media platforms.
A successful omnichannel strategy requires a deep understanding of the modern customer. Today’s consumers are tech-savvy and demand convenience, personalization, and immediate access to information. According to DevPro Journals’ Consumer Product Content Benchmark Report (2022), 81% of consumers expect uniformity in a brand’s product content experience across all touchpoints. Retailers that can meet these expectations are better poised for success.
The omnichannel approach is no longer a choice but a necessity for businesses looking to thrive in the digital age. By harnessing customer data, providing seamless shopping experiences, personalizing content, and leveraging real-time analytics, retailers can meet the evolving demands of modern consumers and gain a competitive edge in the retail landscape. It’s time to embrace the omnichannel revolution and unlock the full potential of Retail Media!
Vibenomics, a Mood Media Company, is the leading in-store digital advertising provider with 23,600+ shopping locations in the U.S. Our platform provides a single, all-in-one Retail Media network, empowering advertisers to deliver an on-premise experience and to connect with customers via display, audio and experiential channels.
Ready to unlock the full potential of your omnichannel strategy with Vibenomics’ innovative in-store solutions? Click here to engage with Vibenomics today!
The retail industry is on the cusp of a significant transformation as we approach 2024. Technology advancements are reshaping the way consumers interact with and shop for products. The following trends are set to redefine the in-store experience:
As consumer expectations continue to shift, retailers are finding innovative ways to bridge the gap between the physical and digital realms. In-store audio will be pivotal in driving a store’s digitization efforts. In-store audio ads enhance the overall shopping experience by providing relevant product information, promotions, and announcements directly to customers’ ears. This personalized approach not only improves customer engagement but influences purchase decisions.
In-store audio ads are becoming an indispensable tool for retailers looking to embrace digitization. These strategically placed advertisements within physical retail environments offer a seamless connection between the tangible and the digital. This technology harnesses the power of sound to engage customers in a more personalized and meaningful way.
Digital signage will also play a key role in driving a store’s digitization efforts. Interactive display ads will engage and inform shoppers, providing real-time product information, promotions, and even suggestions. These digital displays will serve as valuable touchpoints for brands to connect with consumers at the point of purchase.
Advertising is no longer limited to a single channel. The omnichannel approach aims to provide customers with a consistent and integrated shopping experience, whether in-store or online. According to DevPro Journals’ Consumer Product Content Benchmark Report (2022), a staggering 81% of consumers expect uniformity in a brand’s product content experience across all touchpoints.
In-store audio ads are vital in helping stores seamlessly adopt this approach. Audio ads positioned strategically within physical stores, these audio ads effectively bridge the gap between the in-store experience and onsite and offsite channels. They offer customers valuable information about products and promotions, ensuring a cohesive brand experience across all shopping avenues.
Consumers today appreciate a personalized and convenient shopping experience. In-store audio enables brands and advertisers to tailor their messages to the specific context and audience. For example, consider a Los Angeles grocery store that attracts a majority of health conscious shoppers; they can utilize in-store audio to advertise a special offer on organic produce. In contrast, a suburban Chicago grocery store, whose primary shoppers are mothers, can use in-store audio to promote discounted snack packs for children’s lunches. This personalized approach ensures that the right message reaches consumers at the right time!
In the age of data-driven marketing, personalization is critical. By analyzing a retailer’s first-party data, brands can target shoppers with ads that align with their interests and buying habits. This level of personalization increases the likelihood of making a sale and fosters a deeper connection between the customer and the brand.
However, as we move toward these exciting trends, there are some considerations to keep in mind:
2024 is poised to revolutionize the retail industry. With the digitization of in-store, an omnichannel approach, and an unwavering focus on personalization, consumers can anticipate a more convenient, engaging, and tailored shopping journey. As retailers embrace these trends, they are adapting to changing consumer needs and shaping the future of in-store shopping!
Vibenomics, a Mood Media Company, is the leading in-store digital advertising provider with 23,600+ shopping locations in the U.S. Our platform provides a single, all-in-one Retail Media network, empowering advertisers to deliver an on-premise experience and to connect with customers via display, audio and experiential channels.
Ready to learn how Vibenomics can elevate your Retail Media strategy with in-store audio? Click here to engage with Vibenomics today!
Mood Media is the world’s leading experiential media company providing music, messaging, digital signage, AV systems and scent. Mood Media’s solutions make every shopping and guest experience more personal and more engaging. Their fully-integrated solutions leverage advanced digital technology, curated and original creative content, and design expertise to deliver meaningful customer experiences that drive sales. Explore Mood Media’s in-store solutions here!
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