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365 Days of Good Vibes: The 2018 Vibenomics Year in Review
As we approach a new year, we took a moment to look back on the work that was put in over the last twelve months that helped to make Vibenomics…
December 26, 2018

As we approach a new year, we took a moment to look back on the work that was put in over the last twelve months that helped to make Vibenomics better each day. It’s been a year of growth, change, new faces, and big wins. We’ve broken down some of the accomplishments that we are celebrating from 2018…


At the start of the year, Vibenomics expanded its service offerings to include a platform for advertisers to reach a unique group of people through our Vibenomics Ad Market. This allows customers with Vibenomics music and messaging in their space to open up some of the available “air time” in their locations to businesses that wish to advertise to their customers while creating an additional revenue stream. Not only did this provide a great learning experience for our team, but it also allowed us to work directly with national brands such as Live Nation, Metro by T-Mobile, and Faygo.


Between our annual chili cook-off in the office and our first company retreat, February was all about the love we have for our Vibe Tribe. While the title of “Chili Cookoff Champ” stayed in the Product Development department, everyone was a winner after our Vibenomics team retreat. The team gathered at an offsite location for the day to establish goals, provide reports about departmental initiatives, fine-tune our core values, and share in the special culture that we have at Vibenomics. Some friendly competition in duckpin bowling closed out a successful day.


March brought the move into our much-anticipated new office space. While it was just down the road from the original office, our new office in the Braden Building allows for greater collaboration with an open concept layout, a variety of breakout rooms, large kitchen, and an open door policy with the Leadership Team. Our beautiful view of the city of Fishers also provides a reminder of how lucky we are to be part of the growing tech scene in Indianapolis. Additionally, being our own moving crew brought the team together again as well set-up furniture, organized our materials, and made North Street feel like home. Thanks to Keyhole Marketing for this great post about our new office space!


After settling into our new space, it was time to show it off! Local business leaders, City of Fishers officials, friends of Vibenomics and many more joined our team for an evening benefiting the Fishers Youth Assistance Summer Lunch Program. Thanks to the generosity of the attendees, we reached our goal of $30,000 in support of the program.

To continue the excitement of April, we were nominated for two Mira Awards — Tech Service of the Year and Scale-Up of the Year. We enjoyed having the opportunity to join entrepreneurial companies from across the state to celebrate the growth of the technology industry in Indiana. The Mira Awards, hosted by Techpoint, were a great time for us to reflect on the progress that the company had made in just a little over a year since it was founded.


Known as the most exciting month of the year in Indiana, the excitement of music and messaging captured the attention of the Indianapolis International Airport in May. Our Audio Experience Software now sends passengers off on a good note and welcomes millions of visitors every year, allowing airport officials to revolutionize the customer experience that they provide. Our partnership with the Indianapolis International Airport gained attention from the Indianapolis Business Journal and Inside Indiana Business, as well.


June provided our team with plenty of new opportunities. To begin the month, our CEO, Brent Oakley, headed to Texas to moderate a panel at the Interactive Customer Experience Summit about the value of in-store audio and be a booth exhibitor.

Following the return from Texas, Vibenomics welcomed three new employees to the company via local talent pipeline programs. The Product Development team added IUPUI Computer Science student, Gabriela Justice, to their team as part of the Techpoint Xtern summer internship program. In addition, Vibenomics became a host company for Orr Fellowship and added two recent graduates to the Finance and Marketing departments for a two-year placement.

We closed out the month by inviting our investors into the office for our semi-annual report. We shared updates on our upcoming software release, the partnership with the airport, and other exciting news from the first half of the year over breakfast from our favorite local cafe. Reid Goldsmith, Senior Director of IT for the Indianapolis Airport Authority, was also in attendance to speak on their success with using Vibenomics.


The Vibenomics team donned their purple and hit the streets of Fishers to be a participant in the inaugural Spark! Fishers parade celebrating the Fourth of July. Our team had a great time building the float and interacting with community members along the parade route. We brought along our Director of Programming to make live audio announcements throughout the parade, too!


August provided us with several opportunities to stay closely engaged with our community. We began to host Fishers Code & Coffee, a weekly morning meetup for tech enthusiasts to gather and network over coffee. We enjoy having the opportunity to welcome many talented minds into our office each week!

Additionally, we were the media sponsor for two large-scale Indianapolis events, Motorcycles on Meridian and Indy LaborFest, participated in Techpoint Sales Bootcamp interview day, and CEO Brent Oakley was featured on the Gut+Science podcast!


This month, we capitalized on the success we saw with our Parks & Recreation customers and had the opportunity to be an exhibitor at the National Recreation & Parks Association conference. We joined thousands of park professionals in Downtown Indianapolis to talk about how they could use music and messaging to enhance the experience in their space with many productive conversations and ideas for future growth.


Our Sales Team hit the road and headed to Las Vegas for a trip to our largest tradeshow to date, the National Association of Convenience Stores Expo. Convenience store owners were excited about the opportunities that the Vibenomics Audio Experience Software could provide them to speak directly with their customers without the addition of visual distractions and our team had the chance to form relationships with c-store networks across the nation at meals, events, and meetings during their stay in Las Vegas. To see more about this trip, check out the hashtag #GoodVibesinVegas on Twitter and Instagram!

Shortly after the sales team returned, we celebrated the “first birthday” of our rebrand to Vibenomics. We recognized a year of growth and change with birthday cake, a pinata, and — of course — plenty of purple!


The Vibenomics team got into the holiday spirit early and had our annual gathering for employees and friends to celebrate another year coming to a close. This year’s party featured a “Lumberjack Bash” theme that filled the room with plenty of plaid attire. We participated in a white elephant gift exchange, “Office Guess Who” game with employees’ childhood photos, and — as always — plenty of audio messages with our Director of Programming on the microphone as the evening’s emcee. Our Brand Manager even won an award for the design created for our party favors!


To close out the year, the Vibenomics Leadership Team spent a day offsite at the company’s first leadership retreat. After a day full of brainstorming and hard work, the team returned to the office with plenty of ideas to set us up for even greater success in the new year.

After a year full of many “firsts”, we close out 2018 with a sense of gratitude for challenges that taught lessons in persistence and creativity, milestones that allowed us to reflect on how far we’ve come, and the ambitious team that we get to build the business with every day. Vibenomics is ready for you, 2019!

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