Vibenomics, a leader in in-store audio advertising, has appointed Steve Triplett as its new Vice President of Advertising Sales. With a strong background in digital media sales leadership, Triplett brings a wealth of experience and expertise that will be pivotal in driving Vibenomics’ in-store advertising sales efforts to new heights.

Triplett’s previous experience includes executive leadership roles with multi-platform media companies including Beasley Media Group and Triad Retail Media, where he led new client development for one of the pioneering firms in the retail media space. He also founded Contact Media, a Tampa-based digital media planning and placement agency, and served on the Digital Marketing Advisory Board for the University of South Florida.

“In-store is the next frontier in retail media and provides brands with fast, easy access to active shoppers at the point of purchase. The Vibenomics platform combines the reach of traditional media with precision programmatic targeting across a nationwide network of over 25,000 bricks and mortar locations,” said Triplett. “We’ve created something that never existed before at this scale, allowing brands to reach 170M unique shoppers and over 1 billion monthly shopping occasions from a single source. It’s stimulating and rewarding to be a part of such a pivotal moment in the evolution of this space.”

In his new role at Vibenomics, Steve will lead the sales organization, overseeing a team of talented retail media sales experts. His responsibilities will include driving revenue growth, developing strategic partnerships, and expanding the company’s presence in the retail media landscape.

“As Vibenomics scales its networks across the US and globally, Steve’s appointment as our VP of Advertising Sales reinforces our commitment to becoming a best-in-class retail media in-store provider,” said Brent Oakley, EVP of Mood Media Advertising and President of Vibenomics. “We are confident that his leadership will drive our advertising sales to new heights and contribute significantly to our continued success in the retail media landscape.”

About Vibenomics 

Vibenomics, a Mood Media Company, is the leading in-store digital provider. Our platform provides a single, all-in-one retail media network, empowering advertisers to deliver an on-premise experience and to connect with consumers via display, audio, and experiential channels. 

Ready to enhance your in-store advertising game with in-store audio? Engage with Vibenomics today and make 2024 a year of unparalleled success for your in-store campaigns!