You’ve nailed your social media strategy, partnered with the perfect influencers, and your online buzz is building. But what happens when those eager customers walk into a physical store? Are you maximizing your impact at the crucial point of purchase? The answer might lie in a powerful, often overlooked synergy: the fusion of your social strategy with impactful in-store advertising.

Recent data from Vibenomics Social & Influencer Marketing Shopping Behaviors Report illuminates the incredible potential of this connection, especially when it comes to influencer marketing. Let’s dive into the numbers and see how you can supercharge your in-store sales.

1. The Power of Influencer Recommendations In-Store

Think about this: 85% of consumers indicated their purchase of a specific product in-store was due to an influencer’s review or recommendation. That’s a massive pull! Your influencer campaigns are driving desire, but are you capitalizing on that desire at the shelf?

In-Store Advantage: Imagine a shopper browsing the beverage aisle. Suddenly, an overhead audio ad plays a snippet of their favorite fitness influencer raving about the crisp, refreshing taste of a particular energy drink. This audio reinforces the influencer’s positive review they saw online, making the purchase decision feel like a natural next step. Complement this with a vibrant display featuring the influencer’s image and a QR code linking to their full review, and watch those carts fill up!

2. Aligning In-Store with Influencer Strengths

The same report revealed the top-ranked factors for consumers making a purchase decision based on an influencer’s review or recommendation: 

1. The Discount or Promotion shared by the influencer
2. The Influencer’s credibility
3. The Influencer’s connection to the product.

In-Store Advantage: In-store advertising is the perfect platform to amplify these key drivers. Let’s say a beauty influencer, known for their authentic and honest reviews, partners with a woman-owned skincare brand. An in-store audio ad can clearly announce the exclusive discount code the influencer shared with their followers, reminding shoppers to take advantage of the offer right then and there, as well as the importance of supporting a woman-owned beauty company. Simultaneously, strategically placed shelf talkers can feature a quote from skincare brand’s founder, bolstering their credibility at the moment of consideration. Eye-catching displays can even showcase the influencer using the product, visually reinforcing their connection.

3. A Tangible Touchpoint for Social Buzz

The data speaks volumes: 87% of consumers said that In-Store Ads (overhead audio, displays, etc.) have the biggest impact on consumers’ in-store purchase decisions, and a remarkable 81% said Influencer Promotions or Recommendations have the biggest impact. This isn’t an either/or scenario; it’s a powerful “and.”

In-Store Advantage: In-store audio can act as the ultimate call to action for your influencer campaigns. Imagine an audio ad that not only highlights an influencer’s favorite features of their go-to snack product, but also directs shoppers to a specific aisle and shelf location in the store. This audio guidance transforms online interest into tangible in-store action. Paired with digital displays showcasing influencer-created content or user-generated content inspired by the influencer, you create a seamless and compelling journey from social feed to shopping cart.

Final Thoughts

Don’t let your brilliant social and influencer marketing efforts stop at the store entrance. By strategically integrating engaging in-store advertising, particularly the persuasive power of audio, you can amplify your influencer’s message, connect with consumers at the critical point of purchase, and ultimately, supercharge your social strategy. It’s time to bridge the digital and physical worlds and unlock the full potential of your multi-channel campaigns.

Getting Started with Vibenomics

Vibenomics is a leading in-store advertising provider, reaching over 170 million unique shoppers and 1 billion shopping visits monthly. Our platform enables brands to deliver impactful audio, display, and experiential ads to engage consumers in real time. 

Ready to elevate your retail media strategy with in-store audio? Click here to engage with Vibenomics today!

Source: Vibenomics Social & Influencer Marketing Shopping Behaviors Report, Suzy Market Research, May 2025 n=1,160