Vibenomics, a Mood Media Company and leading in-store digital advertising provider, today announced it is joining forces with Pathformance, a data-driven measurement solutions provider for brands and marketers. This collaboration presents a major benefit to brands looking to prove results from retail media investments, combining immersive in-store audio advertising with powerful analytics to create a revolutionary shopping experience. While Vibenomics works with its retail media network customers to provide individual measurement strategies, this new collaboration will support more seamless solutions and consolidated outcomes.