The rise of in-store media and omnichannel strategies reveals a critical gap in retail media: standardized measurement. Brands collaborating with multiple retail media networks (RMNs) face the challenge of evaluating campaign effectiveness based on inconsistent metrics, hindering them from gaining a holistic view of their retail media investments and impact on customer experience. Since retail media is interpreted differently by different players, brands must prioritize data-backed investment decisions while aligning expectations across suitable vendors.
In The Media
Bridging the Gap: Standardized Measurement in Retail Media
The rise of in-store media and omnichannel strategies reveals a critical gap in retail media: standardized measurement. Brands collaborating with multiple retail media networks (RMNs) face the challenge of evaluating…
August 2, 2024
The Latest Vibe
Explore cutting-edge strategies and elevate your Retail Media game with The Latest Vibe
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July 16, 2024Unlocking Retail Insights from Vibenomics' Latest White…
Retail media is booming, transforming how brands engage with consumers at the point of purchase. With retail media ad spend skyrocketing from $1 billion in 2016 to an anticipated $59.98… -
May 21, 2024In-Store Advertising: The Proof Is In The…
In today's competitive retail landscape, capturing consumers' attention is more challenging than ever. However, new data collected by Vibenomics through Suzy Market Research sheds light on the effectiveness of in-store… -
November 19, 2024Your Guide to Influencing Holiday Shoppers
The holiday season is here, and shoppers are eager to tackle their gift lists, find festive décor, and score seasonal deals. The holidays are essential for brands and retailers to… -
October 15, 2024The Future of Omnichannel Retail Media: Embracing a…
As retail media networks expand, standardized measurement is more crucial than ever. -
September 17, 2024Your Guide to Reaching More Fall Shoppers…
According to surveys recently conducted by Vibenomics and Suzy Market Research on Fall and Halloween shopping behaviors, this season offers unique opportunities for businesses to engage with customers directly where… -
August 27, 2024In-Store Advertising: The Influence on Shopper Behavior
In today's competitive retail landscape, where 84% of retail sales continue to occur in-store, engaging consumers at the point of purchase is more critical than ever (Emarketer, May 2024). -
July 2, 2024PART TWO: Key Takeaways from IAB's DOOH…
In the rapidly evolving world of retail media, understanding how to measure and optimize in-store advertising is crucial. Chapters 3 and 4 of the IAB's Digital Out of Home (DOOH)… -
June 13, 2024PART ONE: Key Takeaways from IAB's DOOH…
The IAB Digital Out of Home (DOOH) & In-Store Retail Media Playbook is an invaluable resource for brands and retailers seeking to elevate their in-store environments through strategic partnerships and… -
April 17, 2024In-Store: Where 'Shoppable Ads' Have a Different…
The line between online and in-store shopping is becoming increasingly blurred in today's digital age. As consumers navigate a world saturated with ads, the key to success is creating advertisements… -
March 19, 2024The New Advertising Powerhouse: In-Store Outperforms Linear…
In today’s fast-paced digital age, advertisers and brands are constantly seeking innovative ways to capture consumers’ attention and drive sales. Traditional linear TV advertising has long been a staple in…
