In The Media
Lowe's retail media network adds new technology partner
Lowe’s Cos. Inc. has added a new dimension to its retail media network capabilities, working with technology company Vibenomics to enable it. The new retail media network technology focuses on…
September 20, 2024

Lowe’s Cos. Inc. has added a new dimension to its retail media network capabilities, working with technology company Vibenomics to enable it. The new retail media network technology focuses on in-store ads. Lowe’s will leverage it to use audio ads in its all its owned and operated store locations.

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