CVS is letting its advertising partners deliver programmatic audio ads to shoppers in its stores. In an email to Chain Store Age, CVS said its CVS Media Exchange (CMX) retail media network is partnering with global advertising technology The Trade Desk and audio out-of-home (OOH) advertising company Vibenomics to offer new self-service audio ad placement capabilities within CVS store aisles.
In The Media
CVS Adds In-Store Audio to Retail Media Network Offering
CVS is letting its advertising partners deliver programmatic audio ads to shoppers in its stores. In an email to Chain Store Age, CVS said its CVS Media Exchange (CMX) retail media network is partnering with global…
November 12, 2024
The Latest Vibe
Explore cutting-edge strategies and elevate your Retail Media game with The Latest Vibe
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