In 2025, advertising shifts toward in-store media as consumers demand relevance, brand safety concerns grow, and first-party data takes center stage. Steve Triplett, VP of Advertising Sales at Vibenomics, explores why retail environments are becoming the next major ad frontier.
In The Media
2025 Advertising Trends: The End of Irrelevant Ads and the Rise of In-Store Media
In 2025, advertising shifts toward in-store media as consumers demand relevance, brand safety concerns grow, and first-party data takes center stage. Steve Triplett, VP of Advertising Sales at Vibenomics, explores…
January 22, 2025
The Latest Vibe
Explore cutting-edge strategies and elevate your Retail Media game with The Latest Vibe
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July 16, 2024Unlocking Retail Insights from Vibenomics' Latest White…
Retail media is booming, transforming how brands engage with consumers at the point of purchase. With retail media ad spend skyrocketing from $1 billion in 2016 to an anticipated $59.98… -
May 21, 2024In-Store Advertising: The Proof Is In The…
In today's competitive retail landscape, capturing consumers' attention is more challenging than ever. However, new data collected by Vibenomics through Suzy Market Research sheds light on the effectiveness of in-store… -
April 15, 2025Maximizing Product Adoption: How In-Store Advertising Drives…
Vibenomics conducted a comprehensive survey in collaboration with Suzy Market Research to better understand what motivates consumers along their shopping journeys. -
March 13, 2025Myth Busters: In-Store Advertising
In-store advertising has always been integral to the retail experience, yet misconceptions about its effectiveness persist. Let’s set the record straight by busting some common myths and highlighting the truth… -
February 18, 2025Sound Strategy: How In-Store Audio Empowers Brands…
In recent years, many shoppers have turned to private label products as an affordable alternative to branded goods, particularly amid inflation and rising costs. With the growth of store brands… -
January 23, 2025How Retail Media Drives Consumer Engagement and…
As the advertising landscape evolves, in-store media is becoming an increasingly critical tool for brands looking to connect with consumers and foster lasting loyalty. -
December 17, 20242025: The Year Retail Media Finds Its…
At a moment when digital advertising feels more uncertain than ever, industry experts point to an unlikely hero — the physical store — to resolve retail media's biggest challenges. -
November 19, 2024Your Guide to Influencing Holiday Shoppers
The holiday season is here, and shoppers are eager to tackle their gift lists, find festive décor, and score seasonal deals. The holidays are essential for brands and retailers to… -
October 15, 2024The Future of Omnichannel Retail Media: Embracing a…
As retail media networks expand, standardized measurement is more crucial than ever. -
September 17, 2024Your Guide to Reaching More Fall Shoppers…
According to surveys recently conducted by Vibenomics and Suzy Market Research on Fall and Halloween shopping behaviors, this season offers unique opportunities for businesses to engage with customers directly where… -
August 27, 2024In-Store Advertising: The Influence on Shopper Behavior
In today's competitive retail landscape, where 84% of retail sales continue to occur in-store, engaging consumers at the point of purchase is more critical than ever (Emarketer, May 2024).
