Retail media is booming, transforming how brands engage with consumers at the point of purchase. With retail media ad spend skyrocketing from $1 billion in 2016 to an anticipated $59.98…

In today's competitive retail landscape, capturing consumers' attention is more challenging than ever. However, new data collected by Vibenomics through Suzy Market Research sheds light on the effectiveness of in-store…

Recent survey data from Vibenomics and Suzy reveals how deeply engaged shoppers are in game-day activities and how in-store advertising can be the game-changer for brands looking to drive awareness…

Gen Z Shoppers Are 5x More Likely to Buy from Audio Ads — Here's What That Means

For brands and agencies, understanding the nuances of how different age groups shop in-store is the key to unlocking more effective advertising, driving sales, and building lasting loyalty right at…

In-store advertising isn’t just shelf-level signage anymore: it’s a national-scale awareness channel hiding in plain sight.

Recent data from Vibenomics Social & Influencer Marketing Shopping Behaviors Report illuminates the incredible potential of this connection, especially when it comes to influencer marketing. Let's dive into the numbers…

Vibenomics conducted a comprehensive survey in collaboration with Suzy Market Research to better understand what motivates consumers along their shopping journeys.

In-store advertising has always been integral to the retail experience, yet misconceptions about its effectiveness persist. Let’s set the record straight by busting some common myths and highlighting the truth…

In recent years, many shoppers have turned to private label products as an affordable alternative to branded goods, particularly amid inflation and rising costs. With the growth of store brands…

As the advertising landscape evolves, in-store media is becoming an increasingly critical tool for brands looking to connect with consumers and foster lasting loyalty.

At a moment when digital advertising feels more uncertain than ever, industry experts point to an unlikely hero — the physical store — to resolve retail media's biggest challenges.