Retail media is in danger of slipping into the territory of TV Upfronts – where advertisers pre-bought ad slots with no real view as to where and when they may appear. But as tough economic times see advertisers demanding more control and measurement over retail media, a day of reckoning approaches, says David Simon.
In The Media
Retail media’s ‘TV upfronts’ moment is here — will rigid JBPs hold it back?
Retail media is in danger of slipping into the territory of TV Upfronts – where advertisers pre-bought ad slots with no real view as to where and when they may…
July 24, 2025
The Latest Vibe
Explore cutting-edge strategies and elevate your Retail Media game with The Latest Vibe
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May 21, 2024In-Store Advertising: The Proof Is In The…
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August 5, 2025The $176 Billion Retail Media Opportunity Has…
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June 10, 2025Turning Aisles into Awareness: How Non-Endemic Brands…
In-store advertising isn’t just shelf-level signage anymore: it’s a national-scale awareness channel hiding in plain sight. -
May 14, 2025Supercharge Your Social Strategy With In-Store Advertising
Recent data from Vibenomics Social & Influencer Marketing Shopping Behaviors Report illuminates the incredible potential of this connection, especially when it comes to influencer marketing. Let's dive into the numbers… -
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Vibenomics conducted a comprehensive survey in collaboration with Suzy Market Research to better understand what motivates consumers along their shopping journeys. -
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February 18, 2025Sound Strategy: How In-Store Audio Empowers Brands…
In recent years, many shoppers have turned to private label products as an affordable alternative to branded goods, particularly amid inflation and rising costs. With the growth of store brands… -
January 23, 2025How Retail Media Drives Consumer Engagement and…
As the advertising landscape evolves, in-store media is becoming an increasingly critical tool for brands looking to connect with consumers and foster lasting loyalty. -
December 17, 20242025: The Year Retail Media Finds Its…
At a moment when digital advertising feels more uncertain than ever, industry experts point to an unlikely hero — the physical store — to resolve retail media's biggest challenges. -
November 19, 2024Your Guide to Influencing Holiday Shoppers
The holiday season is here, and shoppers are eager to tackle their gift lists, find festive décor, and score seasonal deals. The holidays are essential for brands and retailers to…
