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Latest blog posts
Your Guide to Influencing Holiday Shoppers
The holiday season is here, and shoppers are eager to tackle their gift lists, find…
The Future of Omnichannel Retail Media: Embracing a Standardized…
As retail media networks expand, standardized measurement is more crucial than ever.
Your Guide to Reaching More Fall Shoppers In-Store
According to surveys recently conducted by Vibenomics and Suzy Market Research on Fall and Halloween…
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Airheads
May 2, 2024
The Latest Vibe
Explore cutting-edge strategies and elevate your Retail Media game with The Latest Vibe
View All Posts
July 16, 2024
Unlocking Retail Insights from Vibenomics' Latest White…
Retail media is booming, transforming how brands engage with consumers at the point of purchase. With retail media ad spend skyrocketing from $1 billion in 2016 to an anticipated $59.98…
IAB
In-Store Advertising
In-Store Audio
Industry Insights
Omnichannel
Retail Media
Shopper Engagement
May 21, 2024
In-Store Advertising: The Proof Is In The…
In today's competitive retail landscape, capturing consumers' attention is more challenging than ever. However, new data collected by Vibenomics through Suzy Market Research sheds light on the effectiveness of in-store…
In-Store Advertising
In-Store Audio
Shopper Engagement
November 19, 2024
Your Guide to Influencing Holiday Shoppers
The holiday season is here, and shoppers are eager to tackle their gift lists, find festive décor, and score seasonal deals. The holidays are essential for brands and retailers to…
In-Store Advertising
In-Store Audio
Industry Insights
Omnichannel
Retail Media
Shopper Engagement
October 15, 2024
The Future of Omnichannel Retail Media: Embracing a…
As retail media networks expand, standardized measurement is more crucial than ever.
In-Store Advertising
Industry Insights
Omnichannel
Retail Media
September 17, 2024
Your Guide to Reaching More Fall Shoppers…
According to surveys recently conducted by Vibenomics and Suzy Market Research on Fall and Halloween shopping behaviors, this season offers unique opportunities for businesses to engage with customers directly where…
In-Store Advertising
In-Store Audio
Industry Insights
Retail Media
Shopper Engagement
August 27, 2024
In-Store Advertising: The Influence on Shopper Behavior
In today's competitive retail landscape, where 84% of retail sales continue to occur in-store, engaging consumers at the point of purchase is more critical than ever (Emarketer, May 2024).
July 2, 2024
PART TWO: Key Takeaways from IAB's DOOH…
In the rapidly evolving world of retail media, understanding how to measure and optimize in-store advertising is crucial. Chapters 3 and 4 of the IAB's Digital Out of Home (DOOH)…
In-Store Advertising
Industry Insights
Retail Media
June 13, 2024
PART ONE: Key Takeaways from IAB's DOOH…
The IAB Digital Out of Home (DOOH) & In-Store Retail Media Playbook is an invaluable resource for brands and retailers seeking to elevate their in-store environments through strategic partnerships and…
April 17, 2024
In-Store: Where 'Shoppable Ads' Have a Different…
The line between online and in-store shopping is becoming increasingly blurred in today's digital age. As consumers navigate a world saturated with ads, the key to success is creating advertisements…
Digital Advertising
Digital Display
In-Store Advertising
Shoppable Ads
March 19, 2024
The New Advertising Powerhouse: In-Store Outperforms Linear…
In today’s fast-paced digital age, advertisers and brands are constantly seeking innovative ways to capture consumers’ attention and drive sales. Traditional linear TV advertising has long been a staple in…
Customization
In-Store Advertising
Linear TV