Consumers are starting their Halloween shopping earlier, but they are expected to spend slightly less than last year, indicating that while excitement is high, consumers are more budget-conscious. Retailers can capture this early and cautious spending by offering competitive prices, prioritizing in-store promotions, and creating a one-stop Halloween shopping destination.
In The Media
4 key stats on Halloween: Shopping starts earlier but consumers spend less
Consumers are starting their Halloween shopping earlier, but they are expected to spend slightly less than last year, indicating that while excitement is high, consumers are more budget-conscious. Retailers can capture this…
September 30, 2024
The Latest Vibe
Explore cutting-edge strategies and elevate your Retail Media game with The Latest Vibe
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July 16, 2024Unlocking Retail Insights from Vibenomics' Latest White…
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October 15, 2024The Future of Omnichannel Retail Media: Embracing a…
As retail media networks expand, standardized measurement is more crucial than ever. -
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In today's competitive retail landscape, where 84% of retail sales continue to occur in-store, engaging consumers at the point of purchase is more critical than ever (Emarketer, May 2024). -
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The IAB Digital Out of Home (DOOH) & In-Store Retail Media Playbook is an invaluable resource for brands and retailers seeking to elevate their in-store environments through strategic partnerships and… -
April 17, 2024In-Store: Where 'Shoppable Ads' Have a Different…
The line between online and in-store shopping is becoming increasingly blurred in today's digital age. As consumers navigate a world saturated with ads, the key to success is creating advertisements… -
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In today’s fast-paced digital age, advertisers and brands are constantly seeking innovative ways to capture consumers’ attention and drive sales. Traditional linear TV advertising has long been a staple in…
