As grocery shoppers shift back to brick-and-mortar stores after relying heavily on ecommerce during the pandemic, food and beverage brands also are shifting their advertising from social media to in-store with many turning to retail media networks to target consumers closer to the point of purchase.
Podcast
Investments in retail media are surging, but is it worth it?
As grocery shoppers shift back to brick-and-mortar stores after relying heavily on ecommerce during the pandemic, food and beverage brands also are shifting their advertising from social media to in-store…
October 16, 2023
The Latest Vibe
Explore cutting-edge strategies and elevate your Retail Media game with The Latest Vibe
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July 16, 2024Unlocking Retail Insights from Vibenomics' Latest White…
Retail media is booming, transforming how brands engage with consumers at the point of purchase. With retail media ad spend skyrocketing from $1 billion in 2016 to an anticipated $59.98… -
May 21, 2024In-Store Advertising: The Proof Is In The…
In today's competitive retail landscape, capturing consumers' attention is more challenging than ever. However, new data collected by Vibenomics through Suzy Market Research sheds light on the effectiveness of in-store… -
July 2, 2024PART TWO: Key Takeaways from IAB's DOOH…
In the rapidly evolving world of retail media, understanding how to measure and optimize in-store advertising is crucial. Chapters 3 and 4 of the IAB's Digital Out of Home (DOOH)… -
June 13, 2024PART ONE: Key Takeaways from IAB's DOOH…
The IAB Digital Out of Home (DOOH) & In-Store Retail Media Playbook is an invaluable resource for brands and retailers seeking to elevate their in-store environments through strategic partnerships and… -
April 17, 2024In-Store: Where 'Shoppable Ads' Have a Different…
The line between online and in-store shopping is becoming increasingly blurred in today's digital age. As consumers navigate a world saturated with ads, the key to success is creating advertisements… -
March 19, 2024The New Advertising Powerhouse: In-Store Outperforms Linear…
In today’s fast-paced digital age, advertisers and brands are constantly seeking innovative ways to capture consumers’ attention and drive sales. Traditional linear TV advertising has long been a staple in… -
February 28, 2024Vibenomics Announces Steve Triplett as VP of…
Vibenomics, a leader in in-store audio advertising, has appointed Steve Triplett as its new Vice President of Advertising Sales. With a strong background in digital media sales leadership, Triplett brings… -
February 20, 2024Vibenomics is Redefining Retail Media
Vibenomics, a pioneer in in-store audio advertising, has teamed up with Microsoft Advertising to transform the retail media landscape. This innovative partnership harnesses Vibenomics' expansive network of over 170 million… -
January 25, 2024The Harmonious Blend: How In-Store Audio Advertising…
Advertisers constantly seek innovative ways to capture consumers' attention in the ever-evolving retail landscape. While visual displays have long been a staple in creating engaging in-store experiences, the synergy with… -
December 5, 2023Unwrap Holiday Shopping Trends
The holiday season is upon us, and with it comes the festive flurry of gift-giving, feasting, and merry-making. Understanding the nuances of holiday shopping behaviors is crucial for retailers aiming…
