On this episode of AW360 we speak with Paul Brenner, SVP of Global Retail Media and Partnerships at Vibenomics and Dan Hight, Vice President of Advertising and Media Partnerships at Placer AI. Paul and Dan discuss the state of retail media, including the pressing need for standardization and continued concerns around combating waste, as well as providing their perspectives on in-store advertising fitting into broader omnichannel strategies for brands.
Podcast
Paul Brenner, SVP of Global Retail Media and Partnerships at Vibenomics and Dan Hight, VP of Advertising and Media Partnerships at Placer.ai
On this episode of AW360 we speak with Paul Brenner, SVP of Global Retail Media and Partnerships at Vibenomics and Dan Hight, Vice President of Advertising and Media Partnerships at…
December 3, 2024
The Latest Vibe
Explore cutting-edge strategies and elevate your Retail Media game with The Latest Vibe
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July 16, 2024Unlocking Retail Insights from Vibenomics' Latest White…
Retail media is booming, transforming how brands engage with consumers at the point of purchase. With retail media ad spend skyrocketing from $1 billion in 2016 to an anticipated $59.98… -
May 21, 2024In-Store Advertising: The Proof Is In The…
In today's competitive retail landscape, capturing consumers' attention is more challenging than ever. However, new data collected by Vibenomics through Suzy Market Research sheds light on the effectiveness of in-store… -
September 16, 2025More Than Jingles: How In-Store Audio Drives…
This year, a staggering 89% of shoppers plan to take advantage of holiday deals (Suzy Market Research, August 2025). With 74% of consumers planning to do a majority of their… -
August 14, 2025Your Guide to Influencing Game-Day Shoppers In-Store
Recent survey data from Vibenomics and Suzy reveals how deeply engaged shoppers are in game-day activities and how in-store advertising can be the game-changer for brands looking to drive awareness… -
August 5, 2025The $176 Billion Retail Media Opportunity Has…
Gen Z Shoppers Are 5x More Likely to Buy from Audio Ads — Here's What That Means -
July 10, 2025Generational Shopping Behaviors: How In-Store Advertising Reaches…
For brands and agencies, understanding the nuances of how different age groups shop in-store is the key to unlocking more effective advertising, driving sales, and building lasting loyalty right at… -
June 10, 2025Turning Aisles into Awareness: How Non-Endemic Brands…
In-store advertising isn’t just shelf-level signage anymore: it’s a national-scale awareness channel hiding in plain sight. -
May 14, 2025Supercharge Your Social Strategy With In-Store Advertising
Recent data from Vibenomics Social & Influencer Marketing Shopping Behaviors Report illuminates the incredible potential of this connection, especially when it comes to influencer marketing. Let's dive into the numbers… -
April 15, 2025Maximizing Product Adoption: How In-Store Advertising Drives…
Vibenomics conducted a comprehensive survey in collaboration with Suzy Market Research to better understand what motivates consumers along their shopping journeys. -
March 13, 2025Myth Busters: In-Store Advertising
In-store advertising has always been integral to the retail experience, yet misconceptions about its effectiveness persist. Let’s set the record straight by busting some common myths and highlighting the truth… -
February 18, 2025Sound Strategy: How In-Store Audio Empowers Brands…
In recent years, many shoppers have turned to private label products as an affordable alternative to branded goods, particularly amid inflation and rising costs. With the growth of store brands… -
January 23, 2025How Retail Media Drives Consumer Engagement and…
As the advertising landscape evolves, in-store media is becoming an increasingly critical tool for brands looking to connect with consumers and foster lasting loyalty.
