Vibenomics, a Mood Media Company, has partnered with Yahoo DSP to expand its programmatic retail media offerings in-store. This collaboration enables advertisers to use Yahoo’s demand-side platform (DSP) to programmatically purchase and manage in-store audio ad inventory across Vibenomics’ retail network, which includes over 25,000 locations across five key verticals: grocery, drug, sporting goods, home improvement and convenience.
Press Release
Vibenomics and Yahoo DSP Unite to Amplify Programmatic Retail Media
Vibenomics, a Mood Media Company, has partnered with Yahoo DSP to expand its programmatic retail media offerings in-store. This collaboration enables advertisers to use Yahoo's demand-side platform (DSP) to programmatically…
August 15, 2024
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