Tradition, loyalty, and nostalgia have long been hallmarks of holiday shopping. Until now. According to a survey by the audio OOH advertising firm Vibenomics, inflation-weary consumers are prioritizing price above all else in holiday shopping this year.
In The Media
Vibenomics Survey: Retail Shoppers Prioritizing Price Above All Else
Tradition, loyalty, and nostalgia have long been hallmarks of holiday shopping. Until now. According to a survey by the audio OOH advertising firm Vibenomics, inflation-weary consumers are prioritizing price above…
November 17, 2022
The Latest Vibe
Explore cutting-edge strategies and elevate your Retail Media game with The Latest Vibe
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July 16, 2024Unlocking Retail Insights from Vibenomics' Latest White…
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August 27, 2024In-Store Advertising: The Influence on Shopper Behavior
In today's competitive retail landscape, where 84% of retail sales continue to occur in-store, engaging consumers at the point of purchase is more critical than ever (Emarketer, May 2024). -
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The IAB Digital Out of Home (DOOH) & In-Store Retail Media Playbook is an invaluable resource for brands and retailers seeking to elevate their in-store environments through strategic partnerships and… -
April 17, 2024In-Store: Where 'Shoppable Ads' Have a Different…
The line between online and in-store shopping is becoming increasingly blurred in today's digital age. As consumers navigate a world saturated with ads, the key to success is creating advertisements… -
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In today’s fast-paced digital age, advertisers and brands are constantly seeking innovative ways to capture consumers’ attention and drive sales. Traditional linear TV advertising has long been a staple in…
