The Retail Media Revolution
Connecting the physical store to the digital world
Nearly 95% of shoppers have returned to physical stores with the expectation that their in-store experiences will deliver as well as online shopping. Retailers are incorporating technology to deliver a “phygital” (physical and digital) experience to their modern consumers. This evolving shopper behavior is driving Retail Media Networks to innovate and adapt - embracing digital solutions designed to offer the personalized shopping experiences today’s consumers expect.
Ready to elevate your Retail Media strategy with the power of in-store advertising?
Drive Results with
Programmatic Advertising
Media that is data-driven, automated, & measurable
RMNs are leveraging their first-party data to understand their shoppers and enable advertisers to deliver uninterrupted ad experiences across digital and physical touch-points. Vibenomics’ ad-tech enables your programmatic partners to extend your digital capabilities in-store, at the point-of-purchase.
In-Store Digital Audio
Plays compelling audio messages to in-store shoppers, influencing purchase decisions.
Dynamic Digital Screens
Captivate shoppers’ attention with interactive content, introducing new products, & providing real-time updates on events or special offers.
Interactive Touchscreen Displays
Engage consumers to access information intuitively, browse product catalogs, view customer reviews and even purchase directly from the display.
Omnichannel
Advertise to 100% of your Shoppers with an Omnichannel Strategy
Brands and retailers are recognizing the power of omnichannel strategies, enabling fluid integration across digital touchpoints. Onsite, offsite, and in-store channels all play a valuable role in harnessing a unified presence to surround consumers with relevant branding and offers. This approach enables channel-tailored delivery of consistent messaging.
Vibenomics, in partnership with Microsoft Advertising, conducted a first-of-its kind study, providing closed-loop reporting and measuring the effectiveness of omnichannel campaigns. Our analysis shows that brands reaching shoppers through joint exposure to onsite and
in-store tactics see a 50% increase in share of category vs. either tactic in isolation.
In The News
Stay up-to-date on the latest happenings in the world of retail media.
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Ahold Delhaize USAAD Retail Media Announces Enhanced In-Store Audio…
AD Retail Media, the advertising arm of the East Coast's largest grocery retail group, Ahold Delhaize USA, is now offering enhanced in-store audio solutions to further empower consumer packaged goods…
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E Marketer4 key stats on Halloween: Shopping starts…
Consumers are starting their Halloween shopping earlier, but they are expected to spend slightly less than last year, indicating that while excitement is high, consumers are more budget-conscious. Retailers can capture this…
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Digital Commerce 360Lowe's retail media network adds new technology…
Lowe’s Cos. Inc. has added a new dimension to its retail media network capabilities, working with technology company Vibenomics to enable it. The new retail media network technology focuses on…
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Chain Store AgeBig-box chains are top choice for Halloween,…
Big-box retailers are the most popular choice for Halloween shopping this year, but other retailers are closing the gap. According to a new survey of 1,000 American consumers from Suzy…
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Grocery DiveWhat will it take to unlock in-store…
The technology is advancing rapidly, but without a consistent way to measure the impact of ad campaigns, grocers and CPGs may be left grappling with data, according to experts.
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DigidayDespite retail media’s growth, in-store measurement is…
With retail media networks continuing to attract a significant increase in media dollars from endemic advertisers — one estimate from eMarketer puts omnichannel retail media spend in 2024 at just under $60…
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PR NewswireVibenomics, the US Ad Tech Platform, Arrives…
Vibenomics, a Mood Media Company, today announced the appointment of Brendan Carey as Group Director of Retail Media, EMEA, marking the company's strategic expansion into the European focused (EMEA) markets.…
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PR NewswireVibenomics and Pathformance Team Up to Redefine…
Vibenomics, a Mood Media Company and leading in-store digital advertising provider, today announced it is joining forces with Pathformance, a data-driven measurement solutions provider for brands and marketers. This collaboration…
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Ad WeekHow Lowe's Pitches Brands Online Ads That…
With over two decades of experience at Target, John Storms brought a wealth of knowledge to Lowe’s when he joined as senior director and head of client services in 2022. That experience…
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Food NavigatorNavigating the retail media maze: A collaboration…
Retail media networks, advising platforms for retailers, are transforming how retailers and CPG brands advertise, with retailers creating new revenue streams while brands face challenges to compete for consumer attention…
