Vibenomics

The Sights and Sounds of Retail Media In-Store

The Harmonious Blend: How In-Store Audio Advertising Complements In-Store Digital Displays

Advertisers constantly seek innovative ways to capture consumers’ attention in the ever-evolving retail landscape. While visual displays have long been a staple in creating engaging in-store experiences, the synergy with in-store audio advertising has emerged as a powerful combination that elevates the overall impact on consumers’ purchase decisions. 

Imagine entering a store where vibrant digital displays catch your eye, showcasing the latest products and promotions. Now, add another layer to this sensory experience – the subtle yet influential power of in-store audio advertising. Let’s explore how these two elements work in harmony to create a dynamic and immersive environment for shoppers. 

Multi-Sensory Engagement

Visual displays are undeniably effective in conveying information, but audio integration takes engagement to a new level. In-store audio advertising provides a multi-sensory experience, allowing businesses to communicate their brand message through visuals and carefully crafted soundscapes. The combination of sight and sound captivates consumers, making their shopping experience more memorable and enjoyable. 

Reinforcing Brand Identity

While digital displays communicate a brand’s identity visually, in-store audio advertising adds an auditory dimension that reinforces brand recognition. A well-designed audio ad with a distinct voice and brand creative can leave a lasting impression on consumers, helping to establish and strengthen brand identity. Consistency across visual and auditory elements enhances brand recall, fostering a deeper connection with the audience. Vibenomics found that 40% of consumers indicated that in-store audio catches their attention because it’s highlighting a brand they know and trust (Vibenomics Suzy Research Audio In-Store Report, June 2023). 

Information Enhancement

Digital displays excel at presenting product information, but in-store audio advertising serves as a reinforcement mechanism. Imagine a digital display highlighting a new product while a corresponding audio ad provides additional details and directs shoppers to where the product is located in the store. This combination ensures that consumers receive comprehensive information, increases the likelihood of message retention, and in turn, has a great impact on purchase decisions.

Creating Atmosphere & Ambiance

In-store environments are not just about products but about creating an ambiance that resonates with the brand. In-store audio advertising contributes to this by setting the tone, whether it’s through curated music, narrations, or promotional messages. The fitting audio complement to visual displays can create a cohesive atmosphere that aligns with the brand’s personality and enhances the overall consumer experience. 

Call to Action Amplification

Digital displays often incorporate calls to action, encouraging consumers to explore products or take advantage of promotions. In-store audio advertising amplifies these calls to action by adding a persuasive and dynamic element. Whether it’s prompting consumers to try a new product or announcing limited-time offers, combining visual and auditory cues increases the likelihood of customer response. Vibenomics discovered that 41% of consumers indicated that in-store audio catches their attention by introducing them to a new brand/product (Vibenomics Suzy Research Audio In-Store Report, June 2023). 

Final Thoughts

The marriage of in-store audio advertising with in-store digital displays represents a dynamic duo in retail media. By leveraging the strengths of both mediums, businesses can create immersive, memorable experiences that resonate with consumers long after they leave the store. As the retail media landscape continues to evolve, the harmonious blend of audio and visual elements is poised to play a pivotal role in shaping the future of in-store advertising.

Getting Started with Vibenomics 

Vibenomics, a Mood Media Company, is the leading in-store digital provider with a combined in-store network with Stingray Advertising that reaches over 170 million monthly unique shoppers and 1 billion monthly shopping visits in the United States. Our platform provides a single, all-in-one retail media network, empowering advertisers to deliver an on-premise experience and to connect with consumers via display, audio, and experiential channels. 

Ready to elevate your retail media strategy with in-store audio? Click here to engage with Vibenomics today! 

Unwrap Holiday Shopping Trends

The holiday season is upon us, and with it comes the festive flurry of gift-giving, feasting, and merry-making. Understanding the nuances of holiday shopping behaviors is crucial for retailers aiming to make the most out of this season. 

Vibenomics, in collaboration with Suzy Market Research, has gathered valuable insights into the minds of consumers during this festive period. Let’s explore critical findings from the data and dive into how in-store audio advertising can play a pivotal role in enhancing the holiday shopping experience.

The In-Store Shopping Trend

78% of consumers plan to do their holiday shopping in-store (Vibenomics Suzy Market Research, Oct. 2023). This data point indicates a strong inclination towards the traditional brick-and-mortar shopping experience, emphasizing the importance of optimizing in-store strategies to capture the attention of holiday shoppers. 

Store Preferences

Breaking down the in-store shopping trend further, 36% of consumers plan to do most of their holiday shopping at grocery stores, 31% at dollar and discount stores, and 22% at home improvement stores (Vibenomics Suzy Market Research, Oct. 2023). Understanding these preferences allows retailers to tailor their shopping experiences and brands to adjust their marketing efforts to specific audiences and merchandise accordingly.

Holiday Deal Seekers

Holiday deals are a significant draw for shoppers, with 61% expressing their intent to take advantage of retailer/brand-specific holiday sales (Vibenomics Suzy Market Research, Oct. 2023). This statistic presents an opportunity for retailers to strategically promote their holiday offers and capture the attention of bargain-seeking consumers.

Product Preferences

77% of consumers plan to purchase groceries during the holidays, followed closely by 68% for holiday-themed food/snacks and 54% for adult beverages (Vibenomics Suzy Market Research, Oct. 2023). Retailers can leverage this information to curate unique holiday-themed displays and strategically position products to meet consumer demands.

Factors Influencing Purchases

Regarding decision-making, consumers prioritize price, quality, and promotions/sales. This data emphasizes the importance of offering competitive prices, maintaining high product quality, and effectively communicating promotional offers to sway consumer choices.

The Role of In-Store Audio Advertising

In this landscape of holiday shopping preferences, in-store audio advertising emerges as a powerful tool for retailers. Vibenomics data supports the idea that audio advertising can significantly impact product discovery, brand sales, and overall shopping experience. Here’s how:

Conclusion

As retailers gear up for the holiday rush, understanding the intricacies of shopper behavior is crucial. Vibenomics Suzy Market Research on Holiday Shopping Behaviors provides valuable insights that can guide brands and retailers in tailoring their strategies to meet consumer expectations. By incorporating in-store audio advertising, retailers can elevate the holiday shopping experience, driving sales and creating lasting connections with consumers in this joyous season!

Getting Started with Vibenomics 

Vibenomics, a Mood Media Company, is the leading in-store digital advertising provider with 23,600+ shopping locations in the U.S. Our platform provides a single, all-in-one Retail Media network, empowering advertisers to deliver an on-premise experience and to connect with customers via display, audio and experiential channels. 

Ready to learn how Vibenomics can elevate your Retail Media strategy with in-store audio? Click here to engage with Vibenomics today!

About Suzy Enterprise Market Research 

Suzy Market Research is a comprehensive consumer insights platform seamlessly incorporating AI-driven quantitative and qualitative research and top-tier audiences within a unified research cloud. With the endorsement and trust of more than 500 prominent brands spanning 22 industries, the Suzy platform has solidified its reputation.

In-Store Audio: A Personalized Gateway for Advertisers

In today’s dynamic advertising landscape, capturing consumers’ attention and delivering personalized messaging is the holy grail for brands and advertisers. Enter in-store audio, a powerful and increasingly popular tool changing the game when it comes to reaching consumers in a personalized way. Here’s how in-store audio paves the path for brands and advertisers to connect with their target audience like never before.

1. Captivating the Senses

In-store audio has a unique advantage over other forms of advertising—it engages multiple senses simultaneously. When consumers walk into a store, they’re not just seeing products; they’re hearing messages, too. This sensory experience creates a more immersive and memorable shopping environment. By using carefully crafted audio ads, brands and advertisers can leverage this sensory immersion to capture consumers’ attention right at the point of purchase!

2. Tailored Messaging

One size does not fit all, especially in advertising. In-store audio enables brands and advertisers to tailor their messages to reach and influence a specific consumer. For example, a grocery store that draws many health-conscious shoppers on particular days of the week can utilize in-store audio to highlight health-conscious products when these shoppers are most likely to visit. This degree of customization guarantees that the appropriate message reaches its intended audience at the optimal moment.

3. Real-Time Targeting

In-store audio allows for real-time targeting, which means brands and advertisers can respond quickly to changing conditions and consumer behaviors. For example, during a heatwave, a beverage company can promote its cold drinks through in-store audio, capitalizing on the immediate demand for refreshing beverages. Real-time targeting ensures that advertising efforts are not only personalized but also highly relevant.

4. Building Brand Loyalty

Personalized messaging through in-store audio continues beyond product promotions. Brands can use this medium to engage with consumers more deeply, sharing their brand story, values, and mission. When consumers feel a personal connection with a brand, it fosters a sense of loyalty. This loyalty can lead to repeat purchases and long-term customer relationships. 

Conversely, in-store audio can encourage consumers to purchase a new brand or product. P2PI’s 2023 Engaging Shoppers Report found that 37% of consumers are motivated to discover new products while shopping in-store!

5. Enhancing the Shopping Experience

Consumers today appreciate an individualized and convenient shopping experience. In-store audio contributes to this by offering helpful information, product recommendations, and entertainment while shoppers navigate the aisles. P2PI’s 2023 Engaging Shoppers Report found that four out of five shoppers enjoy seeing or hearing about available products in-store! This enhanced shopping experience not only makes consumers feel valued but also encourages them to spend more time in-store.

Final Thoughts 

In-store audio is a dynamic and versatile medium that empowers brands and advertisers to connect with consumers on a deeply personal level. By engaging multiple senses, tailoring messages, and leveraging real-time targeting, brands can deliver personalized experiences that captivate and convert. Personalization not only increases sales but also fosters long-term brand loyalty, making in-store audio an invaluable asset in the modern advertising toolbox. 

As technology advances, the potential for even more personalized and impactful in-store audio experiences is boundless, offering exciting opportunities for brands and advertisers to leave a lasting impression on their audience.

Getting Started with Vibenomics 

Vibenomics, a Mood Media Company, is the leading in-store digital advertising provider with 23,600+ shopping locations in the U.S. Our platform provides a single, all-in-one Retail Media network, empowering advertisers to deliver an on-premise experience and to connect with customers via display, audio and experiential channels. 

Ready to learn how Vibenomics can elevate your Retail Media strategy with in-store audio? Click here to engage with Vibenomics today!

About Mood Media Company

Mood Media is the world’s leading experiential media company providing music, messaging, digital signage, AV systems and scent. Mood Media’s solutions make every shopping and guest experience more personal and more engaging. Their fully-integrated solutions leverage advanced digital technology, curated and original creative content, and design expertise to deliver meaningful customer experiences that drive sales. Explore Mood Media’s in-store solutions here!

The Power of Sound: The Importance of Retail Media In-Store

Picture yourself strolling into your local grocery store with a handwritten Labor Day shopping list. As you enter the store and weave through the aisles, a catchy familiar tune fills the air, infusing your shopping journey with energy. Amidst this musical backdrop, an artfully crafted audio ad takes center stage, emanating from the store’s speakers. This clever in-store promotion, perfectly tailored for the upcoming events, captivates your attention and weaves a compelling narrative.

The persuasive allure of the audio ad not only highlights a limited-time discount on an appealing product, but also provides clear directions to their location in an aisle or store department. Intrigued by the offer, you find yourself irresistibly drawn to explore this enticing deal. Although you initially planned for the items on your list, the magnetic pull of the sale convinces you to try a new brand or add an item to your list.

This scenario vividly illustrates the potent impact of sound harnessed through in-store audio. It seamlessly merges auditory engagement with in-store advertising, creating an unparalleled shopping experience.

In the ever-evolving landscape of retail media, where digital advertising tactics are in perpetual flux, a recent study by Vibenomics in June 2023 highlights the paramount importance of in-store audio as a retail media strategy and its remarkable ability to:

In-Store Audio Influences In-Store Purchase Decisions 

Despite the surge in online shopping and virtual stores, an astonishing 96% of consumers continue to explore the physical aisles of brick-and-mortar stores (P2PI Special Report, 2022). Vibenomics’ study reveals that 41% of shoppers make in-store purchases influenced by in-store audio. 

The power of sound to seize attention and guide decisions is undeniably captivating. Remarkably, 46% of shoppers derive joy from these audio advertisements, while an even more substantial 54% find them informative (Vibenomics Suzy Research, June 2023). In-store audio effectively grabs attention by:

In-Store Audio Directs In-Store Shoppers To Advertised Products

In the bustling realm of retail, where every part of the shopper journey  vies for attention, Vibenomics’ study uncovers that in-store audio acts as a seamless conduit, effortlessly guiding shoppers to the products advertised on the shelves.

Notably, in-store audio boasts a 14% higher visibility rate among shoppers compared to displays (Vibenomics Suzy Research, June 2023). This statistic underscores the effectiveness of in-store audio in captivating attention amidst the sensory overload of a retail environment. Unlike displays that might struggle to influence shopper behavior due to limited exposure and engagement, in-store audio emerges as an impactful force at the point of purchase. Key factors contributing to in-store audio’s guidance include:

In-Store Audio Empowers Advertisers to Conquer Brand Indifference

In the realm of shopper choice, where a myriad of brands clamor for attention, Vibenomics’ study reveals that in-store audio enables advertisers to harness brand awareness and ignite new customers as well as loyalty.

Cultivating a unique brand identity is pivotal. In-store audio becomes an invaluable ally, echoing a brand’s values and personality. Whether exuding a cheerful ambiance or a refined demeanor, in-store audio’s attention grabbing message captivates its intended audience. Through in-store audio, advertisers infuse personality and character into their brands.

Final Thoughts

Acknowledging the influence of in-store audio is crucial. The power of sound is a potent force in the realm of consumer shopping.

Getting Started with Vibenomics 

Vibenomics, a Mood Media Company, is the leading in-store digital advertising provider with 23,600+ shopping locations in the U.S. Our platform provides a single, all-in-one retail media network, empowering advertisers  to deliver an on-premise experience and to connect with customers via display, audio and experiential channels. 

Ready to learn how Vibenomics can elevate your Retail Media strategy with in-store audio? Click here to engage with Vibenomics today!

Research Shows Why In-Store Audio Marketing Generates Results

The retail landscape has changed dramatically over the past two years with the rise of virtual shopping. But as COVID-19 cases decline and vaccination distribution increases, brick-and-mortar shopping is making its return.

The influx of brands in brick-and-mortar stores requires retailers to adopt effective marketing strategies that drive foot traffic and customer loyalty. While e-commerce will remain popular, brands interacting with customers through various media — print ads, e-commerce apps, social media ads and primarily contextual ads in-store — will keep ahead of competitors. To drive purchases, brands must reach consumers across the sales funnel, delivering a consistent buying experience online and offline.

To capture and maintain shoppers’ attention in the crowded retail landscape, brands must invest in efforts designed to maximize customer interaction. For example, 48% of shoppers say in-store audio encourages them to locate products in-store and consider purchasing — the same amount as with video ads and digital screens. One of many notable findings in the Path to Purchase Institute’s “Shopper Engagement with Retail Media” research report.

Retailers are increasingly adopting audio out-of-home (OOH) — an in-store advertising strategy sitting at the end of the marketing funnel and targeting shoppers at the point of purchase. With 89% of consumers noticing in-store audio, retailers are eager to tailor ad messages played between songs to target hyper-specific, local customers with the highest propensity to spend.

This strategy offers a dynamic — not static — advertising approach. For example, it doesn’t rely on someone to walk by a display or see a posted sign. Instead, it reaches a “captive audience” throughout a store. The report found that 59% of consumers enjoy seeing or hearing about the products available at the retailer and are open to considering purchasing them during their shopping trip, proving this is an effective advertising tactic.

Retailers can customize audio OOH campaigns based on current inventory, eliminating the accidental promotion of out-of-stock products. Customer demographic data such as gender, age and lifestyle offers insights to guide decisions about ad choice and scheduling to optimize impact.

By implementing audio in-store as an integral part of their retail media strategy, advertisers and retailers gain an additional tool to raise in-store sales through optimized customer engagement, a sentiment Vibenomics has been driving with larger retailers in the industry for years.

Despite the current economic climate, retail media has cemented itself in the advertising landscape. “Fool-proof” channels like paid search, social media ads and cookies do not offer the same access to customers they once did. Therefore, brands realize the necessity of building a more complete marketing funnel by connecting with their customers through multiple touchpoints along the buyer’s journey.

Continued investment in retail media, specifically digital in-store media — including video displays and audio advertising — demonstrates these markets’ resilience in the face of economic and industry change. Shopper first-party data will continue to drive these channels, providing a win-win for advertisers and retailers. Advertisers can maximize the value of each customer interaction. Retailers open themselves to alternative revenue streams.

In competitive environments like grocery, convenience stores or big-box retailers included in this report, audio in-store can make the difference in what items people choose. Brands need options to layer their campaigns and highlight their products. For this purpose, audio OOH is the perfect partner.

About the Author

Paul Brenner joined Vibenomics in 2019 as Chief Strategy Officer to help develop the go-to-market strategy for the company’s first-to-market Audio Out-of-Home advertising solution. After a successful launch, Brenner was promoted to President of Audio OOH to oversee all efforts surrounding revenue-generating activity and related partnerships, and recently joined the DPAA Research Committee and new IAB Retail Media Committee. He has more than 25 years of experience in media and entertainment and technology leadership.

Vibenomics Adds Midwestern Supermarket and Convenience Store Chain to its Portfolio of Clients 

New relationship with Hy-Vee seeks to improve customer experience across 400 locations

Vibenomics, a location-based Audio Out-of-Home™ (AOOH) advertising and audio experience company, today announces a multi-year partnership with Hy-Vee, Inc., an employee-owned supermarket that operates in eight states across the Midwest.

Through this partnership, Vibenomics will scale its AOOH Advertising Marketplace to enrich the customer experience in more than 400 Hy-Vee locations across the Midwest. Vibenomics’s AOOH technology automates the audio ad buying process to current programmatic standards and enables users to strategically target customers at the point of purchase.

Vibenomics continues to expand its national footprint in programmatic retail advertising. The company recently partnered with Vistar Media to announce the expansion of The Trade Desk’s omnichannel DSP to support AOOH. Today’s news continues to build on Vibenomics’s momentum in the retail media space, including its ongoing relationship with Kroger at more than 2,500 locations nationwide.

Beginning February 15, Vibenomics will bring targeted, specialized music and messaging into Hy-Vee’s owned and operated locations.  

As the pandemic has shifted consumer buying behaviors, Vibenomics will work closely with Hy-Vee to determine which categories of advertisers, brands or specific products to promote on its airwaves while considering the type of shopper experience they strive to deliver. 

“We’re thrilled to continue building our retail media presence by partnering with Hy-Vee, an innovative grocer who sees the potential of monetizing their audio with Vibenomics,” said Brent Oakley, CEO at Vibenomics. “As a company, we’re evangelizing AOOH’s value and partnering with retailers like Hy-Vee to incorporate media capable of creating memorable shopping experiences.”

Vibenomics has made significant strides in owning the programmatic AOOH space this year, reaching up to 63% of the total U.S. shopper population. By extending the company’s unique audio inventory to omnichannel DSPs such as The Trade Desk, Vibenomics continues to engage leading brands and reaches consumers with creative and contextual messages within the shopping environment. 

To learn more about Vibenomics, visit https://www.vibenomics.com.

About Vibenomics

Vibenomics, Inc. is a location-based Audio Out-of-Home™ advertising and experience company that powers audio channels for retailers, giving brands the ability to talk to shoppers directly at the point of sale. With its powerful cloud-based technology, licensed background music library, data integration capabilities, full-service team of audio experience experts, and network of on-demand professional voice talent, the company provides the right revenue-enhancing vibe for over 150 advertisers in more than 6,000 locations across 49 states, reaching over 210 million people.

Delivered through flexible plug-and-play, proprietary, IoT enabled media players, Vibenomics dynamically broadcasts hyper-targeted, on-demand audio advertisements and curated playlists within any combination of locations across its swiftly growing national footprint, unlocking a powerful new shopper marketing channel for reaching consumers during the critical final footsteps along the path to purchase. Through a first-of-its-kind partner program, retailers can receive a portion of revenue for all advertisements sold by Vibenomics that play within their locations, giving them the ability to monetize their private airwaves and transform a legacy expense into a new profit center.

Why Advertisers Should Be Prepared for the Summer 2021 Travel Surge

Quarantined. Isolated. Secluded. These are all words that resonate after over a year of living through the COVID-19 pandemic. Business trips turned into virtual conferences, birthday parties converted into zoom meetings, and family vacations were altered to local, socially-distanced outings. The pandemic has not only affected the way we live our day-to-day lives, but has had an unprecedented effect on the future of consumption, advertising, and understanding of consumer buying behaviors. With the rise of e-commerce, digital advertising, and social media usage, businesses were able to react quickly to the immediate shift in the observation and perception of targeted advertisements. While businesses can celebrate overcoming the challenges in reaching their targeted consumers through traditional marketing methods during the pandemic, the next challenge awaits: Are advertisers prepared for the surge of audiences to re-enter the out-of-home advertising market, post-pandemic? 

Following a year of uncertainty and anticipation of the “return to normal,” the summer of 2021 is predicted to bring an immense domestic travel surge. As a matter of fact, American Airlines is expecting to fly nearly 90% of its 2019 system capacity just within the summer months of 2021. Not only are airlines experiencing this surge, but road travel has increased significantly within the past few months. With the increased popularity of road trips expected throughout the course of the summer, car rentals, hotels, and convenience stores are preparing for the anticipated traffic from travelers crossing state borders. Along with the suspense surrounding travel, convenience stores have the opportunity to position themselves to reach their largest in-person audiences since before 2020. Likewise, with millions of Americans ready to explore after a year of isolation, advertisers should be prepared for the surge of in-store traffic and listening ears. Brands have the opportunity to reach a diverse market of potential consumers when propensity to spend is highest, making consumers more inclined to react to advertisements about snacks, drinks, and other travel essentials with the inevitable need to make pit stops while on the road. 

Convenience store locations must prioritize the customer experience in order to become the top pick of the road trip when dozens of options line the interstate. Utilizing Audio OOH in store locations to provide upbeat music and informative messaging while consumers are browsing snacks and stretching their legs will create greater brand loyalties. This increased traffic presents a great opportunity for advertisers and brands aiming to increase brand awareness along the path to purchase. On-the-go snacks, drinks, forgotten essentials, and the convenience of a one-stop-shop will acquire the most diverse audience that is ready to impulsively purchase on the way to their destination. Both retailers and brands can benefit from Audio Out-of-Home (Audio OOH) in-store media in convenience store retail locations. Audio OOH enables retailers to increase sales while improving the customer experience when propensity to spend is highest. Vibenomics, the pioneer in Audio OOH, provides retailers with the cloud-based technology and industry expertise to enhance the in-store experience, build brand loyalty and drive higher sales. Allowing locations to control the in-store vibe through background music, live announcements, and promotional messaging, Vibenomics powers audio channels for retailers, giving brands the ability to talk to shoppers directly at the point of sale. 

Take advantage of the summer travel surge, and get started with Audio OOH. Visit vibenomics.com to see how Audio OOH can benefit your business and enhance the consumer experience!

Vibenomics Collaborates with IRI to Measure Sales Lift from Audio Out-of-Home Advertising

New partnership with the global leader in solutions and services for consumer, retail and media companies showed an average 18.8% lift in four blind case studies

Vibenomics, a location-based Audio Out-of-Home™ (AOOH) advertising and experience company, today announces its partnership with IRI®, a global leader in innovative solutions and services for consumer, retail and media companies. Together, Vibenomics and IRI join forces to measure the direct sales impact of exposure to Audio OOH advertising while offering advertisers exclusive access to SKU-level granularity for both pre-campaign feasibility and post-campaign analysis.

Being able to understand return on investment (ROI) from Audio OOH is critical for advertisers and marketers. Without these insights, marketers and CPG brands are less likely to make informed decisions. With this partnership, IRI will scale Vibenomics’ measurement capabilities and relay insights back to media buyers in a way that is meaningful and timely, showing accurate ROI from the Audio OOH solution so advertisers and marketers feel confident in how their media dollars are being spent.

“At Vibenomics, we work very closely with retail media as we serve as a true partner. Part of that partnership means being able to prove ROI from their investments so they can guarantee they’re allocating their ad spend where it makes the most impact,” said Paul Brenner, CSO at Vibenomics. “Through our exclusive access to point-of-sale data, down to the SKU-level, from our grocery and convenience store customers, along with our partnership with IRI to analyze that data, Vibenomics has the ability to collaborate with advertisers to plan tests appropriately and analyze incremental sales lift and return-on-ad-spend (ROAS).”

Vibenomics and IRI recently performed four blind case studies that received encouraging results in the following categories: hair shampoo and conditioner, skin care, dry packaged dinner mixes and adult beverage. IRI utilized Market Lift studies to understand the impact that an Audio OOH campaign had on the sales of a new shampoo and conditioner line, skin cleansing product, dry packaged dinner mix and new adult beverage offering. After looking at the level of spend across a number of stores in a short period of time, the results showed a 34% sales lift in at least one of the categories after measuring the impact of Audio OOH.

“The Audio Out-of-Home medium stands out as it has the ability to shape the consumer experience while they are physically in the store. The product they hear about is immediately available for purchase, no surfing, no waiting,” said Jennifer Pelino, EVP Omni Channel Media at IRI. “That type of call-to-action in the exact physical location where a consumer can directly buy is an extraordinarily powerful marketing vehicle for brands to make an impact. This type of advertising to reach and connect with consumers is one of the many reasons we chose to partner with a company like Vibenomics.”

Over several years, Vibenomics has developed and deployed its proprietary technology to help retailers improve their in-store audio experience. The company recently partnered with the leading global provider of software for digital-out-of-home (DOOH), Vistar Media and presented at the 2020 IAB NewFronts digital event, where the Vibenomics Advertising Market was introduced to some of the world’s largest brands. Vibenomics also teamed up with Kroger, the No.1 pure-play grocery retailer, to improve the customer buying experience in 2,300+ Kroger stores. In September, they expanded programmatic offerings with the launch of Open Exchange and Private Marketplace (PMP) deals via Vistar Media and in October, raised Series A2 funding.

About IRI:

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit www.iriworldwide.com.

Vibenomics Expands Programmatic Offerings with Launch of Open Exchange and Private Marketplace Deals via Vistar Media

Partnership with Vistar Media extends AOOH offering to reach in-store retailers at the point-of-purchase.

Vistar Media, the leading global provider of software for Digital-Out-of-Home (DOOH), is launching the first real-time bidding exchange for Audio-Out-of-Home™ advertising (AOOH). This offering is available via Vistar’s open exchange or through private marketplace (PMP) deals.

Earlier this year, Vistar partnered with Vibenomics, a location-based AOOH advertising and experience company, to embrace AOOH and all that it provides advertisers when reaching consumers at the point-of-purchase. Now, advertisers have the ability to purchase AOOH programmatically either as part of an audience-driven open exchange campaign or through a custom PMP. 

“Vibenomics’ unique inventory is the perfect extension of strategies advertisers are already using to engage with consumers in retail environments,” said Michael Provenzano, CEO and co-founder, Vistar Media. “Enabling audio out-of-home expands the value of programmatic for marketers seeking to launch quick messaging turnaround at the point-of-sale.”

The adoption of programmatic AOOH has grown dramatically over the past year. According to a report from the Interactive Advertising Bureau (IAB) U.S ad and audio spendings increased by thirty percent in the first half of 2019 to $1.2 billion. With so many advertisers eager to influence consumer choices in the short consideration window surrounding purchases, extending in-retail out-of-home to include audio provides a perfect solution thanks to today’s programmatic technology.

“Digital Out-of-Home started to take shape ten years ago and has been accelerating these past five years as better technologies, integrations and standards emerge,” said Paul Brenner, president of AOOH at Vibenomics. “Now having Audio Out-of-Home on an open exchange, we are offering the advancements that have occurred in both Digital-Out-of-Home and streaming and audio advertising.”

For more information about Vistar Media, visit www.vistarmedia.com. For more information about Vibenomics, visit www.vibenomics.com

About Vistar Media

Vistar Media is the world’s leading end-to-end programmatic ecosystem for digital out-of-home (DOOH). Vistar Media’s demand-side platform (DSP) and supply-side platform (SSP) empower buyers and sellers to easily transact on DOOH inventory while applying intelligent data insights that improve media performance. Vistar’s SaaS solutions (unified ad server and Cortex for device and content management) deliver enterprise-grade solutions for monetizing and operating digital signage networks at any scale. Through its global reach, direct platform integrations, data partnerships, and complete technology stack, Vistar Media continues to power innovation and growth across the digital signage industry. Founded in 2012, Vistar Media is headquartered in New York City and has offices across the United States, Canada, the United Kingdom and Australia.

About Vibenomics

Vibenomics, Inc. is a location-based audio out-of-home advertising and experience company that powers custom radio stations for retailers, giving brands the ability to talk to shoppers directly at the point of sale. With its powerful cloud-based technology, licensed background music library, data integration capabilities, full-service team of audio experience experts, and network of professional voice talent available on-demand, the company provides the right revenue-enhancing vibe for over 120 advertisers in more than 6,000 locations across 49 states, reaching more than 200 million people.

Delivered through flexible plug-and-play mobile tablet devices, Vibenomics dynamically broadcasts hyper-targeted, in-stream audio advertisements and curated playlists within any combination of locations across its swiftly growing national footprint, unlocking a powerful new shopper marketing channel for reaching consumers during the critical final footsteps along the path to purchase. Through a first-of-its-kind partner program, retailers can receive a portion of revenue for all advertisements sold by Vibenomics that play within their locations, giving them the ability to monetize their private airwaves and transform a legacy expense into a new profit center. 

Vibenomics Teams Up with Kroger to Help the World’s Largest Brands Reach Customers at the Point-of-Sale

New relationship with No. 1 grocery retailer aims to improve customer buying experience in 2,300 stores

Vibenomics, a location-based Audio Out-of-Home™ advertising and experience company, today announces a multi-year relationship with Kroger, the nation’s largest supermarket retailer. Through this relationship, Vibenomics will expand its Audio OOH Advertising Marketplace to enrich the customer experience in more than 2,300 Kroger locations and automate the audio ad buying process to current programmatic standards, allowing users to strategically target customers at the right time depending on weather, local events and more. This relationship allows Kroger to enhance their customer experience and how brands can communicate with customers at the point-of-purchase.
 

“Vibenomics plays an important part in our strategy to help us win with our customers, accelerate innovation in-store and drive success for the brands we carry,” said Peter Miles-Prouten, senior vice president of partnerships at 84.51°, Kroger’s data analytics subsidiary. “With 11 million households visiting Kroger daily, we’re excited to see Audio Out-of-Home from Vibenomics come to life, offering real, valuable connections with our customers, and opportunities for our CPG partners to advertise effectively.”

Beginning July 20, 2020, this specialized private audio network will broadcast inside Kroger’s owned and operated locations, targeting millions of unique monthly visitors. Vibenomics will be working in tandem with Kroger to determine which categories of advertisers, brands, or specific products make sense to promote on their airwaves while giving thoughtful consideration to the type of shopper experience they strive to deliver. 

“Our associates and customers are our number one priority at Kroger, and this is a new way for us to reach them with more meaningful content,” said Cara Pratt, vice president of commercial and product strategy across Kroger’s digital and in-store media business at 84.51°. “It allows us to provide them with up to date and timely information on their favorite brands, helping to improve their shopping experience. It also allows our brand partners to reach customers at a pivotal point in the buying process – the shelf.”

In addition to the relationship with Kroger, Vibenomics has made huge strides in owning the programmatic Audio OOH space this year, reaching up to 17 percent of the shopper population within its coverage area. 

“Historically, audio is not seen as a digital out-of-home medium, but we’ve revolutionized how to reach consumers directly at the point-of-sale,” said Paul Brenner, president of Audio OOH and CSO at Vibenomics. “We currently reach 200 million unique people nationwide monthly with a projection to be in over eight thousand convenience and grocery retail outlets by 2021. We’re confident that our technology will continue to align with the rapidly-evolving and unique media planning needs of the world’s most sophisticated brands and digital out-of-home buyers.” 

In June, Vibenomics was a presenter at the 2020 IAB NewFronts digital event, where the Vibenomics Advertising Market was introduced to some of the world’s largest brands. The company also announced a strategic partnership in June with Vistar, the number one national wholesale distributor in numerous industry segments including retail, hospitality, office supplies, and more. In April they announced a $6M Series A funding round, led by BIP Capital. 

About 84.51°:

84.51° brings together customer data, predictive analytics, and marketing strategy to drive sales growth and customer loyalty for Kroger and more than 300 consumer-packaged-goods companies in the U.S. Our programs achieve business objectives by driving awareness, trial, sales uplift, earned media impressions and, ultimately, customer loyalty. Using a sophisticated, proprietary suite of tools and technology, we turn customer data into knowledge, resulting in a more enlightened, more personal, dynamic approach to putting the customer at the center of every business decision.

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